18 Top Salesforce Marketing Cloud (Datorama) Competitors in 2024 | Full Features and Pricing
Author
Adriel Content Team
Yamon
Content Strategist
We shortlisted 18 Salesforce Marketing Cloud alternatives for three use cases: Marketing Reporting, Data Pipelines & ETL, and Best Overall. Compare pricing and features.
18 Top Salesforce Marketing Cloud (Datorama) Competitors in 2024 | Full Features and Pricing
We shortlisted 18 Salesforce Marketing Cloud alternatives for three use cases: Marketing Reporting, Data Pipelines & ETL, and Best Overall. Compare pricing and features.
Many Salesforce Marketing Cloud (formerly Datorama) users report that the software is:
Expensive: The pricing model is steep, posing a significant financial challenge for small and medium-sized businesses. While larger companies might justify the expense with the platform's features, it remains a tough sell for smaller operations.
Slow: Performance varies wildly, with the platform often dragging, especially when managing complex processes in the journey builder. These slowdowns can be a major source of frustration.
Clunky and Difficult: Salesforce Marketing Cloud is cumbersome and unintuitive, demanding extensive training. It's more like navigating a tech labyrinth than using a marketing tool, making it tough for everyday marketers to use efficiently.
In this article we’ve rounded up 18 Salesforce Marketing Cloud competitors that eliminate these pain points. They’re easier, faster, and come with more useful features for marketers and non-techies.
We want you to find the best software, so we carefully analyzed different tools for different use cases and industries.
Whether you’re a marketing agency, enterprise, or anywhere in between, you’ll be able to find one that fits your needs.
Here are the 7 best alternatives that have similar features as Salesforce Marketing Cloud but are easier to use:
Adriel - A Great Marketing Intelligence Software for Easy Marketing Analytics & Reporting
Domo - Best for Unified Data Analytics
Datorama - Best One-Stop Solution for Marketing Analytics
TapClicks - A Great Business Intelligence Tool for Simple Analytics
Grow.com - A Great Business Intelligence Software for Non-Techies
Tableau - A Great Business Intelligence Software for Advanced Data Visualization
Trevor.io - A Great Data Analytics Tool for Self-Serve Analytics
1. Adriel - Best for Easy Marketing Analytics & Reporting
Adriel is a marketing intelligence platform that collects, analyzes, and visualizes data from 650+ sources.
The best way to describe Adriel is as a marketing command center. It offers so much more fun and advanced features for marketers to truly save time, stay on top of their campaigns, and optimize ROAS.
Here’s what you’ll be able to do on Adriel:
✅ Create dashboards in minutes: We want to make your life as easy as possible so we built over 27 dashboard templates. Just grab one, and go.
✅ Manage all your campaigns in one place: Adriel doesn’t just report on metrics, you can also edit all your campaigns across every platform directly on your dashboard. Reallocate budgets or stop money-leaking campaigns without having to jump from one platform to another.
✅ Customize both dashboards and reports: Agencies will love this—on Adriel, you can whitelabel both your live dashboards and reports with your own brand colors and logos.
✅ Optimize ROAS: When you’re managing multiple ad campaigns, it can be difficult to optimize spend and ROAS. To eliminate the guesswork, our Marketing Mix Optimizer (MMO) analyzes campaign performance on your behalf.
It then automatically reallocates ad spend from money-sucking campaigns to cash cows.
✅ Get real-time alerts: Adriel sends you real-time alerts when KPIs trend up or down. You can also choose how you want to be notified - via email or mobile app.
We also have a goal pacing feature which you can use to gauge how close you are to reaching goals.
✅ Get ad creative insights: Adriel centralizes all your creative data and tells you keywords, emojis, and colors that resonated best with your audience.
Use these insights to create better ad copy and creative images that maximizes ROAS. This is unique ONLY to Adriel.
Setting up is a breeze on Adriel. All you have to do is:
Select a data source from a drop-down menu.
Choose a ready-made template to build your dashboard. Or, use drag-and-drop widgets to design your own.
Adriel will automatically clean your data and show you key metrics on the dashboard.
Absolutely no coding or technical know-how required. If you need help, one of our dedicated Customer Success Managers will guide you through the process.
Top 5 Features
650+ data integrations: Adriel connects with ALL your advertising, social media, email, SEO, and eCommerce channels. Explore all integrations here. If you don’t see an integration you need, we can build one for you.
