Naver Search Ads Dashboard Template

Monitor how your Naver Search Ads campaigns are performing in real-time. Find out which campaigns, keywords, and ads are driving the most conversions with our pre-built Naver Ads Dashboard.

Track your most important KPIs for all your ad campaigns in one place

Explore ready-made marketing reporting dashboard templates:
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KPI Dashboard Template
Need an all-in-one tool to track all your important KPIs in real-time? A marketing dashboard visualizes both high-level KPIs and granular data. Find out how it works with ready-made templates.
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eCommerce Dashboard Template
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Have a report you’d like us to replicate, or need some extra assistance? Get in touch with us and we’ll build a template within 48 hours to help you evaluate Adriel for your business’ specific goals.
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How can I optimize my Naver Search Ads campaign for better performance?

You can use Adriel’s Naver Search Ads dashboard to optimize your campaigns for better performance. Adriel aggregates data from all your Naver Search Ads and other digital marketing campaigns and visualizes key metrics on one dashboard. Get notified when KPIs trend up or down in real-time and edit your campaigns right from the dashboard.

With Adriel, you can refine your keywords, adjust your bidding strategies and keyword research, and tweak your ad content based on comprehensive performance data, ensuring that your Naver Search Ads yield the best possible results for your business.

How do I create a Naver Search Ads dashboard?

Creating a Naver Search Ads dashboard is as easy as 1-2-3 with Adriel. You just need to choose your Naver Ads account as data-source from a drop-down list and start using our ready-made templates or customize your own with interactive widgets and graphs. No coding and technical knowledge required.

Create an account

Book a Demo to get started. After your demo, we'll send you a link to sign up for a guided trial. We'll also help you choose a pricing plan that suits your needs.

Connect your accounts

Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners.

Adriel supports integrations with up to 650+ data sources, including major digital marketing channels like:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Kakao Search Ads
  • Kakao Moment

And if you don’t see an integration that we support natively, we can create custom integrations just for you.

Visualize your data

Use our ready-made templates to instantly see all your KPIs in minutes.
Or, start from a blank page and choose your data visualization widgets and graph types.

Create different views for different stakeholders

Whether you are working at a marketing agency or a brand, set up different views for each role or client on Adriel with different access restrictions in just a few clicks.

Download and share white-labeled reports

Need paid media reports to share with clients or the C-suite team? Determine your brand visuals, colors, and client logos, and download reports as PDFs or CSVs or get live links in minutes.

What does a Naver Search Ads dashboard show?

A Naver Search Ads dashboard highlights key online advertising metrics to help you understand how your search ads are performing.

Here are some of the main metrics on a Naver Search Ads dashboard:

How users are discovering you on Google
How long they are reading your content
How they’re interacting with pages on your website
How many times they visited you before converting
Here are the common site-centric data that marketers track:
Impressions
Impressions

Impressions are the number of times your Naver Search Ads are displayed to users, indicating the reach of your campaign.

Tracking impressions helps you gauge brand visibility and the potential audience your ads are attracting.

Revenue
Revenue

Revenue tracks the total earnings generated from your Naver Search Ads, directly reflecting the financial impact of your advertising efforts.

Analyzing this metric helps assess the profitability and return of your ad spend.

Click-through rate (CTR)
Click-through rate (CTR)

CTR is the percentage of impressions that result in a click, serving as a key indicator of your ad's relevance and appeal to the audience.


A higher CTR suggests that your ad content is resonating well with viewers, prompting them to learn more.

Link clicks
Link clicks

Link clicks measure the number of times users have clicked on your ads, directing them to your designated landing page or website.

This metric is crucial for understanding how engaging and compelling your ad content is to your target audience.

Conversions
Conversions

Conversions track the number of times users take the desired action after clicking on your ads, such as making a purchase or filling out a form.

This metric is essential for understanding the effectiveness of your ads in driving specific customer actions.

Cost-per-click (CPC)
Cost-per-click (CPC)

CPC calculates the average cost you pay for each click on your ads, a critical metric for budget management and bidding strategy effectiveness.

Monitoring CPC helps in optimizing ad spend while maintaining or improving ad performance.

Conversion rates
Conversion rates

The Conversion Rate is the percentage of clicks that lead to conversions, offering a clear view of how effectively your ads are driving the intended actions.

