Domo vs. Adriel: Which Should You Choose?

Domo is a business intelligence and data analytics platform that allows users to connect various data sources, transform data, and create interactive and informative dashboards to help with decision-making.

The Domo dashboard is its data visualization tool that monitors and analyzes an organization’s data in real-time.

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Here are some key features and characteristics of Domo dashboards:

1. Data Integration: Domo allows users to connect to a wide range of data sources, including databases, cloud services, spreadsheets, and more. This integration capability enables users to combine data from different sources into a single platform.
2. Visualization: Users can create visually appealing and interactive data visualizations on Domo dashboards. These visualizations include charts, graphs, tables, and other widgets to represent data.
3. Real-time Updates: Domo dashboards are designed to provide real-time or near-real-time data updates, enabling users can monitor key performance indicators (KPIs) and metrics as they change over time. Users can also set up alerts and notifications to be informed when specific thresholds or conditions are met, helping them stay proactive in managing their data.
4. Customization: Dashboards in Domo are highly customizable. Users can tailor the layout, design, and content of the dashboard to suit their specific needs. Domo dashboards can also include interactive elements such as filters, drill-down options, and clickable widgets.
5. Sharing and Collaboration: Domo allows users to share dashboards with colleagues and stakeholders. You can set up permissions and access controls to ensure that the right people can access data.

Here are the steps to building a Domo dashboard:

1. Connect your data sources to Domo, ensuring that the data you want to visualize is accessible within the platform.

2. If needed, transform and clean the data to make it suitable for visualization.

3. Create a New Dashboard from your Domo account's dashboard page.

4. Add “tiles” to your dashboard. These are visual elements like charts, graphs, tables, or text. Select the data source for each tile and configure its appearance.

5. Set up interactivity options, such as filters, drill-downs, or clickable widgets, to make the dashboard dynamic and responsive. Customize your dashboard’s layout, colors, and branding to match your preferences.

6. Set up extra data alerts to receive notifications when specific conditions or thresholds are met.

7. Once you're done, you can share your dashboard with colleagues and stakeholders, and configure permissions to control access.

Sounds like a lot, doesn't it? On Adriel, you can easily build a dashboard in 3 steps:

‍1. Sign into your Adriel workspace.

2. Choose a dashboard template specifically designed for marketers and agencies.

3. Connect your ad accounts from a drop-down menu.

And all your data will automatically start flowing in and visualized. The data is already cleaned and processed so you don't need to take the extra step yourself. You can also drag and drop visualization widgets onto your dashboard as needed.

Domo offers a variety of dashboard templates tailored to specific use cases and industries. Here are some common Domo dashboard templates you might find:

1. Sales and Marketing Dashboards: These templates are designed to help sales and marketing teams track key performance metrics, sales pipelines, lead generation, and campaign performance.
2. Financial Dashboards: Financial templates focus on financial data, including income statements, balance sheets, cash flow analysis, and budget vs. actuals comparisons.
3. HR and Employee Performance Dashboards: These templates assist HR departments in monitoring workforce analytics, employee engagement, performance metrics, and talent acquisition.
4. Executive and KPI Dashboards: Executive dashboards provide a high-level overview of critical KPIs and business performance metrics for top-level decision-makers.
5. Custom Dashboards: Create your own custom dashboards from scratch, tailored to your specific data and reporting needs.

On Adriel, you get templates that are designed specifically for marketers and agencies, such as:

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1. PPC dashboard template
Great for: monitoring the performance of all your paid ad campaigns in real-time.

2. Social media dashboard template
Great for: agencies that specifically work with paid social campaigns, or brands that only advertise on social media

3. KPI dashboard template
Great for: getting an overview of all your digital marketing KPIs in one place (not just paid ads)

4. Performance dashboard template
Great for: performance marketing teams who need to report back to managers / clients on the impact of their marketing strategy

5. Cross-platform dashboard template
Great for: agencies with 5+ clients that have ad campaigns across multiple channels and brands who advertise on more than one channel

6. Marketing reporting dashboard template
Great for: marketing agencies reporting back to clients weekly / monthly / or any frequency really

7. eCommerce dashboard template
Great for: eCommerce brands that are running ad campaigns and want to track how they contribute to sales and revenue

8. Manager dashboard template
Great for: marketing managers who want to see key metrics and KPIs in one place, edit campaigns directly, and make quickly make decisions on marketing budgets

9. Executive dashboard template
Great for: agencies and brands that need to report to executives (CEO, CFO, CMOs) on how their marketing efforts led to better business performance

Grab them here or find out how marketers are using these templates in this blog post.