Geckoboard vs. Adriel: Which Should You Choose?

Geckoboard is an interactive dashboard platform designed to help businesses display and analyze their data in a visually compelling and easily accessible manner. This cloud-based, Software as a Service (SaaS) tool simplifies the process of creating, managing, and sharing data dashboards, making it easier for organizations to track their performance, monitor key metrics, and make data-driven decisions.

Geckoboard has the following functionalities:

1. Data Integration and Transformation: Geckoboard connects to various data sources, including databases, cloud services, spreadsheets, web APIs, and more. Users can integrate business data from various platforms and systems into Geckoboard.

Once data sources are connected, users can transform and prepare the data within Geckoboard. This may involve data cleansing, normalization, and calculations to ensure data accuracy and relevance.

2. Dashboard Creation: Geckoboard provides a user-friendly interface for creating customized dashboards. Users can choose from a variety of pre-built widgets (visual elements) or create custom widgets to display their data. Widgets can include charts, graphs, tables, text, images, etc.

3. Real-Time Data: Geckoboard supports real-time or near-real-time data updates. Users can monitor key performance indicators (KPIs) and metrics as they change over time, enabling timely decision-making.

4. Customization: Dashboards in Geckoboard are highly customizable. Users can tailor the layout, design, and content of the dashboard to suit their specific needs. Geckoboard offers various chart types, color schemes, and formatting options to make data sets visually appealing and easy to understand.

5. Sharing and Collaboration: Collaborative features enable teams to work together on dashboard design and data analysis Share dashboards with colleagues, stakeholders, or clients via email, Slack, TV or mobile.

Adriel works the same way, except it comes with advanced features that are really helpful for marketers, advertising specialists, and agency owners. These include:

1. 650+ data connectors: Get data from all your marketing channels in one place.
2. Unified Campaign Management: Turn off underperforming ads, adjust your ad spend, and schedule creatives directly from Adriel.‍
3. Custom, real-time alerts: Get notified in real-time for every single performance change. Apply alerts to specific data sources, campaigns, ad sets, individual ads, or custom metrics, and re-shuffle budget to optimize for ROI.‍
4. Whitelabel dashboards, not just reports: Many BI tools offer whitelabeling options for reports, but Adriel goes a step above that. Customize your live dashboard with your brand colors, logos, and background images to truly make your workspace your own.‍
5. Creative Intelligence Suite: Analyze your ad creatives and A/B test natively on Adriel's workspace. See which keywords, colors, and emojis convert well and drive even more profitable campaigns for your clients or brand.

Geckoboard offers 80+ integrations with  popular data sources and services, including spreadsheets, SQL databases, and third-party applications such as:

• Google Sheets
• Excel Spreadsheets
• Google Analytics
• Salesforce
• HubSpot
• Zapier

In contrast, Adriel offers 650+ integrations including:

• Advertising channels (e.g. Google Ads, TikTok Ads)
• eCommerce platforms (e.g. Shopify, Walmart Connect)
• Data analytics platforms (e.g. Adjust, Adobe Analytics)
• Email marketing tools (e.g. CampaignMonitor, Mailchimp)
• SEO tools (e.g. Ahrefs, Semrush)
• Social media channels (e.g. TikTok, Instagram)

Explore all integrations here. And if you don’t see a channel you need, just reach out to us and we’ll build it for you.

We can compare Geckoboard against other data visualization and BI tools using these features:

The pros:

Ease of Use: Geckoboard offers a no-code, self-service approach that allows users to easily create and embed business dashboards. This contrasts with some platforms that may require coding skills, making Geckoboard more accessible for those without technical expertise.

Unlimited Users: One of Geckoboard's strengths is its support for an unlimited number of users. This encourages collaboration and is particularly beneficial for larger teams, unlike some platforms that limit user access.

Specialization in KPI Dashboards: Geckoboard specializes in KPI dashboards, offering a focused tool for businesses that want to monitor key performance indicators specifically.

The cons:

Limited Integrations: Geckoboard supports only 80+ native connectors, while other business intelligence software like Adriel offers 650+.

No Campaign Editing: Unlike Adriel, Geckoboard does not allow users to edit campaigns directly within the platform.

Limited Alert Customization: Geckoboard's alert system is less flexible than Adriel's. It only allows alerts on numbers and gauge widgets, not on specific data sources or custom metrics.

Limited Dashboard Customization: Geckoboard offers fewer customization options for dashboards, including a fixed color scheme, which could be a drawback for those looking to tailor the look and feel to match their brand or client needs.

Lack of Creative Insights: Geckoboard does not offer ad creative intelligence, a feature that Adriel provides for deeper analysis and optimization of ad campaigns.

Geckoboard is a cost-effective and user-friendly tool, but Adriel stands out as the ultimate all-in-one dashboard for marketers, ad specialists, and agency owners to truly stay on top of ad performance and make data-driven decisions.

If you’re looking for Geckoboard alternatives with more functionalities, here are a few of them:

Adriel

Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Google sheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors through APIs

✅ Real-time, interactive marketing dashboards

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom reports and dashboards

✅ Marketing reporting templates

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options

DashThis

DashThis is a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.

DashThis Features:

✅ 34+ data connectors

✅ Custom metrics

✅ Custom dashboards

Cost: From $33/mo/3 dashboards to $1000+/mo

Tableau

Tableau is a leading business intelligence tool specifically designed for enterprises, offering robust data visualization and analytics capabilities. It enables organizations to aggregate and analyze data from various sources, transforming raw data into actionable insights through interactive dashboards and reports.

Tableau Features:

✅100+ data connectors

✅Custom metrics and data blending

✅Performance alerts

✅Custom, whitelabeled reports

Cost: Up to $5000-$6000/mo

Google Data Studio (Looker Studio)

Google Data Studio serves as a centralized dashboard software for businesses of all sizes. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.

Google Data Studio Features:

✅ 150+ data connectors

✅ Customizable dashboards

✅ Real-time collaboration

Cost: Free for basic use but advanced connectors may incur a fee.

Microsoft Power BI

Microsoft Power BI is business analytics platform that serves as an integral part of Microsoft's broader suite of business applications. Designed for a wide range of users—from data analysts to C-suite executives—Power BI enables organizations to aggregate data from multiple sources, create interactive dashboards, and generate insightful reports.

Microsoft Power BI features:

✅ 100+ data connectors

✅ Real-time dashboards

✅ ETL and data prep

✅ Custom alerts and metrics

Cost: $14/user/mo or $6800+/capacity/month