Supermetrics vs. Adriel: Which Should You Choose?

Supermetrics is a data integration and reporting tool that consolidates data from over 100 sources and loads it into various destinations like spreadsheets and data warehouses.

It supports data sources such as:

• Paid media, like Facebook Ads, Twitter Ads, and Google Ads.

• SEO & PPC tools, such as Google Search Console, Semrush, and Ahrefs.
• Sales tools, like HubSpot and Salesforce.

Supermetrics offers several benefits for marketing professionals, including automated data integration from various marketing platforms, data extraction, transformation and customization, scheduled data updates, and secure data handling.

It promotes collaboration, saves time, and provides scalability, making it a cost-effective solution for marketing reporting and analytics.

However, even a super tool like such has its pros and cons. Here are the biggest limitations:

• Complex Queries Required: To integrate with channels, users must run complicated queries either in Excel or within the Supermetrics software itself.

• No Real-Time Data Refresh: Data pipelines need to be constantly maintained by your team, as there is no option for real-time data refresh.
• Separate Visualization Tool Needed: Being a data pipeline tool, Supermetrics requires you to use another platform like Tableau, Data Studio, or PowerBI for data visualization.
• Time-Consuming Report Building: Creating reports on visualization tools can be extremely time-consuming and complicated, unlike more integrated solutions like Adriel.
• Limited Alert Functionality: Performance alerts are sent only once a day, and setting them up is challenging, requiring the building of formulas and queries in Excel.
• No Creative Insights: Supermetrics does not offer any features for gaining insights into ad creatives.

In contrast, on Adriel you can:

• Connect to all your ad accounts and marketing channels within seconds
• Use ready-made templates and robust visualization widgets to build reports
• Track metrics in real-time, including custom ones
• Configure custom alerts to stay on top of ad performance 24/7
• Whitelabel both your dashboards and reports
• Get ad creative insights and suggestions for growth

Grab a demo here.

Supermetrics offers a total of 15 pricing plans tailored to specific data destinations and needs. These plans vary in cost and features, depending on the chosen destination, user access, and account limits.

In general, Supermetrics can cost anywhere between $39/data source or up to ~$2000/mo.

The pricing structure includes options for Supermetrics API, BigQuery, Snowflake, Looker Studio, Google Sheets, Microsoft Excel, and Monday.com integrations.

While Supermetrics emphasizes fixed-fee pricing, some users have reported unexpected charges and difficulties canceling subscriptions. Additional tools like Looker Studio and Tableau may be required for data visualization, adding to the overall cost. Alternative solutions like Adriel offer more capabilities and flexibility at competitive prices.

Supermetrics isn’t for everyone. Choosing a platform depends on your specific needs, the marketing platforms you use, your level of technical expertise, and your budget.

Some popular Supermetrics alternatives include:

1. Adriel: A marketing intelligence platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace.
2. Google Data Studio: Google's free tool for creating interactive dashboards and reports, often used in conjunction with Google Sheets and various data connectors.
3. Tableau: A robust data visualization and analytics tool with data integration capabilities, suitable for more advanced users.
4. Power BI: Microsoft's business intelligence platform, which offers data visualization, reporting, and integration with various data sources.
5. Klipfolio: A cloud-based dashboard and reporting tool known for its real-time data tracking and integration capabilities.
6. Funnel.io: A marketing data integration platform that automates data extraction and transformation for various marketing platforms.
7. Domo: A comprehensive business intelligence and analytics platform that integrates with various data sources and provides customizable dashboards.
8. TapClicks: A marketing analytics and reporting platform that offers data integration from multiple marketing channels.
9. ClicData: A cloud-based dashboard and reporting tool with data integration features, suitable for businesses of all sizes.
10. Adverity: A marketing data intelligence platform focusing on data integration and transformation from various sources.

The tool you pick will depend on your specific needs. If you’re a marketer, advertising specialist, or marketing agency owner who wants to stay on top of your multichannel marketing data, Adriel is your all-in-one platform.

Supermetrics and Google Analytics are digital marketing and analytics tools, but they have distinct purposes and features:

1. Purpose: Supermetrics is a data integration and reporting tool that consolidates data from various online marketing platforms, while Google Analytics is a web analytics service that tracks website and app traffic, user behavior, and conversions.
2. Data Integration: Supermetrics focuses on integrating data from marketing platforms into one central location, while Google Analytics primarily collects data on website and app user interactions and doesn't integrate external marketing platform data.‍
3. Reporting and Visualization: Supermetrics enables custom reports and dashboards, exportable to tools like Google Data Studio and Tableau. On the other hand, Google Analytics provides in-platform reporting and visualization for website and app data.‍
4. Data Transformation: Supermetrics offers data transformation capabilities for data cleansing and preparation, while Google Analytics primarily collects raw data with limited transformation features.‍
5. Use Cases: Supermetrics suits digital marketers and analysts consolidating data, performing analysis, and creating customized reports. On the other hand, Google Analytics is used by website and app owners to track user behavior, optimize performance, and measure marketing campaign effectiveness.

Overall, Supermetrics is used for data integration and reporting from marketing platforms, while Google Analytics focuses on web and app traffic analysis. Depending on your needs, you may use both tools to analyze data comprehensively.

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Whatagraph and Supermetrics are both comprehensive tools for digital marketing reporting and analytics, but they offer different features and user experiences. Here's a comparison:

Integrations: Supermetrics supports over 100 integrations, providing a broader range of data connections compared to Whatagraph's 40+. Both platforms support custom integrations.

Ease of Use and Setup Difficulty: Whatagraph is known for its ease of use and easy setup, making it more accessible for users without extensive technical expertise. In contrast, Supermetrics is considered hard to use and set up, catering to users who are more technically proficient or have specific, advanced data needs.

Data Refresh Frequency: Neither Whatagraph nor Supermetrics offers real-time data refresh, indicating a periodic update of data.

White Labeling: Both platforms support white labeling, allowing agencies and marketers to brand reports and dashboards as their own.

Mobile App: Neither tool offers a mobile app.

Cost: Supermetrics pricing starts at $39 per data source and can go up to approximately $2000/month, potentially making it more suitable for larger organizations or specific use cases. Whatagraph's pricing ranges from $249 to $500+/month, positioning it as a more accessible option for small to medium-sized businesses.

Client Reporting and Customer Support: Both platforms are strong in client reporting. Whatagraph is noted for high-quality customer support, while Supermetrics is reported to have slower customer support.

Target Audience: Whatagraph, with its user-friendly interface and straightforward setup, is well-suited for small to medium-sized agencies and businesses. Supermetrics, with its extensive range of integrations and more complex setup, is more appropriate for larger organizations or users with specific, in-depth reporting and data analysis needs.

In summary, Whatagraph is ideal for users looking for an easy-to-use, client-friendly reporting tool with effective white labeling, while Supermetrics is better suited for users who require a wide range of integrations and have the technical know-how to manage a more complex setup.