7 min read

Last Updated on

May 30, 2024

18 Top Domo Alternatives in 2024 | Full Features and Pricing

Author

Adriel Content Team

Yamon

Content Strategist

We shortlisted 18 Domo alternatives for three use cases: marketing reporting, data pipelines & ETL, and data analytics. Compare pricing and features.

Author

Adriel Content Team

Yamon

Content Strategist

Marketing Dashboards

10 min read

Last Updated on

May 30, 2024

18 Top Domo Alternatives in 2024 | Full Features and Pricing

We shortlisted 18 Domo alternatives for three use cases: marketing reporting, data pipelines & ETL, and data analytics. Compare pricing and features.

Many Domo users report that the software is:

Hard to use: Setting up Domo is very complex, requiring LookML skills to model data. The initial implementation process can take several weeks. You’d also need to go through weeks of self-training to learn how to use Domo.
Slow: Loading datasets into Domo can take multiple hours, with no support from the customer service team to speed it up. Users also report sudden crashes and bugs during this process.
Pricey: Although Domo offers a free plan, it’s extremely limited for most companies. Our clients who were using Domo previously report spending up to $5000/month.

In this article we’ve rounded up 18 Domo alternatives that eliminate these pain points.

They’re easier, faster, and come with more useful features for marketers and non-techies.

We want you to find the best software, so we carefully analyzed different tools for different use cases and industries.

Whether you’re a marketing agency, enterprise, or anywhere in between, you’ll be able to find one that fits your needs.

Jump to:

💡 Our Selection Process

To come up with this list of Domo alternatives, we did three things:

1. We first got to know Domo well – its top features, pros and cons, pricing, and what users are saying about it online.

2. Then, we selected alternative tools based on their unique use cases, top features, and popularity among different target audiences.

3.We then categorized them according to their use case: overall Domo alternatives, marketing reporting, enterprise data analytics, or data pipelines and ETL.

5 Best Overall Domo Alternatives - Quick Summary

Here are the 5 best alternatives that have similar features as Domo but are easier to use:

Adriel - A Great Marketing Intelligence Software for Easy Marketing Analytics & Reporting
TapClicks - A Great Business Intelligence Tool for Simple Analytics
Grow.com - A Great Business Intelligence Software for Non-Techies
Tableau - A Great Business Intelligence Software for Advanced Data Visualization
Trevor.io - A Great Data Analytics Tool for Self-Serve Analytics

1. Adriel - Best for Easy Marketing Analytics & Reporting

Adriel is a marketing intelligence platform that collects, analyzes, and visualizes data from 650+ sources.

The best way to describe Adriel is a mix between Domo and Looker Studio – but way easier to use.

It’s a business intelligence tool with a data pipeline built in. This means the software automatically pulls, cleans, and visualizes data.

But Adriel also comes with a sprinkling of fun features specifically useful for marketers, such as an AI ad generation tool, and ad creative insights.

Unlike Domo, setting up is a breeze on Adriel. All you have to do is:

Select a data source from a drop-down menu.

A drop-down menu showing data connections - Adriel

Choose a ready-made template to build your dashboard. Or, use drag-and-drop widgets to design your own.

A snapshot of Adriel's GA4 dashboard template - Adriel

Adriel will automatically clean your data and show you key metrics on the dashboard.

A screenshot of a marketing dashboard showing key metrics for different brands and different channels - Adriel

Absolutely no coding or technical know-how required. If you need help, one of our dedicated Customer Success Managers will guide you through the process.

This implementation process takes less than a week, not a few months like on Domo.

The dashboard also refreshes data in real-time (not every 24 hours) so you get up-to-date insights whenever you log in.

When the time comes for reporting, simply download PDFs or share them as live links. These reports are also fully customizable.

Customizable marketing report example - Adriel

Top 5 Features

650+ data integrations: Adriel connects with ALL your advertising, social media, email, SEO, and eCommerce channels. Explore all integrations here. If you don’t see an integration you need, we can build one for you.
Real-time data refresh: The metrics on your dashboard are updated in real-time. No data lags.
Custom alerts: Set up real-time alerts to notify you when KPIs trend up or down. You can get alerts via email, mobile app, or on the dashboard.

How Adriel's marketing dashboard's alert system works - Adriel

Native campaign management: Edit your campaigns right from Adriel’s dashboard. Reallocate budget, turn campaigns on/off, and schedule ad creatives. Adriel pushes changes to your ad platform automatically.

A screenshot of how marketers can edit their advertising campaigns directly on Adriel - Adriel

Custom dashboards and reports: Design both reports and live dashboards.

A beautifully whitelabeled and custom marketing dashboard for Louis Vuitton - Adriel

Ad creative insights: Analyze and A/B test your ad creatives right on Adriel’s dashboard. Find out which colors, keywords, and emojis drive the highest engagement, and use them in your future ads.

A screenshot of a word cloud showing keywords that drive more engagement on ads - Adriel

Reviews

Hear from marketing agencies and brands who love Adriel:

A screenshot of a review from Cirque du Soleil for Adriel - Adriel — Read the full case study here.

A screenshot of a review left by a marketing agency for Adriel - Adriel — Read the full case study here.

Pricing

Adriel’s pricing starts from $299/month. Here’s a breakdown (as of March 2024):

So, how does Adriel compare to Domo? Let’s find out.

Adriel vs. Domo - Feature Comparison

Here’s a snapshot of how Adriel compares to Domo:

A comparison table of Adriel vs. Domo - Adriel — *Get the full comparison here*.

Compared to Domo, Adriel is:

Easier to set up: You can get your dashboard up and running in less than a week on Adriel.
Intuitive: An average user without any coding background will find it difficult to create their own visualizations on Domo. The user interface is complex and customization features are only available as expensive add-on packages. Whereas, on Adriel, you can create a dashboard in a few seconds using one of our pre-made templates.

Insightful: Although you can see ad creatives on Domo, it doesn’t give you insights on trending keywords, colors, or emojis. Adriel does. ‍
Less expensive: You can get started with Adriel at $299/month for 10 data connections, 3 user seats, and unlimited dashboards.

Grab a demo below and our Customer Success Manager will help you set up the perfect dashboard!

2. TapClicks - Best for Simple Analytics and Reporting

TapClicks is a comprehensive reporting tool for marketing agencies.

You can easily connect to most key marketing channels like social media, PPC, and SEO. This helps you see how well your marketing is working in one place.

TapClicks also comes with a useful feature for agencies called “TapOrders”. It’s a client management dashboard to keep track of all your client details, budgets, and objectives.

Tapclicks order management dashboard - Adriel

The platform is user-friendly and comes with drag-and-drop features.

You can also create different dashboard views for different users (e.g. data analyst, clients) to make sure they’re getting only the insights they need.