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Common Metrics to Track on your

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Dashboard

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M30.9749 27.25C25.2999 25.775 23.4749 24.25 23.4749 21.875C23.4749 19.15 25.9999 17.25 30.2249 17.25C34.6749 17.25 36.3249 19.375 36.4749 22.5H41.9999C41.8249 18.2 39.1999 14.25 33.9749 12.975V7.5H26.4749V12.9C21.6249 13.95 17.7249 17.1 17.7249 21.925C17.7249 27.7 22.4999 30.575 29.4749 32.25C35.7249 33.75 36.9749 35.95 36.9749 38.275C36.9749 40 35.7499 42.75 30.2249 42.75C25.0749 42.75 23.0499 40.45 22.7749 37.5H17.2749C17.5749 42.975 21.6749 46.05 26.4749 47.075V52.5H33.9749V47.125C38.8499 46.2 42.7249 43.375 42.7249 38.25C42.7249 31.15 36.6499 28.725 30.9749 27.25Z" fill="currentColor"/> </svg>

If you have video ad campaigns, you might want to track their cost-per-view - the price you pay every time someone watches your video ad on a social media platform.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M28.6375 44.35C20.6875 43.975 14.3625 37.425 14.3625 29.375C14.3625 21.1 21.0875 14.375 29.3625 14.375C37.4125 14.375 43.9625 20.7 44.3375 28.65L39.0876 27.075C38.0625 22.65 34.0875 19.375 29.3625 19.375C23.8375 19.375 19.3625 23.85 19.3625 29.375C19.3625 34.1 22.6375 38.075 27.0625 39.1L28.6375 44.35ZM54.3625 29.375C54.3625 30.125 54.3375 30.875 54.2625 31.625L49.3375 30.15C49.3625 29.9 49.3625 29.625 49.3625 29.375C49.3625 18.325 40.4125 9.375 29.3625 9.375C18.3125 9.375 9.36255 18.325 9.36255 29.375C9.36255 40.425 18.3125 49.375 29.3625 49.375C29.6125 49.375 29.8876 49.375 30.1376 49.35L31.6125 54.275C30.8625 54.35 30.1125 54.375 29.3625 54.375C15.5625 54.375 4.36255 43.175 4.36255 29.375C4.36255 15.575 15.5625 4.375 29.3625 4.375C43.1625 4.375 54.3625 15.575 54.3625 29.375ZM44.9375 40.025L54.3625 36.875L29.3625 29.375L36.8625 54.375L40.0126 44.95L50.6875 55.625L55.6376 50.675L44.9375 40.025Z" fill="currentColor" /> </svg>

Click-through rate (CTR)

For traffic-focused social campaigns, you want to track CTR - the total percentage of people who visit your website by clicking on an ad or a search result.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M30 5C16.2 5 5 16.2 5 30C5 43.8 16.2 55 30 55C43.8 55 55 43.8 55 30C55 16.2 43.8 5 30 5ZM30 50C18.975 50 10 41.025 10 30C10 18.975 18.975 10 30 10C41.025 10 50 18.975 50 30C50 41.025 41.025 50 30 50ZM40.425 36.9L37.675 34.15C39.45 30.825 39 26.625 36.2 23.825C34.475 22.1 32.25 21.25 30 21.25C29.925 21.25 29.85 21.275 29.775 21.275L32.5 24L29.85 26.65L22.775 19.575L29.85 12.5L32.5 15.15L30.1 17.55C33.275 17.575 36.425 18.75 38.85 21.15C43.1 25.425 43.625 32.05 40.425 36.9ZM37.225 40.425L30.15 47.5L27.5 44.85L29.875 42.475C26.725 42.45 23.575 41.225 21.175 38.825C16.9 34.55 16.375 27.95 19.575 23.1L22.325 25.85C20.55 29.175 21 33.375 23.8 36.175C25.55 37.925 27.875 38.775 30.2 38.7L27.5 36L30.15 33.35L37.225 40.425Z" fill="currentColor" /> </svg>

