Fireside's client base comprises more than 150 small and mid-sized businesses worldwide. However, the agency's account managers spent a large portion of their day on on quality assurance, which left less room for the development of new strategies and improvements on client satisfaction.
As Fireside’s executive team wanted to prioritize client satisfaction and retention, Fireside needed to find a way to reduce the amount of time spent monitoring accounts without sacrificing the quality of their work or ad performance.
Fireside was looking to streamline their daily quality assurance process in order to dedicate more time and resources towards strengthening their relationships with clients and devising high-performing marketing strategies.
What sold me on Adriel is their alerts feature. Being able to know when something is off track right away has been hugely beneficial to our team.
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Linking client accounts to a centralized workspace gave the Fireside team a complete view of overall campaign performance, both at the agency level and at the client level.
The individual client dashboards also allowed account managers to create marketing reports automatically, a formerly time-consuming process. And thanks to real-time alerts, Fireside could instantly react when campaigns were overspending, keep track of specific KPIs for each client, and make necessary adjustments promptly to deliver the best results.
Small details like missing UTMs that were sometimes overlooked for working across hundreds of accounts no longer fell through the cracks, as Adriel provided custom alerts to the team.
Lastly, the automation of the QA process enabled Fireside’s account managers to focus on the human side of things, leading to improved client satisfaction.
Adriel is very adaptive to our needs with managing hundreds of clients. It’s vital for us to have a birds-eye view as well as a close-up view of everything that’s going on in all of our accounts, and we get that and more with Adriel.
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The integration of Adriel into Fireside's business has had a remarkable long-term impact. By having a second set of eyes monitoring their campaigns, effectively eliminating 95% of campaign errors, the Fireside team now has a newfound peace of mind knowing that their campaigns are always under watchful eyes.
The executive team now has access to an agency overview of every single account and account manager, which has helped them make better business decisions and projections.
With Adriel automating over 150 data pipelines, Fireside's team was able to free up a significant amount of resources and can now focus on providing excellent client support and satisfaction, instead of spending time on marketing reports. Onboard new clients can also now be done with ease, thanks to Adriel's ability to automate new data pipelines and reports in just a few minutes.
Data Pipelines Automated
Campaign Errors
Time Spent on Reporting
Faster Time to Insight
Advertising Platforms Centralized in Adriel
Data Processing in Excel
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Time Spent Manually Compiling Data
More Weekly Ad Optimization Insights
Budget Saved on Low Performing Campaigns
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Reduced Data Collection Time
Reduced Human Error
Doubled Data Utilization
