See key metrics on all your marketing campaigns in one place. Monitor marketing performance in real-time and get alerted when they trend up or down on Adriel’s key metrics dashboard.
A key metrics dashboard displays the most important metrics on all your marketing and ad campaigns in one place for easier decision-making. This includes ad spend, CPC, CTR, clicks, ROAS, and more.
On Adriel, you can break down metrics based on channels, such as LinkedIn, Google, or Meta, and compare ad performance on each. See year-over-year (YOY) trends and drill down to demographics and devices. Get notified instantly when metrics trend up or down. Share stunning white-labeled reports and dashboards in seconds with clients.
Creating a key metrics dashboard is as easy as 1-2-3 with Adriel. Just connect your ad accounts from a drop-down list and your data will automatically flow into the dashboard template. No coding and technical knowledge required.
Sign up for Adriel with your email after your demo.
You can then select a pricing plan that suits your needs.
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners.
Adriel supports integrations with up to 650+ data sources, including social media channels, ad platforms, and eCommerce tools like:
And if you don’t see an integration that we support natively, we can create custom integrations just for you.
Use our ready-made templates to instantly see all your KPIs in minutes.
Or, start from a blank page and choose your data visualization widgets and graph types.
If you’re a marketing agency, you want to be able to present different sets of information to different stakeholders.
Set up different views for each role or client on Adriel with different access restrictions in just a few clicks.
Need paid media reports to share with clients or the C-suite team?
Determine your brand visuals, colors, and client logos, and download reports as PDFs or CSVs or get live links in minutes.
Understanding the true impact of your ad campaigns requires looking beyond surface-level 'vanity metrics' to more substantive, action-driving indicators. Performance metrics like ad spend, ROAS, CPC, CTR, clicks, and impressions offer deeper insights into the effectiveness, efficiency, and reach of your campaigns, guiding smarter budgeting, strategy, and business decisions. Here's why each one matters:
Ad Spend measures the total amount of money invested in an ad campaign. Tracking this ensures you're not overspending and helps gauge the overall cost-effectiveness of your marketing efforts.
ROAS calculates the revenue generated for every dollar spent on advertising. This business metric is crucial for understanding the effectiveness of your ad spend in generating tangible financial results.
Cost-per-click represents the amount paid each time a user clicks on an ad. This marketing KPI helps in evaluating how much you're paying for user engagement, aiding in budget allocation and bidding strategies.
Click-Through Rate is the percentage of impressions that resulted in a click. High CTR indicates that the ad is relevant and appealing to your target audience, making it a key indicator of ad effectiveness.
Clicks count the number of times users have clicked on your ad. This metric is essential to understand user engagement levels and the initial appeal of your ad content.
Impressions are the number of times your ad is displayed to users. They provide a sense of the scale and reach of your ad campaign, important for brand awareness and visibility strategies.
When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:
Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.
Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a professional marketing reporting dashboard report for an expert brand image.
You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.
Key metrics are essential indicators that help you assess the success of your digital advertising campaigns, such as ad spend, CTR, or CPC.
They give you crucial data to measure:
Tracking these metrics help you actively monitor and refine your strategies to boost ROI.
Key metrics are data points that measure various aspects of performance across a business, while KPIs (Key Performance Indicators) are specific metrics chosen to assess the success of particular business objectives.
Essentially, all KPIs are key metrics, but not all key metrics are KPIs; KPIs are critical for strategic goals and decision-making.
For example, in advertising, a key metric could be the number of clicks an ad receives, which gives a basic measure of user engagement.
But a KPI for the campaign might be the cost per acquisition (CPA), which is the cost of acquiring a new customer through the ad.
A well-structured metrics dashboard is critical for gaining clear insights into your ad campaign's performance.
Here’s how you can lay it out for maximum impact:
1. Start with a performance overview.
Begin your dashboard with a high-level summary of your campaign's overall performance. This section should provide a snapshot of the right KPIs, like total impressions, ad spend, and ROAS, giving you an immediate sense of how your campaigns are doing at a glance.
2. Breakdown metrics by channel.
Segment your data to display metrics specific to each advertising channel (e.g. LinkedIn Ads, Google Ads, Meta Ads). This breakdown helps pinpoint which channels are driving the most value and where improvements might be needed.
3. Compare year-over-year trends by metric by channel.
Include a comparative analysis of current performance against the same metrics from the previous year, quarter, or month, categorized by channel. This perspective is crucial for understanding long-term trends and the impact of any strategic or market changes.
4. Dive deeper into daily metric performance by channel.
Feature a detailed view that drills down into how each metric performs daily across different channels. This level of detail helps in identifying specific days or periods of peak performance or underperformance, guiding more timely and tactical decisions.
5. Create a pivot table of KPI summary by channel.
A pivot table format can succinctly summarize key performance indicators (KPIs) across different channels, allowing for easy exploration of the data. This setup is ideal for quickly comparing various metrics across multiple dimensions.
6. Visualize demographic and device distribution on pie charts.
Visual representations like pie charts are excellent for displaying the composition of your audience in terms of demographics (age and gender) and the devices used to interact with your campaigns.
This information is vital for understanding who your message is reaching and on what devices, aiding in further targeting and optimization efforts.
These elements together will create a comprehensive and multifaceted view of your campaign's performance, helping to inform smarter, data-driven marketing decisions.
You can use marketing dashboard software like these to create performance reports:
Adriel: a business intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts.
Adriel Features:
✅ 650+ easy data connectors through APIs
✅ Real-time, interactive marketing dashboards
✅ Custom alerts and metrics
✅ ETL and data prep
✅ Custom reports and dashboards
✅ Marketing reporting templates
✅ Ad creative insights
✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)
Cost: US$299-$1499/month or custom pricing
DashThis: a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format.
DashThis Features:
✅ 34+ data connectors
✅ Custom metrics
✅ Custom dashboards
Cost: From $33/mo/3 dashboards to $1000+/mo
Google Data Studio (Looker Studio): a free centralized dashboard software for businesses of all sizes.
Google Data Studio Features:
✅ 150+ data connectors
✅ Customizable dashboards
✅ Real-time collaboration
Cost: Free for basic use but advanced connectors may incur a fee.
Whatagraph: a cloud-based reporting platform designed to simplify the process of generating marketing performance reports.
Whatagraph Features:
✅ 40+ data integrations
✅ Custom metrics
✅ Custom reports
Cost: From $223 to $585+/mo
AgencyAnalytics: an all-in-one business intelligence and reporting tool for SMBs and marketing agencies.
AgencyAnalytics Features:
✅ 75+ data connectors
✅ Real-time dashboards
✅ Custom, whitelabeled reports
Cost: From $12/mo/campaign to $900+/mo