Ad Creative and Material Dashboard Template

Get valuable insights about your ad creatives that you can’t get anywhere else. Analyze which ad materials, videos or images, work better for ROI.

Download and share ad creative performance reports with your clients or team.

Track your most important KPIs for all your ad campaigns in one place

Explore ready-made marketing reporting dashboard templates:
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eCommerce Dashboard Template
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Need a custom reporting or dashboard template?
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Have a report you’d like us to replicate, or need some extra assistance? Get in touch with us and we’ll build a template within 48 hours to help you evaluate Adriel for your business’ specific goals.
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What is an ad creative performance dashboard?

An ad creative performance dashboard shows you how different types of ad creatives, like videos and images, are performing across various channels such as Facebook Ads and Google Ads. It analyzes key metrics like conversions, link clicks, and lead generation to determine which creative types are most effective.

Adriel’s dashboard also compiles and displays all your ad creatives on different advertising campaigns in one place, making it easy to compare their performance and refine your advertising strategy. Find out exactly which color, emoji, or keywords make successful ads and gain insights for growth.

How do I create an ad creative performance dashboard?

Getting creative insights on Adriel is as easy as 1-2-3. Just connect your paid advertising accounts or social media platforms from a drop-down menu and your data will start flowing onto the dashboard automatically. No coding or technical knowledge required.

Create an account

Sign up for Adriel with your email after your demo.


You can then select a pricing plan that suits your needs.

Connect your accounts

Simply choose from a drop-down list to import dimensions and metrics from your client’s ad accounts, analytics tools, and mobile measurement partners.

Adriel supports integrations with up to 650+ data sources, including social media channels, ad platforms, analytics tools, and eCommerce platforms.

And if you don’t see an integration that we support natively, we can create custom integrations just for you.

Visualize your data

Use our ready-made templates to instantly see all your KPIs in minutes.
Or, start from a blank page and choose your data visualization widgets and graph types.

Create different views for different stakeholders

Set up different views for each account manager or client in just a few clicks. Give different access permissions and collaborate with others on a live dashboard.

Download and share white-labeled reports

Automate your entire client reporting process. Determine your clients’ brand visuals, colors, and logos, and download fully customized reports as PDFs or CSVs. Or share links to the live dashboard with clients.

How do I analyze creative performance?

On Adriel, you can analyze creative performance based on ad spend, click efficacy, and per advertising channel.

Ad spend analysis

Start with an analysis of how much of your advertising budget is spent on each creative type and campaign objective.

Have two different pie charts - one for ad spend by creative type and another for ad spend by campaign objective.

Ad creative type:

  • Video ads
  • Image ads

Campaign objective:

  • Link click
  • Impressions
  • Reach
  • Video views
  • Brand search
  • Engagement
  • Lead generation
  • Conversions

Click Efficacy analysis

Next, examine various elements of your ad creatives, such as the imagery, messaging, and call-to-action, to determine what drives the audience to click.

Click efficacy analysis is a method used to evaluate how effectively your ad creatives lead to clicks, a key step towards conversion rates.

Metrics to analyze include:

  • Click through rates
  • Cost per click

Ad creative performances by channel

Now, it’s time to deep dive into all the ad creatives you’ve launched on all your ad channels, such as YouTube, LinkedIn, Google, Meta, and more.

In this section, you can get valuable insights like how eye catching visuals garnered higher engagement, or attention grabbing titles led to more link clicks.

How users are discovering you on Google
How long they are reading your content
How they’re interacting with pages on your website
How many times they visited you before converting
Here are the common site-centric data that marketers track:
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How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.
At the top, include:
  • Your brand / client’s visuals (name, logo, taglines)
  • Data stories
  • An overview of business metrics or compared with a specific time period
The middle section should analyze these KPIs in more detail:
  • Performance trends visualized in different types of graphs
  • Relationships between one KPI and another
  • Causes and effects
Finally, drill down to granular data:
  • Marketing mix
  • Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
  • Ad creative insights (e.g. ad copy, photos, videos)
  • Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!
J.Townley, Founder of Paparico
Marketing Agency
+140%
ROI
100%
Satisfied Clients
30h
Hours saved per week
Clicks Overview
Impressions
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.

On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

How do I report Meta Ads? What metrics do I show?

When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:

Overview
An overview of key metrics on your Facebook and Instagram accounts.
Facebook
  • Followers
  • Fans
  • Impressions
  • Engagements
  • Reach
  • Profile views
Link Clicks
  • Followers
  • Engagements
  • Impressions
  • Profile views
Charts
A closer look at performance trends. Compare different metrics over a specific time period.
Facebook
  • Facebook Impressions/Profile views
Link Clicks
  • Instagram Impressions/Profile views
Posts
A deep dive of all your Instagram and Facebook posts.
Facebook
  • Facebook posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Link Clicks
  • Instagram posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Other metrics you can visualize:
  • Click-through rate (CTR): the ratio of impressions to clicks
  • Cost-per-click (CPC): the price you pay for each click on your Facebook ar Instagram ads
  • Cost-per-mille (CPM): the price you pay for every 1000 impressions
  • Conversion rates: the ratio of ad impressions or clicks that led to purchases or any other
    campaign goal
  • Cost-per-acquisition (CPA): the total cost of landing a new customer through Instagram or
    Facebook Ads

