Eliminate manual tasks and automate the entire ad reporting process for your agency or brand. Save time and make better decisions with our ready-made marketing reporting dashboard.
A marketing performance dashboard shows key performance indicators (KPIs) for your social media marketing campaigns, content marketing campaigns, and influencer marketing campaigns.Some examples of marketing metrics include:
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.
Determine which campaigns generate the highest impressions and dissect the strategy behind them.
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Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked. This is also a key metric for SEO.
See how many people are visiting your website or social media with a marketing dashboard.
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.
Analyze CTRs regularly to determine where you saved costs and boosted conversions.
Conversions occur further down the marketing funnel after a person visits your website and takes a desired action, such as purchasing a product, downloading a whitepaper, or signing up for a newsletter.
Discover the conversions generated from marketing activities within minutes on a campaign dashboard.
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Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Pit CVR against ad spend to see the effectiveness of the ad campaigns you ran for your clients.
Revenue refers to the amount of money that is generated directly from a conversion.
Compare revenue figures across different campaigns, channels, and against other marketing metrics.
Ad spend is the total amount that you’re spending on digital, mobile, print, broadcast, and outdoor advertising. Monitor actual ad spend in real-time to make sure you don’t overspend on low-performing initiatives or go above your marketing budget.
When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:
Creating a marketing analytics dashboard is as easy as 1-2-3 with Adriel. You just need to choose your data-source from a drop-down list and start using our ready-made templates or customize your own with interactive widgets and graphs. No coding and technical knowledge required.
All you need to do is:
Integrate all your paid ad channels’ results into one marketing reporting dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.
You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time?
Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.
Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or executives with a professional marketing reporting dashboard report for an expert brand image.
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On Adriel’s marketing and web analytics dashboard, you can connect to more than 5000 data sources ranging from:
Check out this page for a full list of integrations.And if there’s an integration that we don’t support natively, just reach out to us and we’ll create a custom dashboard just for you.
The best marketing dashboard for you will depend on the size of your business, your budget, and the number of features you require.
We wrote a guide to eight different marketing dashboards here to help you choose.
An effective business intelligence tool is both a strategic dashboard and an operational dashboard at the same time.
Top-level executives should be able to see a high-level view of marketing KPIs right off the bat, but also be able to drill down to granular data and uncover which channels or advertisements are successful in reaching business goals.
Having the option to invite different members of the executive team with different access rights and views would also help greatly. For instance, a CFO should have access to a particular set of performance metrics, while a CMO should have access to another.
In terms of user experience, a simple, clear, and easy-to-read user interface would lead to better analysis and informed discussions across the executive team.
But the work of dashboard software doesn’t end at visualization. You should be able to export this data into a PDF or a CSV report and share it with different stakeholders through unique links.
This is especially helpful if you’re a marketing agency that needs to report to your clients regularly so they can stay informed on the performance of your initiatives.
Check out this article for more dashboard examples!