Conversion rates

Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M28.6375 44.35C20.6875 43.975 14.3625 37.425 14.3625 29.375C14.3625 21.1 21.0875 14.375 29.3625 14.375C37.4125 14.375 43.9625 20.7 44.3375 28.65L39.0876 27.075C38.0625 22.65 34.0875 19.375 29.3625 19.375C23.8375 19.375 19.3625 23.85 19.3625 29.375C19.3625 34.1 22.6375 38.075 27.0625 39.1L28.6375 44.35ZM54.3625 29.375C54.3625 30.125 54.3375 30.875 54.2625 31.625L49.3375 30.15C49.3625 29.9 49.3625 29.625 49.3625 29.375C49.3625 18.325 40.4125 9.375 29.3625 9.375C18.3125 9.375 9.36255 18.325 9.36255 29.375C9.36255 40.425 18.3125 49.375 29.3625 49.375C29.6125 49.375 29.8876 49.375 30.1376 49.35L31.6125 54.275C30.8625 54.35 30.1125 54.375 29.3625 54.375C15.5625 54.375 4.36255 43.175 4.36255 29.375C4.36255 15.575 15.5625 4.375 29.3625 4.375C43.1625 4.375 54.3625 15.575 54.3625 29.375ZM44.9375 40.025L54.3625 36.875L29.3625 29.375L36.8625 54.375L40.0126 44.95L50.6875 55.625L55.6376 50.675L44.9375 40.025Z" fill="currentColor" /> </svg>

Cost per mile (CPM)

Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M30 5C16.2 5 5 16.2 5 30C5 43.8 16.2 55 30 55C43.8 55 55 43.8 55 30C55 16.2 43.8 5 30 5ZM30 50C18.975 50 10 41.025 10 30C10 18.975 18.975 10 30 10C41.025 10 50 18.975 50 30C50 41.025 41.025 50 30 50ZM40.425 36.9L37.675 34.15C39.45 30.825 39 26.625 36.2 23.825C34.475 22.1 32.25 21.25 30 21.25C29.925 21.25 29.85 21.275 29.775 21.275L32.5 24L29.85 26.65L22.775 19.575L29.85 12.5L32.5 15.15L30.1 17.55C33.275 17.575 36.425 18.75 38.85 21.15C43.1 25.425 43.625 32.05 40.425 36.9ZM37.225 40.425L30.15 47.5L27.5 44.85L29.875 42.475C26.725 42.45 23.575 41.225 21.175 38.825C16.9 34.55 16.375 27.95 19.575 23.1L22.325 25.85C20.55 29.175 21 33.375 23.8 36.175C25.55 37.925 27.875 38.775 30.2 38.7L27.5 36L30.15 33.35L37.225 40.425Z" fill="currentColor" /> </svg>

Cost-per-click (CPC)

This is a metric showing how much marketers pay for ads running across social media based on the number of clicks the ad receives.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M28.6375 44.35C20.6875 43.975 14.3625 37.425 14.3625 29.375C14.3625 21.1 21.0875 14.375 29.3625 14.375C37.4125 14.375 43.9625 20.7 44.3375 28.65L39.0876 27.075C38.0625 22.65 34.0875 19.375 29.3625 19.375C23.8375 19.375 19.3625 23.85 19.3625 29.375C19.3625 34.1 22.6375 38.075 27.0625 39.1L28.6375 44.35ZM54.3625 29.375C54.3625 30.125 54.3375 30.875 54.2625 31.625L49.3375 30.15C49.3625 29.9 49.3625 29.625 49.3625 29.375C49.3625 18.325 40.4125 9.375 29.3625 9.375C18.3125 9.375 9.36255 18.325 9.36255 29.375C9.36255 40.425 18.3125 49.375 29.3625 49.375C29.6125 49.375 29.8876 49.375 30.1376 49.35L31.6125 54.275C30.8625 54.35 30.1125 54.375 29.3625 54.375C15.5625 54.375 4.36255 43.175 4.36255 29.375C4.36255 15.575 15.5625 4.375 29.3625 4.375C43.1625 4.375 54.3625 15.575 54.3625 29.375ZM44.9375 40.025L54.3625 36.875L29.3625 29.375L36.8625 54.375L40.0126 44.95L50.6875 55.625L55.6376 50.675L44.9375 40.025Z" fill="currentColor" /> </svg>

Impressions are the total number of times any of your ads appear in the social feed of your target audience.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M30.9749 27.25C25.2999 25.775 23.4749 24.25 23.4749 21.875C23.4749 19.15 25.9999 17.25 30.2249 17.25C34.6749 17.25 36.3249 19.375 36.4749 22.5H41.9999C41.8249 18.2 39.1999 14.25 33.9749 12.975V7.5H26.4749V12.9C21.6249 13.95 17.7249 17.1 17.7249 21.925C17.7249 27.7 22.4999 30.575 29.4749 32.25C35.7249 33.75 36.9749 35.95 36.9749 38.275C36.9749 40 35.7499 42.75 30.2249 42.75C25.0749 42.75 23.0499 40.45 22.7749 37.5H17.2749C17.5749 42.975 21.6749 46.05 26.4749 47.075V52.5H33.9749V47.125C38.8499 46.2 42.7249 43.375 42.7249 38.25C42.7249 31.15 36.6499 28.725 30.9749 27.25Z" fill="currentColor"/> </svg>

