Understand your ad performance across different segments – gender, age, and devices. Adjust your advertising strategy based on these insights and boost ROI.
A customer segmentation dashboard breaks down ad performance and important metrics like CPC, CTR, ad spend, and impressions by customer data – gender, age, and device. This helps marketers and marketing agency owners understand how their ad campaigns are doing across multiple sources and customer segments, in one place.
On Adriel’s customer segmentation template, you can not only track ad performance data in real-time but also get unique customer insights. Understand how different audiences respond to your ads and make smarter, more targeted marketing decisions.
Creating a customer segmentation dashboard is as easy as 1-2-3 with Adriel. Just connect your ad accounts from a drop-down menu and your dataset will start flowing onto the dashboard automatically. No coding or technical knowledge required.
Sign up for Adriel with your email after your demo.
You can then select a pricing plan that suits your needs.
Simply choose from a drop-down list to import dimensions and metrics from your client’s ad accounts, analytics tools, and mobile measurement partners.
Adriel supports integrations with up to 650+ data sources, including social media channels, ad platforms, analytics tools, and eCommerce platforms.
And if you don’t see an integration that we support natively, we can create custom integrations just for you.
Use our ready-made templates to instantly see all your KPIs in minutes.
Or, start from a blank page and choose your data visualization widgets and graph types.
Set up different views for each account manager or client in just a few clicks. Give different access permissions and collaborate with others on a live dashboard.
Automate your entire client reporting process. Determine your clients’ brand visuals, colors, and logos, and download fully customized reports as PDFs or CSVs. Or share links to the live dashboard with clients.
With Adriel’s customer segmentation dashboard template, you won’t have to worry about designing your own dashboards. We’ve already pre-filled all the values for you. Here’s how we structured it:
Analyze ad performance based on gender to understand the tone of your ads and who it resonates better with.
Show total performance by gender in a pivot table, while focusing on each metric in pie charts, bar charts, and scatter graphs.
Main metrics include:
・Impressions ・Ad spend ・Link clicks ・Click through rate ・Cost per click
Targeting specific age groups? Breaking down ad performance by age helps demonstrate which generation your ads are resonating with. Use this segment insight to adjust and improve your content and strategy.
Show total performance by age in a pivot table, while focusing on each metric in pie charts, bar charts, and scatter graphs.
Main metrics include:
・Impressions ・Ad spend ・Link clicks ・Click through rate ・Cost per click
Understanding how ads perform on different devices (like smartphones, tablets, and desktops) lets you tailor your ads to suit the device most used by your target audience, enhancing engagement.
Show total performance by device in a pivot table, while focusing on each metric in pie charts, bar charts, and scatter graphs.
Main metrics include:
・Impressions ・Ad spend ・Link clicks ・Click through rate ・Cost per click
When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:
Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.
Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a professional marketing reporting dashboard report for an expert brand image.
You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.
A customer segmentation dashboard is essential for any marketer or marketing agency running multichannel ad campaigns because:
We support 650+ data integrations with all your favorite marketing and advertising channels. You can find the full list here.
If you don’t see a native connection you’d like, just reach out to us and we’ll build one for you!