Real-time data refresh: The metrics on your dashboard are updated in real-time. No data lags.
Custom alerts: Set up real-time alerts to notify you when KPIs trend up or down. You can get alerts via email, mobile app, or on the dashboard.
Native campaign management: Edit your campaigns right from Adriel’s dashboard. Reallocate budget, turn campaigns on/off, and schedule ad creatives. Adriel pushes changes to your ad platform automatically.
Custom dashboards and reports: Design both reports and live dashboards.
Ad creative insights: Analyze and A/B test your ad creatives right on Adriel’s dashboard. Find out which colors, keywords, and emojis drive the highest engagement, and use them in your future ads.
Reviews
Hear from marketing agencies and brands who love Adriel:
Compared to Salesforce Marketing Cloud, Adriel is:
More comprehensive: 650+ data integrations vs. 174
Easier to set up: You can get your dashboard up and running in less than a week on Adriel.
Intuitive: On Adriel, you can create a dashboard in a few seconds using one of our pre-made templates.
Accurate: We offer custom metrics and data blending to make sure your metrics and KPIs are laser accurate.
Less expensive: You can get started with Adriel at $299/month for 10 data connections, 3 user seats, and unlimited dashboards.
Grab a demo and our Customer Success Manager will help you set up the perfect dashboard.
2. Domo - Best for Unified Data Analytics
Domo is an all-in-one data “experience” platform. It pulls in data from 1000+ sources (Domo calls them “Business Apps”) through low-code or no-code connectors.
These Business Apps work two-way, meaning you can not only get data from them but also push automations and triggers to execute actions in them.
Domo’s dashboard is also very interactive and comes with custom data views and advanced visualizations. You can slice and dice your data any way you’d like to get deeper insights.
Another useful feature of Domo is its custom alerts. You can determine how and when you want to be notified when goals are reached or new issues pop up.
Top 5 Features
1000+ data integrations
Real-time data updates across marketing channels
Customizable dashboards and interactive visualizations
Advanced AI framework for scalable data analysis
Custom alerts and mobile app
Pros and Cons
Pros:
Simplifies data management with a unified platform.
Enhances decision-making with real-time insights.
Offers a broad range of data connectors for comprehensive integration.
Custom alerts notify you instantly when something changes.
Cons:
Can be costly, especially for smaller companies.
A steep learning curve and below par customer service.
Lags may occur during peak usage times.
New feature rollout can be slow.
Reviews
Pricing
Domo offers a free plan with limited capabilities. Here’s a detailed breakdown (as of March 2024):
3. Datorama - Best One-Stop Solution for Marketing Analytics
Datorama (now known as Marketing Cloud Intelligence) is a powerful one-stop solution for multichannel marketing analytics.
With its analytics suite, you can easily map and harmonize data from 170+ platforms to get a complete picture of marketing performance.
It also offers a powerful AI feature called “Einstein Marketing Insights”.
With Einstein, you can select a KPI you want to improve and track changes 24/7. Einstein also gives you suggestions on how to reduce spend or which ad creatives performed well and why. It looks at all your data and ranks insights on what’s driving the most engagement.
As part of the Salesforce ecosystem, it’s easy to use Datorama together with other products like Tableau and Data Cloud.
Top 5 Features
174+ data integrations
Easy integrations with other Salesforce products
AI-powered insights and automations
Native Slack integration to push insights and alerts
A dedicated training program called "Trailhead"
Pros and Cons
Pros:
Brings all marketing data into one centralized report.
AI insights and suggestions to optimize ad campaigns and reduce spend
Visualize and export your data in Tableau with a “clicks note code” native integration
Custom alerts pushed to Slack
Cons:
Initial setup and data connection can be complex
Overwhelming dashboard interface
There can be challenges with API integration for third-party products
Occasional lags when accessing data
Reviews
Pricing
Marketing Cloud Intelligence offers three main plans based on users.Here’s a detailed breakdown (as of March 2024):
All licenses come with a free ‘Standard Success Plan’ which includes online learning and community access.
If you want 24/7 support, expert coaching, or designated account manager, you’ll need to opt for more expensive plans.
4. TapClicks - Best for Simple Analytics and Reporting
TapClicks is a comprehensive reporting tool for marketing agencies.