Optimizing for a higher conversion rate involves refining ad targeting, ad copy, and landing page experiences.

Ad spend
Ad spend

Ad Spend is the total amount of money invested in your Naver Search Ads campaign over a specific period.

Keeping a close eye on ad spend ensures that your advertising budget is being utilized effectively towards achieving your campaign goals.

Cost-per-mile (CPM)
Cost-per-mile (CPM)

CPM represents the cost of a thousand impressions, offering insight into the expense of ad exposure and brand reach.

This metric is particularly useful for campaigns focused on brand awareness and visibility.

Return on ad spend
Return on ad spend

ROAS measures the return generated for every unit of currency spent on your ads, providing a direct insight into the overall effectiveness and profitability of your campaign.

A high ROAS indicates a successful campaign that yields substantial returns compared to the investment.

How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.
At the top, include:
  • Your brand / client’s visuals (name, logo, taglines)
  • Data stories
  • An overview of business metrics or compared with a specific time period
The middle section should analyze these KPIs in more detail:
  • Performance trends visualized in different types of graphs
  • Relationships between one KPI and another
  • Causes and effects
Finally, drill down to granular data:
  • Marketing mix
  • Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
  • Ad creative insights (e.g. ad copy, photos, videos)
  • Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!
J.Townley, Founder of Paparico
Marketing Agency
+140%
ROI
100%
Satisfied Clients
30h
Hours saved per week
Clicks Overview
Impressions
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.

On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

How do I report Meta Ads? What metrics do I show?

When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:

Overview
An overview of key metrics on your Facebook and Instagram accounts.
Facebook
  • Followers
  • Fans
  • Impressions
  • Engagements
  • Reach
  • Profile views
Link Clicks
  • Followers
  • Engagements
  • Impressions
  • Profile views
Charts
A closer look at performance trends. Compare different metrics over a specific time period.
Facebook
  • Facebook Impressions/Profile views
Link Clicks
  • Instagram Impressions/Profile views
Posts
A deep dive of all your Instagram and Facebook posts.
Facebook
  • Facebook posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Link Clicks
  • Instagram posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Other metrics you can visualize:
  • Click-through rate (CTR): the ratio of impressions to clicks
  • Cost-per-click (CPC): the price you pay for each click on your Facebook ar Instagram ads
  • Cost-per-mille (CPM): the price you pay for every 1000 impressions
  • Conversion rates: the ratio of ad impressions or clicks that led to purchases or any other
    campaign goal
  • Cost-per-acquisition (CPA): the total cost of landing a new customer through Instagram or
    Facebook Ads

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:
  • Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
  • E-commerce social platforms: e.g. Pinterest, Reddit
  • Programmatic platforms: e.g. Walmart Connect, The Trade Desk
  • Analytics tools: e.g. Google Analytics
  • Mobile analytics tools: e.g. AppsFlyer, Adjust
  • …and other sales and CRM tools
Check out our integration library to find out which platforms you can integrate to Adriel.
Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:
The number of integrations
Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.
Ease of use
It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.
Real-time data
In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.
Visualize ad creative data
Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.
Alert system
Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.
White label reports
When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.
1
Create an account
Book a Demo to get started. After your demo, we'll send you a link to sign up to Adriel for 14 days free. We'll also help you choose a pricing plan that suits your needs.
2
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.
3
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One Marketing Reporting Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign
Results in a Single Marketing
Reporting Dashboard

Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

White-Labeling & Customization
In Our Marketing Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or executives with a professional marketing reporting dashboard report for an expert brand image.

Create an Insightful Marketing Reporting Dashboard Using Our
Pre-made Templates

You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

Other Dashboard Examples

PPC Dashboard Template
Have pay-per-click campaigns on different channels? A PPC dashboard aggregates and displays all your key insights in one place so you can optimize for higher ROAS.
Paid Social Media Dashboard Template
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.
Manager Dashboard Template
Keep on top of all the critical information the management needs to know in order to make decisions with our ready-to-go manager dashboards.

