Ditch Excel spreadsheets. Track and analyze your clients marketing data from all channels on one dashboard.
Get real-time alerts when key metrics trend up or down. Create reports and dashboards in your client’s logo, colors, and visuals. Make data driven decisions.
An agency marketing report is a data visualization tool for aggregating and tracking key metrics on various advertising and marketing campaigns. Similar to agency dashboards, this report template provides agencies with a clear, concise overview of their clients marketing performance.
Adriel’s custom marketing dashboards make it easy to track performance, compare results across channels, and identify trends, enabling data-driven decisions for marketing teams. It’s an invaluable asset for understanding how your agency’s marketing efforts contributed to brand awareness, engagement, and conversions.
It’s easy to create marketing reports on Adriel. Just connect your paid advertising accounts or social media platforms from a drop-down menu and your data will start flowing onto the dashboard automatically. No coding or technical knowledge required.
Sign up for Adriel with your email after your demo.
You can then select a pricing plan that suits your needs.
Simply choose from a drop-down list to import dimensions and metrics from your client’s ad accounts, analytics tools, and mobile measurement partners.
Adriel supports integrations with up to 650+ data sources, including social media channels, ad platforms, analytics tools, and eCommerce platforms.
And if you don’t see an integration that we support natively, we can create custom integrations just for you.
Use our ready-made templates to instantly see all your KPIs in minutes.
Or, start from a blank page and choose your data visualization widgets and graph types.
Set up different views for each account manager or client in just a few clicks. Give different access permissions and collaborate with others on a live dashboard.
Automate your entire client reporting process. Determine your clients’ brand visuals, colors, and logos, and download fully customized reports as PDFs or CSVs. Or share links to the live dashboard with clients.
Based on thousands of marketing reports we’ve seen of our marketing agency clients, a well crafted marketing report have these elements:
On the first page of your marketing report, start with a recap of major campaigns or actions your marketing team executed.
This includes detailing the strategies implemented, the rationale behind them, and the results achieved.
You can also use this section to write data stories: a concise recap of marketing results for the month.
Next, include a big picture of previously-agreed upon key performance indicators such as website visits, conversions, e-commerce sales, or new leads.
Identify if key marketing metrics are on track, and clarify reasons for any performance fluctuations like site URL changes or significant events.
For clients that want to dive deeper into specific channel performance, this section is beneficial.
Outline a snapshot of performance and strategies on different marketing channels that you worked on. This depends on what kind of services you provide but typically includes social media, PPC, and email marketing channels.
Include a section where your clients can see where their money is going and how it's performing over time, making it easier for them to plan their marketing strategy for the next months.
It’s also important to provide explanations for any fluctuations in performance so clients can make informed decisions.
Have ad creatives on different channels? Dig deeper into each in this section.
The ability to see ad creatives directly within your performance reports make exploring data so much more intuitive so your clients know exactly what works best on their PPC campaigns.
When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:
Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.
Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a professional marketing reporting dashboard report for an expert brand image.
You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.
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We asked 6 marketers this question, and here are the 11 sections they recommend:
🔚 Recommendations and closing thoughts
End your report with a section dedicated to recommendations, action items for the next month, and other important notes.
For a full breakdown (and screenshots) of each section, please check out this article: 11 Components of a Monthly Marketing Report
The metrics will vary based on the type of service your agency offers and the marketing campaigns your clients are running.
But here are different metrics that you can track for each channel to create a great report:
Social media marketing:
Email marketing:
Paid channels for advertising:
Content marketing, technical SEO, and organic search:
We support 650+ integrations with all your favorite marketing channels for a comprehensive view of campaign performance. Here are some of them:
Explore all integrations here.
And if you don’t see an integration you’d like, just reach out to us and we’ll build one for you.