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:
  • Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
  • E-commerce social platforms: e.g. Pinterest, Reddit
  • Programmatic platforms: e.g. Walmart Connect, The Trade Desk
  • Analytics tools: e.g. Google Analytics
  • Mobile analytics tools: e.g. AppsFlyer, Adjust
  • …and other sales and CRM tools
Check out our integration library to find out which platforms you can integrate to Adriel.
Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:
The number of integrations
Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.
Ease of use
It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.
Real-time data
In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.
Visualize ad creative data
Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.
Alert system
Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.
White label reports
When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.
1
Create an account
Book a Demo to get started. After your demo, we'll send you a link to sign up to Adriel for 14 days free. We'll also help you choose a pricing plan that suits your needs.
2
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.
3
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One Marketing Reporting Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Marketing Reporting Dashboard

Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

White-Labeling & Customization
In Our Marketing Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a professional marketing reporting dashboard report for an expert brand image.

Create an Insightful
Ad Creative and Material Dashboard
Using Our Pre-made Templates

You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

Other Dashboard Examples

PPC Dashboard Template
Have pay-per-click campaigns on different channels? A PPC dashboard aggregates and displays all your key insights in one place so you can optimize for higher ROAS.
Paid Social Media Dashboard Template
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.
Manager Dashboard Template
Keep on top of all the critical information the management needs to know in order to make decisions with our ready-to-go manager dashboards.

Why Leading Advertisers Choose Adriel

Eliminate manual reporting
Spend more time acting for impact and less time on repetitive tasks
Foolproof your data
Say goodbye to data translation risks with automated data transfers and harmonization
Get real-time alerts
Automatically track KPIs and insure all your campaigns against unforeseeable errors
Drive better performance
Access a full suite of creative intelligence tools designed to help you maximize performance
White label your work
Generate beautifully branded reports your clients will love in minutes
Offer better services
Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Revenue
+170%
Management Cost
-20%
Hours saved per week
45h
I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.
J.Riley, CEO of Edge
Digital Agency
ROI
+140%
Satisfied Clients
100%
Hours saved per week
30h
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones, Founder of Paparico
Marketing Agency

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.
Why do I need to analyze ad creatives?

If you’re a marketing agency or ad specialist, analyzing your ad creatives is a data driven approach to a successful ad campaign. Here's why it's so important:

  1. Tailored Strategies: By evaluating different elements of your ads, like images, videos, and copy, you can discover what truly resonates with your target audience. This insight enables you to create more effective, customized strategies for your clients or brand.
  2. Improved Campaign Performance: Analysis helps in identifying which creatives are driving clicks and conversions. Knowing this lets you optimize ongoing campaigns for better performance, ensuring higher client satisfaction.
  3. Competitive Advantage: In a crowded market, the ability to consistently deliver high-performing ad creatives sets you apart. It shows your clients that you have the expertise to not just create ads, but also to refine them for maximum impact.
  4. Data-Driven Decisions: With concrete data from creative analysis, you make informed decisions rather than relying on guesswork. This approach not only boosts the success rate of your campaigns but also demonstrates your commitment to results-driven strategies to your clients.

In short, analyzing ad creatives is not just about improving a single campaign; it's about elevating your agency's entire approach to advertising, ensuring you stay ahead in the dynamic and competitive field of digital marketing.

Which ad channels can I pull data from on Adriel?

We support 650+ data integrations with all your favorite marketing and advertising channels. You can find the full list here.

If you don’t see a native connection you’d like, just reach out to us and we’ll build one for you!

How would you put together a dashboard for ad campaign performance?

Very simple! Just book a demo with us and we’ll help you set up your ad campaign dashboard.

The process typically looks like this:

  1. Connect to ad accounts (we support 650+ data integrations)
  2. Design the dashboard to visualize your key metrics and KPIs from different channels
  3. Set up custom metrics and dimensions to improve the accuracy of your data

And voila! You’ve got a super easy to use and accurate ad campaign dashboard that shows all your KPIs at a glance.

Adriel’s dashboard also tracks your KPIs in real-time and sends you alerts when they trend up or down. 

You can set and adjust the parameters for alerts (e.g. “when ad spend exceeds $30/day) and the frequency of alerts. This way, you’ll never miss an important event.

What type of charts and graphs should I use for my ad creative dashboard?

In our ad material performance template, we used these visualization types:

Pie Chart

Pie charts are ideal for visualizing the distribution of ad spend among different ad creative types or campaign objectives. 

It provides a clear, proportional representation of how much budget is allocated to each category.

Pivot Tables

Pivot tables are perfect for analyzing key metrics such as ad spend, impressions, link clicks, etc., by slicing and dicing data per channel or campaign. Pivot tables allow for in-depth exploration and comparison of performance across various dimensions.

Bar Charts

These are excellent for comparing values across different categories or groups. 

In an ad creative dashboard, bar charts can be used to understand the performance of different ad creatives or campaigns in terms of metrics like impressions, clicks, or conversions.

Line Graphs

These are ideal for visualizing trends over time. In an ad creative dashboard, line graphs can help track the trend of ad spend or other key metrics over a specific period, providing insights into performance fluctuations and long-term patterns.

Ad Creative Cards (Unique to Adriel)

These cards offer detailed insights into each ad, including the creative or video used, key metrics, and the channel where it's published. 

They provide a comprehensive overview of individual ad performance, allowing for quick analysis and optimization.

Take control of your marketing data today

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