How can I tell if my PPC campaigns are doing well?

This depends on which channel you’re advertising on and which industry you’re in.Check out our extensive guide on 100+ advertising metrics benchmarks for Google Ads, Meta, TikTok Advertising, Snapchat Ads, and Bing Ads.

How do I monitor my PPC campaigns?

To monitor PPC campaigns, you need a marketing automation tool. On Adriel, you can start monitoring the PPC campaigns you created and optimize according to the results–in less than 5 minutes.All you need to do is follow these 3 steps:1. Create an accountNo credit card is needed, and you can try it for free for 14 days!2. Connect your toolsConnect data sources to your workspace to import dimensions and metrics.3. Use our pre-made PPC dashboardYou do have an option here. You can start from a blank page or utilize our PPC dashboard template.

What kind of charts and graphs should I use to visualize my PPC data?

We’ve rounded up ten data visualization examples you can implement on your business dashboard: Bar chartsFunnel chartsScatter plot graphsNotepad widgetsSingle metric widgetsCreative widgetsDraggable widgetsResizable widgetsColor clusteringWord clouds

PPC Dashboard Template

Track your most important KPIs for all your ad campaigns in one place

Explore ready-made marketing reporting dashboard templates:

Manager

Paid Ads

Performance Dashboard Template

Optimize for better financial performance on your PPC campaigns with a powerful dashboard tool. Find out which ad campaigns are working and which are underperforming and allocate budget accordingly.

Connectors used:

Manager

Paid Ads

KPI Dashboard Template

Need an all-in-one tool to track all your important KPIs in real-time? A marketing dashboard visualizes both high-level KPIs and granular data. Find out how it works with ready-made templates.

Connectors used:

eCommerce

Specialist

Paid Ads

eCommerce Dashboard Template

If you are an eCommerce retailer running ad campaigns, you need an automated dashboard to monitor sales performance. Connect easily to our eCommerce dashboard for key revenue and conversion metrics.

Connectors used:

View all

Need a custom reporting or dashboard template?
We got you covered.

Get your custom template within 48 hours

Have a report you’d like us to replicate, or need some extra assistance? Get in touch with us and we’ll build a template within 48 hours to help you evaluate Adriel for your business’ specific goals.

Get a Demo

What is a cross-channel PPC dashboard?

A cross-channel PPC dashboard is a marketing reporting tool that marketing agencies and brands use to compile, visualize, and analyze their ad campaigns. It’s an effective way to present key PPC metrics and KPIs from different data sources.

Manage all your clients’ campaigns with Adriel’s comprehensive PPC report template, report multiple channels, compare their performance and highlight key info for all stakeholders.

Why do you need a PPC dashboard?

If you’re a marketing agency ready to scale-up, a PPC dashboard can save you hundreds of hours on tedious, manual tasks. With automated software, you’ll be able to see the key insights from all your clients’ ad campaigns and take advantage of opportunities in a snap.

Compared to spreadsheets, the data on marketing dashboards is live. Once you’ve connected to your Google Ads, Facebook Ads, or any other channel, the dashboard automatically streams campaign performance onto the user-interface in real-time. Take advantage of opportunities fast and fix issues as they arise.

Some dashboards, like Adriel, also allow you to set custom alerts to monitor PPC performance. Instantly see whether your clients’ campaigns are hitting the KPIs you set, or falling behind. Confidently reallocate ad dollars to cash cows and optimize ROAS for each client.

And when the time comes for client reporting, you can simply use dashboard templates to download beautifully white-labeled PDF or CSV reports in minutes.

How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.

At the top, include:

Your brand / client’s visuals (name, logo, taglines)
Data stories
An overview of business metrics or compared with a specific time period

The middle section should analyze these KPIs in more detail:

Performance trends visualized in different types of graphs
Relationships between one KPI and another
Causes and effects

Finally, drill down to granular data:

Marketing mix
Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
Ad creative insights (e.g. ad copy, photos, videos)
Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!

J.Townley, Founder of Paparico

Marketing Agency

+140%

ROI

100%

Satisfied Clients

30h

Hours saved per week

What should be included in a PPC Report?

Clicks Overview

Impressions

Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.

Link Clicks

Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.

Click-through rates (CTR)

Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.

Cost Overview

Cost-per-click (CPC)

Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.

Cost-per-mile (CPM)

Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.

Cost-per-conversion (CPCV)

Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.

Conversions Overview

Conversions revenue

Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.
‍
On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.

Conversion rates (CVR)

Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.

