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Managing large-scale digital marketing operations with a central data hub

Key Results

+70%

Faster Time to Insight

8

Advertising Platforms Centralized in Adriel

-85%

Data Processing in Excel

About

Purple Labs

Industry
Ecommerce, SMB
Founded
2014
Size
5+ Employees
Markets
North America, APAC
Use Cases
Dara Centralization Budget Optimization

Managing large-scale digital marketing operations with a central data hub

Global-recognized Brand

LG Electronics' Marketing Secrets

About

Purple Labs

Industry
Ecommerce, SMB
Founded
2014
Size
5+ Employees
Markets
North America, APAC
Use Cases
Dara Centralization Budget Optimization

Background

Purple Labs Healthcare (Sery Box) is a health and wellness company founded in 2018 that specializes in diet and beauty supplementation products. The company's research is scientifically backed, ensuring that their products are grounded in rigorous principles.

They pride themselves in offering a wide variety of different supplement blends that cater to different needs. Purple Labsโ€™ products are advertised on a wide range of local eCommerce platforms, ensuring seamless visibility and ease of purchase for its customers.

Challenges

More Discoverability, More Customers, More Data

Purple Labs was facing significant challenges with their digital marketing strategy. With an extensive product line that needed to be advertised across multiple platforms, including Facebook, Instagram, Google, Naver, and Kakao, as well as other eCommerce platforms, the team quickly found itself struggling to manage over 60 different ad accounts.

The resources being spent internally on managing these accounts were hindering the company's growth. Purple Labsโ€™ account managers were exhausted from managing too much data every day, which was impacting their productivity and efficiency.

These challenges were making it difficult for Purple Labs to optimize their digital marketing efforts and achieve the growth they were looking for, which prompted the leadership team to seek a solution that would enable their marketing team to thrive.

With automated real-time reporting through Adriel, our team has been able to assess ad performance far more quickly and accurately than before.

H.Kim Marketing Director, Purple Labs Healthcare

Solution

Implementing a Collaborative Hub for Marketing Operations

With Adriel, Purple Labs was able to deploy a centralized platform to manage their digital marketing campaigns effectively. By bringing all their data into a unique workspace, Purple Labs was able to create segmented datasets that allowed them to manage their campaigns with greater precision and efficiency.

Through the use of custom dashboards filtered for each product, the Purple Labs team could now cross-check the status and spending for all products and marketing channels without the need for unnecessary communication, saving them a significant amount of time on reporting.

Overall, Adriel provided Purple Labs with the tools they needed to take their digital marketing strategy to the next level, and spend more time discussing insights, ideas, and strategies, rather than getting bogged down in administrative tasks.

Being able to access data efficiently and consistently is enabling us to generate a lot of new ideas. We are planning to adjust our strategies with all the insights our account managers have uncovered through Adriel.

H.Kim Marketing Director, Purple Labs Healthcare

Impact

Unlocking Growth Opportunities Hidden in Raw Data

Purple Labs was struggling to become data-driven as their data was scattered and difficult to analyze effectively. However, the automated data processing provided by Adriel has transformed their approach to data analysis.

By streamlining and centralizing their data, the Purple Labs team can now stay on top of insights that would have otherwise stayed hidden in the raw data. Adriel's powerful visualizations and segmentation capabilities have allowed the account managers to generate valuable insights and optimization strategies that have since impacted the business as a whole.

Through Adriel's advanced data processing, Purple Labs Healthcare can now take a more data-driven approach to their digital marketing strategy, enabling them to achieve better results and drive growth for their business.

+70%

Faster Time to Insight

8

Advertising Platforms Centralized in Adriel

-85%

Data Processing in Excel

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