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The Adriel AdOps Glossary

Read curated content to keep up with all things data, marketing, and ad operations.

What is completion rate?What is completion rate?

Advertising Operations Advertising Operations

Return on Advertising Spend (ROAS)Return on Advertising Spend (ROAS)

Server-Side Tagging Server-Side Tagging

Ad spend Ad spend

Ad Revenue Ad Revenue

Ad Impressions Ad Impressions

Average Customer Value (ACV)Average Customer Value (ACV)

Conversion rates (CVR)Conversion rates (CVR)

Click-through rates (CTR)Click-through rates (CTR)

Cost-per-click (CPC)Cost-per-click (CPC)

Returning visitors Returning visitors

Cost-per-view (CPV)Cost-per-view (CPV)

Cost-per-conversion (CPCV) formula Cost-per-conversion (CPCV) formula

Link clicks Link clicks

A/B Testing A/B Testing

Ad Fraud Ad Fraud

Return on ad spend (ROAS)Return on ad spend (ROAS)

Attribution Reporting Attribution Reporting

Benchmarks for Advertising Benchmarks for Advertising

Callout Extensions Callout Extensions

Data Stories Data Stories

Data Visualization Data Visualization

Facebook Ads Facebook Ads

Facebook Lookalike Audience Facebook Lookalike Audience

Facebook Pixel Facebook Pixel

Google Analytics Google Analytics

Google Ads Google Ads

IDFA Deprecation IDFA Deprecation

Impressions Impressions

Integrations Integrations

Landing Page Landing Page

Marketing Dashboard Marketing Dashboard

Marketing Automation Marketing Automation

Microsoft Bing Ads Microsoft Bing Ads

Role-based Access Control (RBAC)Role-based Access Control (RBAC)

Pivot Tables Pivot Tables

PPC Reporting Tools PPC Reporting Tools

Snapchat Ads Snapchat Ads

YouTube KPIs YouTube KPIs

Marketing ROI Marketing ROI

Facebook Ad conversions Facebook Ad conversions

TikTok Advertising TikTok Advertising

Yelp Ads Yelp Ads

What is lead conversion rate?What is lead conversion rate?

Last click attribution model Last click attribution model

Social Media KPIs Social Media KPIs

SEO KPIs SEO KPIs

eCommerce KPIs eCommerce KPIs

Instagram KPIs Instagram KPIs

What is Marketing Manager KPI? Marketing Manager KPI explained What is Marketing Manager KPI? Marketing Manager KPI explained

Campaign KPIs Campaign KPIs

What are Influencer Marketing KPIs? Influencer Marketing KPIs explained What are Influencer Marketing KPIs? Influencer Marketing KPIs explained

What are Ads KPIs? Ads KPIs explained What are Ads KPIs? Ads KPIs explained

Watch Time Watch Time

Unique User Duration Unique User Duration

View Duration View Duration

Time on Page Time on Page

Session Duration Session Duration

Retention Rate Retention Rate

Phone-Through Rate (PTR)Phone-Through Rate (PTR)

Percentage Of New Visits Percentage Of New Visits

Page Views (PV)Page Views (PV)

North Star Metric North Star Metric

Lifetime Value (LTV)Lifetime Value (LTV)

Monthly Recurring Revenue (MRR)Monthly Recurring Revenue (MRR)

Lead Conversion Rate Lead Conversion Rate

Impression to Conversion Rate (Imp Cvr)Impression to Conversion Rate (Imp Cvr)

Customer Retention Rate Customer Retention Rate

Conversion Metrics Conversion Metrics

Conversion KPIs Conversion KPIs

Churn Rate Churn Rate

Average Visit Duration Average Visit Duration

Average Order Value (AOV)Average Order Value (AOV)

Bounce Rate Bounce Rate

Average Deal Size By Lead Source Average Deal Size By Lead Source

Abandonment Rate Abandonment Rate

Average Revenue Per Account (ARPA)Average Revenue Per Account (ARPA)

UTM Tracking UTM Tracking

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