Why Leading Advertisers Choose Adriel

Eliminate manual reporting
Spend more time acting for impact and less time on repetitive tasks
Foolproof your data
Say goodbye to data translation risks with automated data transfers and harmonization
Get real-time alerts
Automatically track KPIs and insure all your campaigns against unforeseeable errors
Drive better performance
Access a full suite of creative intelligence tools designed to help you maximize performance
White label your work
Generate beautifully branded reports your clients will love in minutes
Offer better services
Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Revenue
+170%
Management Cost
-20%
Hours saved per week
45h
I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.
J.Riley, CEO of Edge
Digital Agency
ROI
+140%
Satisfied Clients
100%
Hours saved per week
30h
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones, Founder of Paparico
Marketing Agency

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.
What is Naver Ads?

Naver Advertising is a comprehensive digital ad platform offered by Naver, the leading search engine with the biggest market share in South Korea. It provides businesses with a range of advertising options, including search ads, display ads, and content placement, tailored to the unique South Korean market. 


Naver Ads allows advertisers to effectively target their audience through keyword-based search campaigns (similar to PPC campaigns), visually engaging display ads, and strategic content integration on Naver's widely-used services like Naver Blog and Naver Cafe. This platform is essential for businesses looking to tap into the South Korean market, offering precise targeting, extensive reach, and the opportunity to engage with a diverse and tech-savvy audience.

How does Naver Search Ads work?

Naver Brand Search Ads work through a systematic process that enables businesses to target and reach their desired audience effectively. Here’s a brief rundown of how they operate:

  1. Keyword Targeting: Advertisers select relevant keywords that potential customers are likely to use when searching for their products or services.
  2. Bid Strategy: Businesses set bids for their chosen keywords, determining how much they are willing to pay for each click.
  3. Ad Creation: Advertisers create compelling ad copy and design that will appear in search results when their targeted keywords are queried.
  4. Ad Placement: Ads are placed in Naver’s search engine results pages (SERPs), with positioning influenced by bid amount and ad relevance.
  5. PPC Paid Search Model: Advertisers pay a fee each time a user clicks on their ad, aligning costs directly with engagement.
  6. Budget Control: Businesses can set a daily or total budget for their campaigns to control spending.
  7. Targeting Options: Naver provides various targeting options, including geographical location, time of day, and device type.
  8. Performance Tracking: Naver offers tools and analytics for tracking ad performance, including metrics like impressions, clicks, and conversion rates.
  9. Optimization: Based on performance data, advertisers can continuously refine their campaigns, adjusting keywords, bids, and ad content for improved results.
  10. Integration with Naver Services: Ads can also be integrated with other Naver services like Naver Blog and Naver Cafe for extended reach.

This structure ensures that Naver Search Ads are both efficient and effective, allowing for precise targeting, measurable outcomes, and continuous optimization to meet the advertisers' goals.

Who is Naver Marketing for?

Naver Marketing is ideal for businesses targeting the South Korean market and Korean users. These include:

  • E-Commerce Businesses: For driving online sales through targeted product ads.
  • Local Businesses: Restaurants, shops, and services aiming to reach nearby customers.
  • B2B Companies: Targeting businesses in South Korea for services or products.
  • Tourism and Hospitality: Hotels, travel agencies, and tourist attractions targeting visitors to South Korea.
  • Educational Institutions and Services: Language schools, online courses, and educational programs seeking students.
  • Technology and Startups: Tech companies and startups looking to tap into South Korea's tech-savvy market.
  • Entertainment and Media: Promoting music, movies, events, and cultural content.
  • Healthcare and Wellness: Hospitals, clinics, and wellness services targeting local clientele.
How can I set up a Naver Search Ad campaign for my business?

Setting up a Naver Search Ad campaign involves the following steps:

  1. Create a Naver Account: Sign up for a Naver advertising account.
  2. Campaign Setup: Navigate to the Naver Ads platform and start a new search ad campaign.
  3. Define Campaign Goals: Choose your advertising objectives, like brand awareness or lead generation.
  4. Select Keywords: Research and select relevant keywords for your target audience.
  5. Set Budget and Bids: Decide on your campaign budget and set bids for your chosen keywords.
  6. Create Ad Content: Design your ads with compelling copy and visuals.
  7. Target Audience: Specify your target demographic, location, and other relevant factors.
  8. Launch Campaign: Once everything is set, launch your search ad campaign.
  9. Monitor Performance: Regularly check the campaign's performance and metrics.
  10. Optimize: Make necessary adjustments to keywords, bids, or ad content based on performance data.

Take control of your marketing data today

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