You can easily connect to most key marketing channels like social media, PPC, and SEO. This helps you see how well your marketing is working in one place.
TapClicks also comes with a useful feature for agencies called “TapOrders”. It’s a client management dashboard to keep track of all your client details, budgets, and objectives.
The platform is user-friendly and comes with drag-and-drop features.
You can also create different dashboard views for different users (e.g. data analyst, clients) to make sure they’re getting only the insights they need.
Top 5 Features
200+ data integrations
Customizable dashboards with a drag-and-drop interface
Real-time data updates for timely decision-making
Automated reporting features to streamline processes
Mobile access to manage campaigns on the go
Pros and Cons
Pros:
Highly customizable for reporting and order management.
Strong reporting scheduler feature.
Great customer service.
User-friendly interface, facilitating the creation of advanced dashboards.
Cons:
Can be complex to set up, especially for custom calculations.
Some issues with data import accuracy.
The platform’s UI can be non-intuitive and occasionally slow.
The integration process can sometimes be lengthy.
Reviews
Pricing
Not publicly available.
5. Grow.com - Best No-code Business Intelligence Platform
Grow.com is a no-code business intelligence (BI) platform built for non-techies. It combines ETL, data warehousing, and visualization in one platform.
You can pull in info from different places, like your CRM or marketing tools, and see it all in one place.
Grow is very easy to use while still supporting advanced data analytics like predictive modeling. Anyone in the organization can start building dashboards without technical skills and background.
You can also reach out to their 24/7 customer support team if you find yourself in a jam.
Top 5 Features
150+ data integrations
No-code platform, easy for non-technical users
Real-time data refresh
Customizable dashboards and reporting tools
User-friendly interface for straightforward data visualization
Pros and Cons
Pros:
Simplifies data integration from various sources.
Offers real-time updates for immediate decision-making.
User-friendly, suitable for users without technical expertise.
Customizable reporting aligns with specific business needs.
Cons:
May have limitations in handling extremely large datasets.
Integration might be challenging with some non-standard data sources.
Advanced features might require a learning curve for new users.
Dependence on internet connectivity for accessing real-time data.
Reviews
Pricing
Not publicly available.
6. Tableau - Best for Advanced Data Analytics and Visualization
Tableau is a business intelligence and data visualization tool. You can connect to 100+ data sources and easily get insights from the data.
Tableau offers a variety of powerful data analytics features like:
Tableau Desktop: for creating dashboards. You can use interactive visuals like dynamic charts and heat maps to make sense of large datasets.
Tableau Server: for sharing insights across teams.
Tableau Cloud: a fully-hosted, cloud-based data analytics tool.
Tableau Prep Builder: for preparing, cleaning, and transforming data.
Tableau also integrates with Einstein Analytics: an AI recommendation engine. It gives you suggestions on how to improve your marketing performance and boost ROI.
Top 5 Features
100+ data integrations
User-friendly interface with drag-and-drop function
Customization options for tailored dashboards and reports
High-performance analytics, even with large datasets
Mobile app
Pros and Cons
Pros:
Powerful data handling and visualization tools.
Easy to use for creating calculated values and visualizations.
Supports Python for customized visualizations.
Active user community for support and resources.
Cons:
Relatively expensive, especially for small businesses.
Steep learning curve for new users and advanced features.
Limited data cleaning capabilities; struggles with uncleaned data.
Some limitations in data modeling and dictionary capabilities.
Reviews
Pricing
Tableau offers different pricing tiers for data analysts, editors, and viewers, starting from as low as $15 per month. But the final cost can be anywhere between $5000-$6000 when combined with implementation and maintenance fees.
Here’s a breakdown (as of March 2024):
7. Trevor.io - Best for Self-Serve Data Analytics
Trevor is a data analytics tool that lets your whole team easily get answers from your database, no SQL skills needed.
The platform offers two main tools:
SQL editor: This is for technical teams to directly search and look at data in databases.
Query Builder: This is for non-technical teams to dig into data, create dashboards, and set alerts.
Trevor connects to many databases like Postgres, MySQL, and more. You can easily send relevant data, alerts, and reports to the tools you’re already using.
It also offers no-code embedded dashboards to share insights with teams.
