Marketing agencies often face a significant obstacle in the form of the substantial time and effort required to manage the vast amount of data from diverse advertisers and campaigns. Coupled with the imperative to consistently generate reports from this data, the challenge looms large.
As Wepick Corporation expanded, the complexities of communicating with numerous advertisers, organizing advertising data across various channels, and maintaining comprehensive oversight grew into a bigger challenge every day. These repetitive and time-consuming tasks detracted from the pursuit of more strategic and creative endeavors.
Recognizing the pressing need for a solution that could streamline our marketing operations and liberate resources for strategic initiatives, the team decided to embark on a quest for efficiency.
"Reporting consumed an hour each morning, delaying meaningful work like strategy development and ad execution until 11 o'clock. In an eight-hour day, this meant dedicating a significant portion of our time to repetitive tasks."
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The adoption of Adriel's dashboard solution has led to significant efficiency improvements at Wepick Corporation.
Tasks related to reporting, which previously took hours every day for the team to complete, are now entirely automated. This shift has liberated substantial time for essential activities such as strategic planning, engaging meaningfully with advertisers, and conducting thorough market and competitor research.
Simultaneously, the team mentions Adriel has helped take their marketing reports to a new level. Thanks to intuitive drag-and-drop features, Wepick can now seamlessly report through visualizations, combo charts, creatives, and more. The result? Reports that dive deeper into ad performance and provide instant insights into strategy. This capability has helped the team build trust with their advertisers, and made it easier to craft agile strategies that perform.
"The reports generated by Adriel offer more than just ad performance metrics; they provide instant strategic insights, reinforcing our image as both a leading and proactive marketing agency."
The introduction of Adriel has marked a turning point for Wepick, propelling the team into a new chapter of efficiency and scalability. With the platform’s implementation, the once tedious tasks of manual reporting and analysis have been streamlined, empowering the team to make decisions based on accurate, actionable data.
This transformation has not only bolstered trust with their clients and driven revenue growth, but has also notably elevated satisfaction and productivity levels among the team members.
Lee says: “Adriel goes beyond being just a tool; it has become a key factor in supporting the growth and development of our marketing professionals.”
Time Producing Marketing Reports
Platforms Integrated to Adriel
Reporting Accuracy
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Account Portfolio Capacity
Spent on Reporting Tasks After Client Onboarding
New Ad Platforms Added to Vahl Ads’ Services
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Time Spent Manually Compiling Data
More Weekly Ad Optimization Insights
Budget Saved on Low Performing Campaigns
Overspent Each Campaign Cycle
Saved Weekly on Budget Checks
Automated Daily, Weekly, Monthly Reports
