Shopify Dashboard Templates and Examples

Have a Shopify store? Track your Shopify data in real-time on an intuitive dashboard.

Save time and get actionable insights on y​​our sales, orders, and customers of your eCommerce business in one place.

Track your most important KPIs for all your ad campaigns in one place

Explore ready-made marketing reporting dashboard templates:
Performance Dashboard Template
Optimize for better financial performance on your PPC campaigns with a powerful dashboard tool. Find out which ad campaigns are working and which are underperforming and allocate budget accordingly.
Connectors used:
KPI Dashboard Template
Need an all-in-one tool to track all your important KPIs in real-time? A marketing dashboard visualizes both high-level KPIs and granular data. Find out how it works with ready-made templates.
Connectors used:
eCommerce Dashboard Template
If you are an eCommerce retailer running ad campaigns, you need an automated dashboard to monitor sales performance. Connect easily to our eCommerce dashboard for key revenue and conversion metrics.
Connectors used:

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Have a report you’d like us to replicate, or need some extra assistance? Get in touch with us and we’ll build a template within 48 hours to help you evaluate Adriel for your business’ specific goals.
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What is a Shopify dashboard template?

A Shopify dashboard is a powerful tool that allows you to effortlessly monitor and analyze your store performance. It provides valuable insights into your total sales, revenue, and customer metrics, giving you a clear overview of how your online store is performing at all times.

But that’s not all. If you’re running ad campaigns on your eCommerce business across various platforms, you can compile, monitor, and analyze all your ads in one place on Adriel. Compare campaign performance, get insights on your ad creatives, turn ads on/off, and reallocate budget right on Adriel’s Shopify dashboard.

How do you create a Shopify dashboard?

Creating a dashboard is as easy as 1-2-3 with Adriel. You just need to choose your data source from a drop-down list and start using our ready-made templates or design your own dashboard with our drag-and-drop widgets. Absolutely no coding required.

Create an account

Book a Demo to get started. After your demo, we'll send you a link to sign up for a guided trial. We'll also help you choose a pricing plan that suits your needs.

Connect your Shopify account and other ad accounts.

Simply choose from a drop-down list to import dimensions and metrics from your Shopify store, ad accounts, and other eCommerce platforms like Amazon Marketplace.

From LinkedIn to Google Analytics, Adriel supports integrations with over 650 data sources. Get the full list here.

If you don’t see an integration that we support natively, just let us know and we can build one for you.

Visualize your data

Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

Create different views for different stakeholders

Set up different views for each role or client on Adriel with different access restrictions in just a few clicks.

Download and share white-labeled reports

Need Shopify reports to share with clients or the C-suite team? Set your brand visuals, colors, and client logos, and download reports as PDFs or CSVs or get live links in minutes.

How do I monitor my Shopify store?

You can easily monitor the health of your Shopify store on a dashboard that brings all your data in one place. Here are some key metrics you should track on your Shopify sales dashboard to do so:

How users are discovering you on Google
How long they are reading your content
How they’re interacting with pages on your website
How many times they visited you before converting
Here are the common site-centric data that marketers track:
Order Count
Order Count

The Order Count metric on your Shopify dashboard represents the total number of orders received in a given period.

Monitoring this helps in understanding sales frequency and customer purchasing behavior over time.

Order Gross Sales
Order Gross Sales

Order Gross Sales indicate the total revenue generated before any deductions like discounts or returns.

This metric is crucial for assessing overall sales performance and initial customer response to your products.

Order Total Sales
Order Total Sales

Order Total Sales combines all sales channels to present a comprehensive view of total revenue.

Tracking this helps in understanding the overall success of your sales strategies across different platforms.

Order Net Sales
Order Net Sales

Order Net Sales reflect the revenue after subtracting returns, discounts, and allowances.

It offers a more accurate picture of the actual sales income, essential for financial planning and analysis.

Product Order Quantity
Product Order Quantity

Product Order Quantity measures the total number of units sold for each product.

This metric is key for inventory management and identifying which products are most popular with your customers.