Top 5 Features
Easy SQL tool to query databases
Simplifies report creation for non-technical users
Embeddable dashboards with a variety of tools
Automated notifications for data changes
Connects with various databases seamlessly
Pros and Cons
Pros:
Easy and fast set up and dashboard-building
Enterprise-grade security
Helpful customer support team
Flat-rate pricing for dashboards
Cons:
Their dashboard tool is still in Beta – dashboards look less refined compared to other established BI tools
No white labeling available
Limited widgets and chart types available
Reviews
Pricing
Trevor’s pricing is based on “credits”, which are economic units you can use to run queries.
It’s free for up to 3000 credits, but the pricing scales as you use more. For instance:
5000 credits = $75/month
8000 credits = $120/month
12000 credits = $190/month
Or, you can opt for the “Plus” plan which includes unlimited users and a self-hosted option for $500/month.
7 Salesforce Marketing Cloud Competitors for Marketing Reporting
If you’re an agency or a marketing team and you’re looking for an easy and affordable reporting tool, here are our top picks:
Adriel BI - Best for Multichannel Visualization and Reporting
Opteo - Best for Google Ads Reporting and Management
Klipfolio - Best for Self-Serve Data Visualization
Whatagraph - Best for Simple Cross-Channel Marketing Reporting
Dashthis - Best for Easy Marketing Reporting with Personalized Support
Geckoboard - Best for Reporting KPIs with Teams
AgencyAnalytics - Best for Marketing and SEO Agency Reporting
1. Adriel BI - Best for Multichannel Visualization and Reporting
Adriel BI is a powerful tool that lets you see and manage your ad data from over 650 channels in one place.
You can easily connect your ads or upload spreadsheet data without any coding. The dashboard shows you key metrics and tracks ad performance in real-time, comparing different ads, campaigns, and platforms.
It's user-friendly with drag-and-drop features and ready-made templates, yet offers the power of more complex BI tools.
Adriel also provides creative insights to improve your ad campaigns and customizable reporting options.
When the time comes for reporting, you can simply download a PDF version or share links to the live dashboard.
Top 5 Features
650+ data integrations
Real-time data refresh
Custom alerts to stay on top of campaigns 24/7
Whitelabel both dashboards and reports
Ad creative insights
Pros and Cons
Pros:
No-code data connectors lets you set up your dashboard in less than a week
Easy to design the dashboard using drag-and-drop widgets and templates
Customizable dashboards and reports
Get unique ad creative insights that you can’t get anywhere else
Cons:
More catered towards ad management, not for advanced data analytics
Reviews
Pricing
Adriel's pricing model was built with marketing agencies in mind and is a lot leaner than other marketing intelligence tools.
At $299 per month, you can connect to ALL 650+ data sources and build and share unlimited dashboards and reports.
Here’s a full breakdown (as of March 2024):
2. Opteo - Best for Google Ads Reporting and Management
Opteo is a complete toolkit for Google Ads reporting.
Once your Google Ads accounts are connected, Opteo continuously monitors campaign performance. When something comes up, it suggests an ‘Improvement’ that can be pushed live to your account in a few seconds.
For example, if your ad spend went over budget for a campaign, you can instantly reduce spend or pause the campaign on Opteo’s dashboard. This change is pushed live to Google Ads automatically.
Opteo offers 40 different ‘Improvement’ types ranging from adjusting bids, adding new keywords, or A/B testing ad creatives.
Top 5 Features
Automated recommendations for PPC campaign optimization
User-friendly interface and tutorial system
Continuous monitoring of Google Ads accounts
Quick implementation of changes via the native platform
Ad creative insights
Pros and Cons
Pros:
Saves significant time on manual optimizations
Easy to use, even on mobile devices
“Smart” recommendations to improve Google Ads performance
Offers excellent customer service
Cons:
Only available for Google Ads - not suitable for those with campaigns on other channels.
Pricing structure can be expensive for small businesses or individuals with limited advertising budgets
Occasional platform lags or glitches
Reviews
Pricing
Opteo’s pricing is based on advertising spend and user accounts. Here’s a detailed breakdown (as of March 2024):
3. Klipfolio - Best for Self-Serve Data Visualization
Klipfolio is a two-in-one dashboard software for self-serve data visualization and analytics.
Its “plug-and-play” system facilitates integration with 130+ data sources without requiring any codes. If you don’t see a native integration, you can use their REST/URL option to import your data.