Return on Ad Spend (ROAS)

When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

How do I report Meta Ads? What metrics do I show?

When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:

Overview

An overview of key metrics on your Facebook and Instagram accounts.

Facebook

Followers
Fans
Impressions
Engagements
Reach
Profile views

Link Clicks

Followers
Engagements
Impressions
Profile views

Charts

A closer look at performance trends. Compare different metrics over a specific time period.

Facebook

Facebook Impressions/Profile views

Link Clicks

Instagram Impressions/Profile views

Posts

A deep dive of all your Instagram and Facebook posts.

Facebook

Facebook posts by
- Impressions
- Post engagement
- Post comments
- Post like
- Post shares

Link Clicks

Instagram posts by
- Impressions
- Post engagement
- Post comments
- Post like
- Post shares

Other metrics you can visualize:

Click-through rate (CTR): the ratio of impressions to clicks
Cost-per-click (CPC): the price you pay for each click on your Facebook ar Instagram ads
Cost-per-mille (CPM): the price you pay for every 1000 impressions
Conversion rates: the ratio of ad impressions or clicks that led to purchases or any other
campaign goal
Cost-per-acquisition (CPA): the total cost of landing a new customer through Instagram or
Facebook Ads

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:

Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
E-commerce social platforms: e.g. Pinterest, Reddit
Programmatic platforms: e.g. Walmart Connect, The Trade Desk
Analytics tools: e.g. Google Analytics
Mobile analytics tools: e.g. AppsFlyer, Adjust
…and other sales and CRM tools

Check out our integration library to find out which platforms you can integrate to Adriel.

Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:

The number of integrations

Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.

Ease of use

It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.

Real-time data

In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.

Visualize ad creative data

Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.

Alert system

Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.

White label reports

When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.

Create an account

Book a Demo to get started. After your demo, we'll send you a link to sign up to Adriel for 14 days free. We'll also help you choose a pricing plan that suits your needs.

Connect data sources

Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.

Visualize your data

Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One PPC Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single PPC Dashboard

Integrate all your paid ad channels’ results into one PPC dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing?

Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard.

See our integrations page for more information.

Create an Insightful PPC Dashboard Using Our Pre-made Templates

You can start from a blank page to create a PPC dashboard, but what if you don’t have time? Our extensive pre-made PPC dashboard library has everything you might need.

Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization In Our PPC Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance.

Impress your clients or manager with a professional PPC dashboard report for an expert brand image.

Other Dashboard Examples

Specialist

Paid Ads

PPC Dashboard Template

Have pay-per-click campaigns on different channels? A PPC dashboard aggregates and displays all your key insights in one place so you can optimize for higher ROAS.

Specialist

Paid Ads

Paid Social Media Dashboard Template

Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.

Manager

Paid Ads

Manager Dashboard Template

Keep on top of all the critical information the management needs to know in order to make decisions with our ready-to-go manager dashboards.

See all

Why Leading Advertisers Choose Adriel

Eliminate manual reporting

Spend more time acting for impact and less time on repetitive tasks

Foolproof your data

Say goodbye to data translation risks with automated data transfers and harmonization

Get real-time alerts

Automatically track KPIs and insure all your campaigns against unforeseeable errors

Drive better performance

Access a full suite of creative intelligence tools designed to help you maximize performance

White label your work

Generate beautifully branded reports your clients will love in minutes

Offer better services

Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Revenue

+170%

Management Cost

-20%

Hours saved per week

45h

I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.

J.Riley, CEO of Edge
Digital Agency

ROI

+140%

Satisfied Clients

100%

Hours saved per week

30h

P. Townley Jones, Founder of Paparico
Marketing Agency

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

PPC Dashboard Template

Track your most important KPIs for all your ad campaigns in one place

Need a custom reporting or dashboard template? We got you covered.

Get your custom template within 48 hours

What is a cross-channel PPC dashboard?

Why do you need a PPC dashboard?

How do you make a KPI dashboard?

What our customers are saying

What should be included in a PPC Report?

How do I report Meta Ads? What metrics do I show?

What is cross-platform analytics?

What factors do we need to consider while making a digital dashboard?

A Comprehensive All-in-One PPC Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single PPC Dashboard

Create an Insightful PPC Dashboard Using Our Pre-made Templates

White-Labeling & Customization In Our PPC Reporting Tool

Other Dashboard Examples

Why Leading Advertisers Choose Adriel

What our customers are saying:

FAQs

Take control of your marketing data today

Need a custom reporting or dashboard template?
We got you covered.