Product Order Price Amount
Product Order Price Amount

This is the total gross sales generated by each individual product sold within a specified timeframe.

Tracking this metric is essential to understand which products generate the highest sales.

How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.
At the top, include:
  • Your brand / client’s visuals (name, logo, taglines)
  • Data stories
  • An overview of business metrics or compared with a specific time period
The middle section should analyze these KPIs in more detail:
  • Performance trends visualized in different types of graphs
  • Relationships between one KPI and another
  • Causes and effects
Finally, drill down to granular data:
  • Marketing mix
  • Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
  • Ad creative insights (e.g. ad copy, photos, videos)
  • Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!
J.Townley, Founder of Paparico
Marketing Agency
+140%
ROI
100%
Satisfied Clients
30h
Hours saved per week
Clicks Overview
Impressions
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.

On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

How do I report Meta Ads? What metrics do I show?

When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:

Overview
An overview of key metrics on your Facebook and Instagram accounts.
Facebook
  • Followers
  • Fans
  • Impressions
  • Engagements
  • Reach
  • Profile views
Link Clicks
  • Followers
  • Engagements
  • Impressions
  • Profile views
Charts
A closer look at performance trends. Compare different metrics over a specific time period.
Facebook
  • Facebook Impressions/Profile views
Link Clicks
  • Instagram Impressions/Profile views
Posts
A deep dive of all your Instagram and Facebook posts.
Facebook
  • Facebook posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Link Clicks
  • Instagram posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Other metrics you can visualize:
  • Click-through rate (CTR): the ratio of impressions to clicks
  • Cost-per-click (CPC): the price you pay for each click on your Facebook ar Instagram ads
  • Cost-per-mille (CPM): the price you pay for every 1000 impressions
  • Conversion rates: the ratio of ad impressions or clicks that led to purchases or any other
    campaign goal
  • Cost-per-acquisition (CPA): the total cost of landing a new customer through Instagram or
    Facebook Ads

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:
  • Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
  • E-commerce social platforms: e.g. Pinterest, Reddit
  • Programmatic platforms: e.g. Walmart Connect, The Trade Desk
  • Analytics tools: e.g. Google Analytics
  • Mobile analytics tools: e.g. AppsFlyer, Adjust
  • …and other sales and CRM tools
Check out our integration library to find out which platforms you can integrate to Adriel.
Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:
The number of integrations
Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.
Ease of use
It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.
Real-time data
In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.
Visualize ad creative data
Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.
Alert system
Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.
White label reports
When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.
1
Create an account
Book a Demo to get started. After your demo, we'll send you a link to sign up to Adriel for 14 days free. We'll also help you choose a pricing plan that suits your needs.
2
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.
3
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One Marketing Reporting Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign
Results in a Single Marketing
Reporting Dashboard

Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

White-Labeling & Customization
In Our Marketing Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a professional marketing reporting dashboard report for an expert brand image.

Create an Insightful Marketing Reporting Dashboard Using Our
Pre-made Templates

You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

Other Dashboard Examples

PPC Dashboard Template
Have pay-per-click campaigns on different channels? A PPC dashboard aggregates and displays all your key insights in one place so you can optimize for higher ROAS.
Paid Social Media Dashboard Template
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.
Manager Dashboard Template
Keep on top of all the critical information the management needs to know in order to make decisions with our ready-to-go manager dashboards.

Why Leading Advertisers Choose Adriel

Eliminate manual reporting
Spend more time acting for impact and less time on repetitive tasks
Foolproof your data
Say goodbye to data translation risks with automated data transfers and harmonization
Get real-time alerts
Automatically track KPIs and insure all your campaigns against unforeseeable errors
Drive better performance
Access a full suite of creative intelligence tools designed to help you maximize performance
White label your work
Generate beautifully branded reports your clients will love in minutes
Offer better services
Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Revenue
+170%
Management Cost
-20%
Hours saved per week
45h
I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.
J.Riley, CEO of Edge
Digital Agency
ROI
+140%
Satisfied Clients
100%
Hours saved per week
30h
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones, Founder of Paparico
Marketing Agency

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.
Can I create a dashboard with Shopify?