Klipfolio offers two main products:
PowerMetrics: This is a self-serve metrics platform. Data teams use this to deliver a catalog of trusted metrics and straightforward analytics to other users in the organization.
Klips: These are customizable dashboards. You can connect your data and use Excel-like formulas and functions to transform the data, perform calculations, and more. It also comes with 90+ dashboard examples to get inspiration from.
Top 5 Features
Easy creation of complex dashboards.
Wide range of data source integrations.
User-friendly “plug-and-play” system.
Variety of customizable dashboard templates.
Excellent customer support and continuous feature updates
Pros and Cons
Pros:
Simplifies the monitoring of various metrics
No coding needed for many integrations
User support is highly praised
Continuously adding new features
Cons:
Learning curve can be steep for new users.
Some technical knowledge required for advanced customization
Occasionally, instructional materials may be outdated
Certain limitations in terms of “intelligent” data analysis
Reviews
Pricing
Klipfolio offers two different pricing plans: one for PowerMetrics and one for Klips. Here’s a detailed breakdown (as of March 2024):
PowerMetrics
Klips
4. Whatagraph - Best for Simple Cross-Channel Marketing Reporting
Whatagraph makes it easy to connect, visualize, and share your marketing data in one place. It brings in data from 45+ channels and turns it into easy-to-understand metrics.
Whatagraph also offers a wide range of templates so you can instantly visualize your data. You can either create dashboards and reports, or standalone graphs, charts, funnels, or tables.
You can then share these visualizations in four different ways:
Share links to live dashboards
Create email templates with report PDFs
Export into spreadsheets
Move marketing data to a warehouse like BigQuery
Top 5 Features
45+ data integrations
No-code transformations to blend, unify, aggregate, and group your data
Easy and intuitive user interface
Wide range of plug-and-play dashboard templates and hundreds of visualization widgets
Shareable links to interactive live dashboards
Pros and Cons
Pros:
Intuitive and easy to use.
Regular addition of new integrations.
Visually appealing report layouts.
Automated and customizable reporting features.
Cons:
Occasional backend UI and data pulling issues.
Some limitations in design customization.
Challenges with certain integrations and data connections.
User interface improvements needed for easier file and folder management.
Reviews
Pricing
Whatagraph’s pricing is based on the number of user seats and data sources you want to connect to. Here’s a full breakdown (as of March 2024):
5. Dashthis - Best for Easy Marketing Reporting with Personalized Support
Dashthis is an automated and easy-to-use marketing report tool. It takes a no-frills approach, offering just the right amount of features that marketers need.
You can connect to 30+ data sources natively or import your own data using a CSV File Manager.
Dashthis is well-known for their exceptional customer support.
Instead of leaving you to figure out the platform for yourself, Dashthis offers personalized support. Their “Business” ($289/month) and “Standard” ($449/month) plans come with:
A dedicated customer success specialist
Personalized onboarding
Priority support
1-on-1 screen sharing screens
Email support
Top 5 Features
30+ data integrations
Simple CSV File Manager to import data
User-friendly interface for straightforward reporting
Preset widgets for easy report building
Excellent customer support
Pros and Cons
Pros:
Simplifies digital marketing reporting.
Wide range of data integrations.
Dedicated, hands-on customer support.
Easy-to-use and efficient for various reporting tasks.
Cons:
Some limitations in dashboard customization.
Occasional challenges with widget editing.
Users may desire more advanced features.
Certain integrations require additional setup.
Reviews
Pricing
Dashthis’ pricing is based on the number of dashboards, advanced features, and the level of customer service you need. Here’s a gist (please go to their official website for more information):
6. Geckoboard - Best for Reporting KPIs with Teams
Geckoboard specializes in building and sharing KPI dashboards within teams.
You can simply connect to over 90+ data sources and use the drag-and-drop interface to design a dashboard. If you don’t see an integration you need, the Geckoboard team can build it for you via Zapier or their custom API.
You can then share this dashboard with your team in multiple ways:
Send a sharing link
Display on TV
View on mobile
Schedule snapshots for email and Slack
Geckoboard is designed to be easy to use so anyone in the organization can just read insights right away. You can also start creating dashboards in a few minutes using dashboard examples.
