Prior to Adriel, the Kiheung team were burdened with monotonous spreadsheet tasks. Working with multiple brands such as Harley-Davidson, McLaren, Aston Martin, etc. meant spending half a day for one brand and days for all of them to gather the data from different channels and generate reports.
Marketing requires swift analysis, improvement, and action on data to achieve results, but the team was struggling with a very time-consuming process of data collection. Kiheung required a comprehensive marketing solution that could integrate data from all channels, brands, and campaigns to provide an overall view.
"Our team was managing a total of seven different brands concurrently, including Harley-Davidson, McLaren, and Aston Martin. As a result, the process of creating Excel reports alone would take several days."
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Adriel offers easy integration with domestic channels such as Naver and Kakao, a unique strength not found in most reporting solutions.
One of the most valuable features for Kiheung Group, which operates overseas brands in Korea, is the ability to share live reports, allowing for real-time communication with headquarters to strategize effectively.
The "Notepad" feature is also helpful for faster and easier communication with other teams and management, with the ability to insert images and comments explaining key advertising metrics. This eliminates the need for time-consuming report editing in Excel or PDF formats.
Effective communication with our headquarters is crucial for our international brand's operations in Korea, and Adriel's sharing feature facilitates real-time sharing of our online marketing performance, enabling us to refine our strategies promptly.
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Before using Adriel, Kiheung Group used to create reports in Excel or PDF format, which required a significant amount of resources to modify via back-and-forth email threads. However, since implementing Adriel, the time spent on reporting has significantly decreased, allowing the marketing department to allocate more time towards strategy and planning. This increase in efficiency has had a positive impact on the growth of individual marketers, as well as overall departmental efficiency.
Reduction in Reporting
ROAS Increase
Reduction in Communication Resources
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