Link clicks and clicks (all) are both commonly seen metrics on Facebook Ads, which specify the total number of times people clicked on links within your ad copy, caption, image, or other call-to-action buttons that led to advertiser-specified destinations.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M28.6375 44.35C20.6875 43.975 14.3625 37.425 14.3625 29.375C14.3625 21.1 21.0875 14.375 29.3625 14.375C37.4125 14.375 43.9625 20.7 44.3375 28.65L39.0876 27.075C38.0625 22.65 34.0875 19.375 29.3625 19.375C23.8375 19.375 19.3625 23.85 19.3625 29.375C19.3625 34.1 22.6375 38.075 27.0625 39.1L28.6375 44.35ZM54.3625 29.375C54.3625 30.125 54.3375 30.875 54.2625 31.625L49.3375 30.15C49.3625 29.9 49.3625 29.625 49.3625 29.375C49.3625 18.325 40.4125 9.375 29.3625 9.375C18.3125 9.375 9.36255 18.325 9.36255 29.375C9.36255 40.425 18.3125 49.375 29.3625 49.375C29.6125 49.375 29.8876 49.375 30.1376 49.35L31.6125 54.275C30.8625 54.35 30.1125 54.375 29.3625 54.375C15.5625 54.375 4.36255 43.175 4.36255 29.375C4.36255 15.575 15.5625 4.375 29.3625 4.375C43.1625 4.375 54.3625 15.575 54.3625 29.375ZM44.9375 40.025L54.3625 36.875L29.3625 29.375L36.8625 54.375L40.0126 44.95L50.6875 55.625L55.6376 50.675L44.9375 40.025Z" fill="currentColor" /> </svg>

Return on Ad Spend

When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M30 5C16.2 5 5 16.2 5 30C5 43.8 16.2 55 30 55C43.8 55 55 43.8 55 30C55 16.2 43.8 5 30 5ZM30 50C18.975 50 10 41.025 10 30C10 18.975 18.975 10 30 10C41.025 10 50 18.975 50 30C50 41.025 41.025 50 30 50ZM40.425 36.9L37.675 34.15C39.45 30.825 39 26.625 36.2 23.825C34.475 22.1 32.25 21.25 30 21.25C29.925 21.25 29.85 21.275 29.775 21.275L32.5 24L29.85 26.65L22.775 19.575L29.85 12.5L32.5 15.15L30.1 17.55C33.275 17.575 36.425 18.75 38.85 21.15C43.1 25.425 43.625 32.05 40.425 36.9ZM37.225 40.425L30.15 47.5L27.5 44.85L29.875 42.475C26.725 42.45 23.575 41.225 21.175 38.825C16.9 34.55 16.375 27.95 19.575 23.1L22.325 25.85C20.55 29.175 21 33.375 23.8 36.175C25.55 37.925 27.875 38.775 30.2 38.7L27.5 36L30.15 33.35L37.225 40.425Z" fill="currentColor" /> </svg>

The income businesses earn from displaying paid advertisements on their websites, social media channels, or other digital platforms.

<svg width="100%" height="100%" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M28.6375 44.35C20.6875 43.975 14.3625 37.425 14.3625 29.375C14.3625 21.1 21.0875 14.375 29.3625 14.375C37.4125 14.375 43.9625 20.7 44.3375 28.65L39.0876 27.075C38.0625 22.65 34.0875 19.375 29.3625 19.375C23.8375 19.375 19.3625 23.85 19.3625 29.375C19.3625 34.1 22.6375 38.075 27.0625 39.1L28.6375 44.35ZM54.3625 29.375C54.3625 30.125 54.3375 30.875 54.2625 31.625L49.3375 30.15C49.3625 29.9 49.3625 29.625 49.3625 29.375C49.3625 18.325 40.4125 9.375 29.3625 9.375C18.3125 9.375 9.36255 18.325 9.36255 29.375C9.36255 40.425 18.3125 49.375 29.3625 49.375C29.6125 49.375 29.8876 49.375 30.1376 49.35L31.6125 54.275C30.8625 54.35 30.1125 54.375 29.3625 54.375C15.5625 54.375 4.36255 43.175 4.36255 29.375C4.36255 15.575 15.5625 4.375 29.3625 4.375C43.1625 4.375 54.3625 15.575 54.3625 29.375ZM44.9375 40.025L54.3625 36.875L29.3625 29.375L36.8625 54.375L40.0126 44.95L50.6875 55.625L55.6376 50.675L44.9375 40.025Z" fill="currentColor" /> </svg>

Cost-per-Conversion (CPCV)

Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

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