For instance, below is a dashboard example for Support teams:
Top 5 Features
80+ data integrations
Easy plug-and-play dashboard examples
User-friendly, drag-and-drop dashboard interface
Status indicators for highlighting key metric changes
Easy dashboard sharing options, including TV displays
Pros and Cons
Pros:
Super easy to set up.
Integrates with the marketing channels you need.
Customizable dashboards with no coding needed.
Excellent for visualizing and sharing data across teams.
Cons:
Some technical knowledge may be required.
Limited "intelligent" data analysis capabilities.
Limited customization options.
Occasional lags or glitches during data processing.
Reviews
Pricing
Geckoboard’s pricing is affordable for most companies and teams. Here’s a detailed breakdown (as of March 2024):
7. AgencyAnalytics - Best for Marketing and SEO Agency Reporting
AgencyAnalytics is a user-friendly marketing reporting platform built for agencies. It offers 80+ data integrations, including SEO, social media, and PPC channels. The dashboard is also easy to use with drag-and-drop features.
A unique feature of AgencyAnalytics is auto report-generation. You can schedule when and how you want to send reports.
AgencyAnalytics also offers a full suite of SEO tools to streamline your SEO or content agency. You can track rankings daily, monitor backlinks, perform SEO audits, and more on the platform.
Top 5 Features
80+ data integrations
User-friendly interface with drag-and-drop widgets and tables
White labeled reports with client’s branding
Comprehensive SEO analysis tools
Automated report generation
Pros and Cons
Pros:
Easy to use – no coding required.
Auto report generation saves time.
Detailed and beautiful reports.
Fast and responsive customer service.
Cons:
Doesn’t come with advanced data analytics features.
No custom alerts – hard to keep track of campaigns.
No ad creative insights.
Can get expensive as your agency scales.
Reviews
Pricing
AgencyAnalytics offers three levels of pricing: Freelancer, Agency, and Enterprise.
But you’ll need to add on extra tools like Rank Tracker.
Here’s a summary (please go to their official website for more information):
4 Salesforce Marketing Cloud Competitors for Data Pipelines & ETL
If you’re looking for a specific ETL (Extract, Transform, Load) solution to maintain your data pipelines, we’ve got you. Here are the 4 best ones in the market:
Adriel DataStream - Best for Easy Data Transforming and Exporting
Supermetrics - Best for Moving Data into Analytics Tools
Funnel.io - Best for Granular Data Insights
Improvado - Best for AI-Powered Data Insights
1. Adriel DataStream - Best for Easy Data Transforming and Exporting
Adriel DataStream makes it easy to connect, harmonize, and export your data, whether you're a data analyst, marketer, or an agency owner.
It works in 3 ways:
Connect your data using 650+ pre-built connectors
Adriel DataStream harmonizes your selection of dimensions and metrics, getting it ready for export.
Export your data easily to platforms you already use, like Google sheets, databases, or Looker Studio
Adriel DataStream is designed to be simple and save you time. This entire process takes minutes, not hours.
Top 5 Features
650+ pre-built data connectors
Quick and simple data integration without coding.
Accurate data processing for consistency.
Real-time data streaming to dashboards and tools.
Flexible exporting to preferred analytics platforms.
Pros and Cons
Pros
Designed to be easy to use for anyone, even if you don’t have any technical background
Real-time data streaming enhances immediate analysis.
Flexible export options to various analytics tools.
Cons
May lack some advanced customization features.
Certain data connectors could require additional setup.
AdOptimize: AI-powered suggestions and insights to boost ad ROI
2. Supermetrics - Best for Moving Data into Analytics Tools
Supermetrics is a popular data pipeline ETL platform.
It moves data from 150+ marketing and sales platforms into your reporting and analytics tools.
It’s important to note that Supermetrics itself does not offer any visualization options. It merely cleans and transports your data into third-party tools. This includes:
Spreadsheets: Google Sheets, Excel
Business intelligence software: Looker Studio, Tableau
Data integration: Google BigQuery, Snowflake
Collaborative work: Monday.com
Essentially, it acts as a “part-time data engineer” as one user online called it.
Top 5 Features
150+ data integrations
Real-time, automatic data refreshers
Custom reports in your favorite reporting tool
User-friendly interface for easy setup and use
Automated data collection and updating for current insights
Pros and Cons
Pros:
Stable and easy integrations with multiple platforms.
Easy to pull data and manage connections in BigQuery.
