By4M's team specializes in marketing and primarily operates in digital advertising. This means that account managers must monitor several dozens of ad accounts on a daily basis.
Daily tracking of ad spend and cash flows was particularly important, but as the company grew, it became increasingly challenging to oversee operations as a whole. While the company's portfolio expanded, it became necessary to automate certain tasks to ensure accuracy at all times without overwhelming the team.
Additionally, the rapid expansion of the scale of By4M’s operations led to difficulties with ad performance and limited the ability to optimize campaigns due to the time being spent on manual bookkeeping tasks. Stakeholders were also impacted as data was stored in spreadsheets, making it challenging to analyze and identify trends.
We have dozens of ad accounts, spending large advertising budgets. It was becoming a challenge for us to manually keep track of all investments accurately for our monthly and annual reports.
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By4M found Adriel to be an essential tool in centralizing their advertising information. With over 600 data connectors, Adriel's platform allowed By4M to monitor and control their ad costs in real-time, with full visibility and accuracy of their campaign data.
This centralized data source enabled By4M to build an in-house database system, which they now use as a seamless way to access important information quickly. Adriel's automated alerts were an added layer of protection, helping the team stay on top of performance issues and allowing for an agile response to minimize wasted ad spend.
The flexibility of the platform allowed By4M Studio to share customized dashboards among teammates, ensuring that every stakeholder could access the data they needed in the format that worked best for them.
With Adriel, we can quickly assess cash flows and make marketing budget plans based on real-time data, which allows us to take on more ambitious marketing goals.
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Adriel has provided significant benefits to By4M by reducing the workload of account managers, automating data compilation and visualization, and eradicating data-processing errors. By using Adriel's centralized platform, over 10 hours are being saved weekly per manager, as there is no longer a need to manually compile large volumes of data.
Ad optimization is now run daily, ensuring campaign performance is always at its best. Meetings have been streamlined, with the former 2-hour marketing meetings now taking only 15 minutes as a stand-up.
With Adriel's automated alerts, potential performance issues are flagged early, preventing wasted ad spend and resulting in a more efficient and effective advertising process for By4M.
Time Spent in Marketing Meetings
Saved Weekly per Account Manager
Ensured Data Accuracy
Faster Time to Insight
Advertising Platforms Centralized in Adriel
Data Processing in Excel
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Time Spent Manually Compiling Data
More Weekly Ad Optimization Insights
Budget Saved on Low Performing Campaigns
