Purple Labs was facing significant challenges with their digital marketing strategy. With an extensive product line that needed to be advertised across multiple platforms, including Facebook, Instagram, Google, Naver, and Kakao, as well as other eCommerce platforms, the team quickly found itself struggling to manage over 60 different ad accounts.
The resources being spent internally on managing these accounts were hindering the company's growth. Purple Labs’ account managers were exhausted from managing too much data every day, which was impacting their productivity and efficiency.
These challenges were making it difficult for Purple Labs to optimize their digital marketing efforts and achieve the growth they were looking for, which prompted the leadership team to seek a solution that would enable their marketing team to thrive.
With automated real-time reporting through Adriel, our team has been able to assess ad performance far more quickly and accurately than before.
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With Adriel, Purple Labs was able to deploy a centralized platform to manage their digital marketing campaigns effectively. By bringing all their data into a unique workspace, Purple Labs was able to create segmented datasets that allowed them to manage their campaigns with greater precision and efficiency.
Through the use of custom dashboards filtered for each product, the Purple Labs team could now cross-check the status and spending for all products and marketing channels without the need for unnecessary communication, saving them a significant amount of time on reporting.
Overall, Adriel provided Purple Labs with the tools they needed to take their digital marketing strategy to the next level, and spend more time discussing insights, ideas, and strategies, rather than getting bogged down in administrative tasks.
Being able to access data efficiently and consistently is enabling us to generate a lot of new ideas. We are planning to adjust our strategies with all the insights our account managers have uncovered through Adriel.
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Purple Labs was struggling to become data-driven as their data was scattered and difficult to analyze effectively. However, the automated data processing provided by Adriel has transformed their approach to data analysis.
By streamlining and centralizing their data, the Purple Labs team can now stay on top of insights that would have otherwise stayed hidden in the raw data. Adriel's powerful visualizations and segmentation capabilities have allowed the account managers to generate valuable insights and optimization strategies that have since impacted the business as a whole.
Through Adriel's advanced data processing, Purple Labs Healthcare can now take a more data-driven approach to their digital marketing strategy, enabling them to achieve better results and drive growth for their business.
Faster Time to Insight
Advertising Platforms Centralized in Adriel
Data Processing in Excel
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Reduced Data Collection Time
Reduced Human Error
Doubled Data Utilization
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Time Spent in Marketing Meetings
Saved Weekly per Account Manager
Ensured Data Accuracy
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Time Spent Manually Compiling Data
More Weekly Ad Optimization Insights
Budget Saved on Low Performing Campaigns