Guided templates for quick-start.
Helpful customer service.
Cons:
Slow performance when datasets get too large.
Issues reported with data accuracy and transfer reliability.
Complicated set up process.
Pricing can increase significantly with additional data sources.
Reviews
Pricing
Pricing varies according to the destination you want to move your data into. If you have multiple sources and destinations, you can expect to pay around $2000/month.
3. Funnel.io - Best for Granular Data Insights
Funnel is a data hub to connect, store, organize, and share all your marketing data.
With 500+ data integrations, it’s one of the more comprehensive integration libraries in the market. You can get data from multiple ad accounts and channels, and extract it into a dashboard, spreadsheet, or warehouse in minutes.
Funnel is also highly customizable.
Within its Data Explorer, you can segment and group your data using dimensions and filters. This is great to delve into your marketing data effortlessly and uncover valuable insights.
You can also create custom metrics for more accurate reporting.
Top 5 Features
500+ data integrations
Easy setup and no-code data connections
Custom metrics for more accurate reporting
Real-time data refresh
Helpful customer support team
Pros and Cons
Pros:
Simplifies marketing data integration across platforms.
Time-efficient with reduced manual data handling.
Reliable and easy to implement.
Valuable for tracking marketing ROI and performance metrics.
Cons:
Limited in terms of unique metrics availability.
May experience issues with data download sources.
Cost builds up with more data sources and destinations.
Slight learning curve in understanding all functionalities.
Reviews
Pricing
You can get started with Funnel for free for three connectors and one destination.
The Business plan starts from $1100/month (billed annually). But if you need more connectors and destinations, it can cost up to $3000/month.
4. Improvado - Best for AI-Powered Data Insights
Improvado is an ETL platform that collects data from 500+ sources and translates it into business-ready insights. You can then load these insights into any destination of your choice.
What sets Improvado apart from other ETL tools is its new “AI Agent”. It’s like having your own personal marketing analyst.
You can ask the AI any questions you have about your marketing data, and it will give you summarized, succinct answers in seconds.
The AI also constantly monitors your ad data and alerts you when KPIs trend up or down, or when your campaigns are over the budget. It also uses multi-touch attribution models to link marketing spend back to revenue.
Top 5 Features
500+ data integrations
Powerful AI feature for advanced data analysis
Helpful and fast customer support for set up and troubleshooting
Alerts for when KPIs trend up or down
Ad spend management
Pros and Cons
Pros:
Streamlines integration from numerous marketing platforms.
AI-enhanced analytics for deeper insights.
Comprehensive support and flexible data handling.
Time-efficient, reducing manual data tasks.
Cons:
Comparative data analysis across platforms can be challenging.
Higher cost, potentially burdensome for smaller organizations.
User interface may be complex for some.
Reliance on customer support for intricate configurations.
Have questions about Salesforce Marketing Cloud? We answered them below:
What is Datorama called now?
Datorama is now known as Salesforce Marketing Cloud. It was rebranded after being acquired by Salesforce to become part of their extensive suite of marketing tools.
What is the difference between Tableau and Datorama?
Tableau and Datorama (now part of Salesforce Marketing Cloud) cater to different needs within the data analytics and visualization space:
Focus:
Tableau is a general data visualization tool used across various industries for deep data exploration and creating complex, interactive dashboards.
Datorama focuses specifically on marketing analytics, helping marketers consolidate and analyze campaign data from multiple sources.
User Base:
Tableau serves data analysts and BI professionals across diverse sectors.
Datorama targets marketers and marketing agencies, integrating marketing data for performance tracking and optimization.
Capabilities:
Tableau supports a wide range of data sources and offers extensive visualization capabilities for detailed data analysis.
Datorama offers marketing-specific tools like AI-powered insights and is integrated with Salesforce, enhancing its CRM capabilities.
How to choose the right Salesforce Marketing Cloud alternative for your company?
We recommend reading our list thoroughly, shortlisting 5 tools, and booking a product demo with their sales team.
Head into the product demo with your own list of needs, use cases and outcomes—and give each tool a score based on how well they serve your needs.
Other choice considerations include:
Price
Data privacy
Quality of customer support
Community & templates to help
Share article
Share this article on your favorite social platform!
.svg)
.jpg)
_220826.jpg)
_220826.jpg)
