In a post-iOS 14 world, marketers must be present on multiple channels to reach and connect with the right audiences. But each of these channels use different metrics and dimensions, making it more time-consuming to process, unify, and merge siloed data across different platforms. Data stitching is also prone to human errors, and manual processes inevitably lead to delays in key decision-making.
As multichannel marketing becomes the norm, advertisers need to find ways to harness the power of data more effectively. AdOps take care of executing campaigns, aggregating insights, and reporting performance so you can focus on strategizing for growth.