Yes, you can. Shopify offers robust reporting and analytics features that allow you to track and monitor key performance metrics. Through the Shopify admin interface, you can access various built-in reports that provide information on sales, revenue, orders, customer behavior, and more.

These reports can be customized and filtered to focus on specific time periods, products, or customer segments, providing you with a comprehensive view of your business's performance.

However, Shopify reports are limited to just the platform itself. If you want a more comprehensive overview of all your eCommerce ad campaigns, sales, and ROAS, you need a marketing automation dashboard like Adriel which will aggregate all your data in one place and show you key insights.

What should be included in a Shopify dashboard?

Creating a comprehensive Shopify dashboard helps you effectively monitor and enhance your store's performance. 

Here’s how we structured ours in the template:

Section 1: Overview

  • Goal Widget: Track your store’s performance against targets such as total sales or order count. This helps you stay on track with your business goals.
  • Notepad Widget: Note down performance summaries, completed tasks, and any significant changes. This keeps all key observations in one accessible place.

Section 2: Store Overall Performance

  • KPI Overview: Visualize 3 to 5 key performance indicators with trends over time to quickly grasp the health of your business.
  • Single Metric Widgets: Display metrics like product order quantity and amount to monitor product performance.
  • Pivot Table for Top Selling Products: Shows top selling products by customer type, helping you identify your most popular items.
  • Pivot Table for Daily Sales: Breaks down your daily Shopify sales, offering insights into daily performance trends.

Section 3: Order Analysis

  • Pie Charts: Break down total sales by country, customer type, and order status, giving you a detailed view of your sales distribution.
  • Line Graph for Sales Analysis: Shows gross sales versus net discounts and returns, allowing you to assess the profitability of your sales.
  • Pivot Table for Orders: Lists all orders to help you analyze individual transaction details.

Section 4: Product Analysis

  • Line Graph for Product Trends: Tracks sales trends for active products, helping you understand which products are gaining or losing popularity.
  • Pie Charts for Product Sales: Display sales and quantity sold by active product, plus compare sales versus quantities sold, providing a detailed look at product performance.
  • Pivot Table for Product Details: Offers detailed information on active products, useful for inventory management and pricing strategies.
What questions does a Shopify dashboard answer?

A Shopify dashboard can provide a wealth of information across various key aspects of your online store. 

Here are some questions that a Shopify dashboard can help answer:

Product

  1. Which products are best sellers?
  2. What are the sales trends for specific products over time?
  3. How do seasonal factors affect product sales?
  4. Which products have the highest return rates?
  5. What is the average profit margin per product?
  6. How does product pricing correlate with sales volume?
  7. Are there any products that are frequently bought together?

Orders

  1. What is the average order value?
  2. How many orders are processed each day/week/month?
  3. What percentage of orders are returned?
  4. What are the common reasons for order cancellations?
  5. Which payment methods are most commonly used?
  6. How many repeat customers do you have?
  7. What is the order fulfillment rate?
  8. How does the time of day affect order volume?

Total Sales

  1. What is the total revenue for a specific time period?
  2. How have sales trends changed over the past months or years?
  3. What percentage of total sales is attributed to new vs returning customers?
  4. What are the peak sales periods?
  5. What is the average discount impact on total sales?
  6. What is the conversion rate from visitor to customer?
  7. How do external factors like holidays affect sales?

Customers

  1. Who are your top customers by total spend?
  2. What demographic segments are most valuable?
  3. What is the customer retention rate?
  4. How often do customers repeat purchases?
  5. What is the average customer lifetime value?
  6. What are the customer satisfaction levels?
  7. How do customer behaviors differ across devices?

Inventory

  1. What is the current stock level for each product?
  2. Which products are frequently out of stock?
  3. What is the turnover rate for key inventory items?
  4. How long does it take to replenish stock for popular products?
  5. What are the carrying costs of inventory?
  6. What percentage of inventory is dead stock?
  7. Are there any issues with supply chain delays affecting inventory?
  8. How effectively is the inventory space being utilized?

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