Data silos are proving to be lethal kryptonite for businesses in this volatile digital landscape.

But just like Superman overcame his struggles by bringing Justice League into the picture, brands and marketing agencies can fall back on outside help to break down silos.

Enter centralized dashboards.

What is a Centralized Dashboard?

A centralized dashboard is a business intelligence tool that tracks, analyzes, and displays key marketing metrics and KPIs to offer an in-depth overview of your business data in real time. This agency dashboard can optimize supply chains and formulate advertising strategies for your business, which drastically reduces the number of hours you spend analyzing data.

An efficient and well-designed dashboard should include:

• KPI measurement tools
• Data visualization options (charts, graphs, images, and tables)
• Real-time data processing
• Global filters and style options
  

Centralized dashboards are packed with essential analytic and reporting tools designed to turn raw data into actionable insights, so you can make well-informed decisions based on your findings.

With data from several departments, you can track how your marketing teams are performing at any given time. A business intelligence dashboard should act as a central hub for seamless data flow and cross-team collaboration, and highlight key metrics that help you answer critical questions about your team’s marketing strategies.

How centralized dashboards help your business move forward

Despite digital marketers’ growing reliance on centralized dashboards to carry out campaigns, many project managers are still without sufficient decision support from BI analytic platforms to effectively manage and maintain their projects.  

Centralized dashboards provide you with easy-to-read and timely visual reports of all your KPIs and marketing goals, offering stakeholders an all-in-one dashboard for crucial marketing metrics for indicating campaign performance.

Here are five ways implementing BI dashboards into your marketing strategies can help your business grow and move forward:

Handle big data with ease

Modern marketing campaigns span a wide range of social media channels, KPIs, and consumer touchpoints. This is why in this day and age, it doesn’t make much sense to hop from platform to platform just to build a single report when there are dozens to go through.

Businesses need access to a single source of truth that gathers data from multiple platforms into one reference point instead. To their blessing, that’s what centralized dashboards are for. They offer a full 360-degree view of relevant metrics in a standardized format, making it effortless to track down actionable information that forms the basis of data-driven, informed decisions.

Improve organizational agility

A study from Business Insider shows that remote work environments and silos go hand in hand. That shouldn’t come as a surprise, considering how keeping team members in the loop becomes way more complicated when everyone works out of different locations and time zones.

The truth is, however, accommodating an agile workforce shouldn’t feel like a heavier lift just because employees are more scattered.

By leveraging centralized dashboards that serve as both a single source of truth and an interactive workspace enabling collaboration across teams and stakeholders, fostering an agile and resilient hybrid workforce should feel just as seamless for onsite operations.

Save time

The better your ad tech stack is at bringing disparate sources together and mining insights, the faster you’ll reach decisions that move the needle and rope in more ad revenue.  

But how can BI contribute? Let’s flesh out a few pointers:

1. It automates big data management and repetitive workflows
2. It can minimize the chances of human error
3. It optimizes advertising campaign performance in real-time
4. It remodels complex datasets into intelligible graphs and visuals

When carried out manually, the items listed above would eat up so much time to the point where it’s not just counter-productive, but downright detrimental. Meanwhile, a centralized dashboard will go the whole nine yards to make sure your marketing teams focus on what really matters in a foolproof manner.

As intuitive as it gets

Before BI tools took over the ad tech scene, brands and marketing agencies alike had to rely on a whole suite of software ranging from pipelines, warehouses, spreadsheets, and other data visualization solutions.

With access to centralized dashboards, what could turn out to be an extensive process of collecting, cleansing, analyzing, and reporting on data sources boils down to a simple act of delegation.

The sheer intuitiveness may be more than enough for any business to consider when bringing BI in-house.

Streamline strategic decision-making

Agile decision-making is all about knowing exactly what’s working and what’s not.

Perhaps that’s why centralized dashboards tend to make a big difference when it comes to keeping decision-makers in the know of overall campaign functionality and performance, and where potential opportunities or upgrades could lie.

By broadening the operational horizon, BI tools grease the decision-making wheel to accelerate growth and overall customer experience actively.

Conclusion

Centralized data and analytics is cementing its foothold as a major building block of a well-oiled marketing machine. And the importance of integrating BI will continue to pick up steam as marketers and business leaders look for innovative ways to scale their operations.

If you'd like to get a quick glimpse into the future of analytics, talk to our product specialist at Adriel.