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Adriel brings in all the data I need to makeeffective decisions as a business owner.
Ingrid Carney | Founder & CEO, Ingrid & Isabel
It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.
A. Vahl | Founder and CEO, Vahl Ads
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts – you don’t have to check a ton of ad platform dashboards every morning. Simply log into Adriel and check it there.
Alex Eriksson | Founder and CEO, Anabolic Health
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Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.
Dax Hamman | Founder & CEO, Fireside Agency
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Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.
Vik Kumar | COO, Alice Camera
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Whatagraph starts from $249/month (as of January 2024) for 20 source credits and 5 users. If you'd like more source credits and user seats, it can go up to $500 or more per month.
Adriel starts from $299/month with custom pricing for marketing agencies. See this page for a full price list.
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Whatagraph is a cloud-based SaaS platform with the following functionalities:
But it has its limitations:
Here are the competitors of Whatagraph that address these limitations:
Adriel is a marketing intelligence platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Excel spreadsheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.
Adriel Features:
✅ 650+ easy data connectors
✅ Real-time, interactive dashboards
✅ Custom alerts
✅ Custom metrics and data blending
✅ Custom whitelabeled dashboards and reports
✅ Ad creative insights
✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)
Cost: From US$299 with custom scalable pricing options
AgencyAnalytics is an all-in-one business intelligence and reporting tool allowing you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.
AgencyAnalytics Features:
✅ 75+ data connectors
✅ Real-time dashboards
✅ Custom, whitelabeled reports
Cost: From $12/mo/campaign to $900+/mo
Google Data Studio serves as a centralized platform for data visualization and reporting. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.
Google Data Studio Features:
✅ 510+ data connectors
✅ Customizable dashboards
✅ Real-time collaboration
Cost: Free for basic use but advanced connectors may incur a fee.
Supermetrics is a specialized data pipeline and ETL (Extract, Transform, Load) tool designed to aggregate data from various marketing platforms and funnel it into a centralized data warehouse or analytics platform. Unlike reporting and visualization tools, its primary function is to automate the data collection and transformation process.
Supermetrics Features:
✅ 100+ data connectors
✅ Data transformation
✅ Reporting and whitelabeling
Cost: $39/data source or up to ~$2000/mo
TapClicks is a business intelligence tool that empowers organizations to make data-driven decisions by providing comprehensive analytics and reporting capabilities. It centralizes data from multiple marketing channels and platforms, offering a unified view of key performance indicators.
TapClicks Features:
✅ 200+ data connectors
✅ Real-time dashboards
✅ Custom alerts
✅ Custom, whitelabeled reports
Cost: From $499/mo to custom pricing
That said, Adriel is the best Whatagraph alternative.
It is a marketing platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace.
With Adriel, marketers can get more returns from their digital marketing campaigns by:
✅ Moving away from Excel spreadsheets
✅ Eliminating repetitive manual tasks
✅ Creating custom reports
The main differences between Whatagraph and the competitors listed above are:
User-Friendliness: Whatagraph is designed for seamless connection to marketing sources and offers user-friendly visuals, while competitors offer varying degrees of user experience.
Limited Integrations: Whatagraph has fewer real-time integrations compared to competitors like Adriel, which has 650+ data connectors, or Google Data Studio with 510+.
No Custom Alerts: Unlike competitors such as Adriel and TapClicks that offer custom alerts, Whatagraph lacks this feature.
No Growth Suggestions or Ad Creative Intelligence: Whatagraph does not offer suggestions for growth or ad creative intelligence, features that are available in platforms like Adriel.
Collaboration: Whatagraph allows for quick sharing of insights, similar to the real-time collaboration offered by Google Data Studio.
Cost: Whatagraph's pricing is not mentioned, but competitors range from $12/mo/campaign to custom pricing up to ~$2000/mo.
Focus on Visuals: Whatagraph emphasizes beautiful visuals and pre-made templates, whereas competitors like Supermetrics focus more on data pipeline and transformation.
No In-Platform Ad Editing: Unlike Adriel, which allows for editing multichannel campaigns directly from the platform, Whatagraph lacks this feature.
Whatagraph’s pricing plans start at $223/month, but you will need to sign a 12-month contract and pay for the year upfront.
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