Ad Operations refer to processes involved in managing and optimizing ads on different digital mediums and digital publishers, such as:

But, that’s a loose definition. In reality, AdOps tools wear different hats to streamline the entire programmatic advertising journey. Please see the next FAQ.

An AdOps team takes care of the entire digital advertising process.

1. Planning campaigns: Establishing clear and detailed outlines of campaign goals and KPIs.

2. Trafficking creatives: Developing compelling creatives (video ads, banner ads, e.t.c) and digital media, and strategically placing them across ad servers and ad networks like Google Ad Manager.

3. Scheduling launches: Launching ad campaigns at certain times on a given day of the week when the cost per conversion is the lowest and ad impressions will be at its peak.

4. Managing data: From benchmarking KPIs against campaign objectives to tracking top-line growth, ad operations teams oversee data and provide insights.

5. Marketing reporting: This is where the reporting part comes in. After collecting and processing data from disparate sources, AdOps will distribute reports across departments to help make sense of different performance stats and key metrics.

6. Optimizing ads: Figuring out what could be done to reduce wasted ad spend while maximizing ROAS.

7. Yield management: Rechanneling ad spend from losing campaigns to high-performing ones, building a robust media mix, and starting auction bidding & header bidding on ad exchanges.

8. Account management: Liaising between clients and ad agencies, from overseeing multiple accounts to troubleshooting issues.

In a post-iOS 14 world, marketers must be present on multiple channels to reach and connect with the right audiences. But each of these channels use different metrics and dimensions, making it more time-consuming to process, unify, and merge siloed data across different platforms. Data stitching is also prone to human errors, and manual processes inevitably lead to delays in key decision-making. As multichannel marketing becomes the norm, advertisers need to find ways to harness the power of data more effectively. AdOps software saves you time and money by consolidating all your disparate data points onto into one workspace. With such a tool in your marketing arsenal, you can stay on top of ad performance 24/7, manage spend and ad creatives, and strategize for growth.

You can expect a typical workday of an AdOps manager to look like this:

1. Fix a cup (or two) of extra strong coffee.

2. Catch up on emails to ensure everything is smooth running.

3. Keep a close eye out for incoming work requests.

4. Hop on calls with customers and vendors.

5. Run an SEO audit and update creatives accordingly.

6. Grab a quick bite.

7. Review a bulky stack of analytics reports to pinpoint pain points in ongoing campaigns and other marketing initiatives,

8. Cross-reference the findings with targeting options and share the results with other teams to come up with enhanced strategies that could bring in additional revenue.

9. Check for any lingering tasks to make sure nothing falls through the cracks.

10. Wrap up and head out for a drink (or two).

These are the most common metrics that marketers track on their digital dashboards:
1. Ad revenue
2. Ad spend
3. Return on ad spend
4. Impressions
5. Cost-per-click (CPC)
6. Click-through rate (CTR)
7. Cost-per-view (CPV)
8. Conversion rates
9. Cost-per-conversion (CPCV)
10. Link clicks

Check out this article for a full breakdown of metrics!

We recommend these data visualization widgets and graph types:

Check out this blog post for examples.
On Adriel, you can just drag and drop any widgets and graphs you want onto your main dashboard, select your channels and metrics, and voila--all your data will be there in seconds.

We recommend these data visualization widgets and graph types:

Check out this blog post for examples.
On Adriel, you can just drag and drop any widgets and graphs you want onto your main dashboard, select your channels and metrics, and viola--all your data will be there in seconds.

Adriel's pricing is tailored to every customer. See this page for our plans.
For AdGen AI, see pricing here.
For Adriel DataStream, see pricing here.

No, we don't.

Adriel connects directly to your data sources via API and streams live data into the dashboard -- we do not store the data on any websites or databases. Also, when you disconnect a data source, we will no longer have access to the live stream.

Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.

Unfortunately, no.

Adriel is a marketing intelligence platform and we're not authorized to run your ads for you.

However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. You will be able to reallocate budgets, turn campaigns on and off, and A/B test ad creatives with just a few clicks.

We fully understand the frustrations that come with onboarding a new tech stack, and we're here to help every step of the way.

When you sign up for a 14-day free trial, you'll get a series of easy, bite-size emails where our Customer Success Manager breaks down how to use Adriel--from designing your dashboard to creating custom metrics.

If you choose the "Team", "Enterprise", or "Agency" plans, you'll get a dedicated CSM who will personally onboard you and make sure make sure you can connect to all your data sources, see all your data, and automate your reporting. This usually lasts for 30 to 60 days.

You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need help.