Get a comprehensive picture of how much you’re spending on all your advertising and marketing channels. Plan your marketing budget based on real-time data and ad spend trends.
An advertising cost analysis dashboard is an automated tool for tracking ad spend and ad performance on all your PPC campaigns. It shows you how much you’re spending on ads, breaks down spending by platform, and tracks the return on investment from these ads.
Instead of tracking spending on Excel spreadsheets and Google sheets, Adriel’s automated dashboard is a simple and more intuitive way to understand how your ad budget is spread across multiple channels.
Creating a cost dashboard is as easy as 1-2-3 with Adriel. Just connect to your ad accounts from a drop-down list and your cost data will automatically flow into the dashboard in minutes. No coding and technical knowledge required.
Sign up for Adriel with your email after your demo.
You can then select a pricing plan that suits your needs.
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners.
Adriel supports integrations with up to 650+ data sources, including ad platforms, social media channels, analytics tools, and eCommerce platforms like:
And if you don’t see an integration that we support natively, we can create custom integrations just for you.
Use our ready-made templates to instantly see all your KPIs in minutes.
Or, start from a blank page and choose your data visualization widgets and graph types.
If you’re a marketing agency, you want to be able to present different sets of information to different stakeholders.
Set up different views for each role or client on Adriel with different access restrictions in just a few clicks.
Need paid media reports to share with clients or the C-suite team?
Determine your brand visuals, colors, and client logos, and download reports as PDFs or CSVs or get live links in minutes.
A cost and marketing analytics dashboard breaks down spending on all your advertising and marketing campaigns on different marketing channels.
Here’s how we structured our cost analysis dashboard for three media channels: Meta, Google, YouTube, and LinkedIn:
Total ad spend is the total amount a company spends on various digital ad channels like Meta Ads, Google Ads, Facebook Ads, and others.
It helps track where the advertising budget is being used and measures the investment against the outcomes.
Ad spend by channel shows how much you’re spending on each advertising channel.
This helps you understand which channels are consuming the most resources and how they contribute to the overall advertising strategy.
Monthly cost analysis section breaks down cost and marketing metrics on all channels by month. This includes:
This is a bar graph that displays advertising spend over time on various channels, such as Google Search, Google Display, LinkedIn, Facebook, etc.
This graph helps you see how your ad spend fluctuates each month and compare the spending across different channels.
Similar to “monthly cost analysis”, this section breaks down cost and key metrics by day of the week.
This is also a bar graph that illustrates the fluctuations in ad spending for each day of the week, so you can analyze which days incur higher ad costs and make better budgeting decisions.
Ad spend by demographics takes a granular look at where advertising dollars go in terms of audience segments. It includes three pie charts that categorize ad spend by country, age, and gender.
This helps you see which audience segments you’re spending most on to reach with their ads.
This section uses three bar charts to display how advertising spending changes based on country, age, and gender.
These charts help you see which demographics your ads are reaching the most, so you can adjust your marketing strategy accordingly.
When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:
Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.
Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a professional marketing reporting dashboard report for an expert brand image.
You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.
.png)
A dedicated cost dashboard automates and streamlines ad spend analysis for marketing teams. Here are some benefits you can get out of it:
An effective business intelligence tool is both a strategic dashboard and an operational dashboard at the same time.
Top-level executives should be able to see a high-level view of marketing KPIs right off the bat, but also be able to drill down to granular data and uncover which channels or advertisements are successful in reaching business goals.
Having the option to invite different members of the executive team with different access rights and views would also help greatly. For instance, a CFO should have access to a particular set of performance metrics, while a CMO should have access to another.
In terms of user experience, a simple, clear, and easy-to-read user interface would lead to better analysis and informed discussions across the executive team.
But the work of dashboard software doesn’t end at visualization. You should be able to export this data into a PDF or a CSV report and share it with different stakeholders through unique links.
This is especially helpful if you’re a marketing agency that needs to report to your clients regularly so they can stay informed on the performance of your initiatives.
Check out this article for more dashboard examples!
Analyzing advertising costs effectively helps you optimize your marketing budget for better returns. Here’s a short guide on how to do it:
Breaking down your advertising costs can help you understand which aspects of your campaigns are working best and where there might be room for improvement.
Here’s how to approach this breakdown and why each is important:
This refers to how much money you are spending on different advertising platforms, such as Meta Ads, Google Ads, or LinkedIn.
Understanding this helps you identify which channels provide the best ROI. For example, you might find that Google Ads are driving more conversions compared to Meta Ads, prompting a reallocation of your budget.
Analyzing your spending based on days can reveal important trends about when your ads are most effective.
For instance, if your ads perform better on weekends, you might increase your budget on these days to maximize engagement and conversions.
This breakdown shows how much you are spending in different markets, such as the US, Germany, or Italy.
It’s crucial for targeting and optimizing your campaigns according to geographic performance. For example, if ad spend in Germany yields higher returns than in Italy, you might consider increasing your budget in Germany.
Segmenting your ad spend by age group allows you to see which demographics are most responsive to your ads.
This is important for tailoring your advertising messages and optimizing spend. For example, if you're selling video games, you might discover that the 18-24 age group engages more with your ads.
Understanding how different genders react to your ads can help you customize your campaigns to better target male or female audiences.
For example, if you sell beauty products and find that women are more likely to click on your ads than men, this could influence both the creative and budget allocation.
