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The Adriel AdOps Glossary
Read curated content to keep up with all things data, marketing, and ad operations.
UTM Tracking
UTM Tracking
DV360
DV360
Abandonment Rate
Abandonment Rate
Average Deal Size By Lead Source
Average Deal Size By Lead Source
Average Order Value (AOV)
Average Order Value (AOV)
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA)
Bounce Rate
Bounce Rate
Average Visit Duration
Average Visit Duration
Churn Rate
Churn Rate
Conversion KPIs
Conversion KPIs
Conversion Metrics
Conversion Metrics
Customer Retention Rate
Customer Retention Rate
Impression to Conversion Rate (Imp Cvr)
Impression to Conversion Rate (Imp Cvr)
Lead Conversion Rate
Lead Conversion Rate
Lifetime Value (LTV)
Lifetime Value (LTV)
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR)
North Star Metric
North Star Metric
Page Views (PV)
Page Views (PV)
Percentage Of New Visits
Percentage Of New Visits
Phone-Through Rate (PTR)
Phone-Through Rate (PTR)
Retention Rate
Retention Rate
Session Duration
Session Duration
Time on Page
Time on Page
View Duration
View Duration
Unique User Duration
Unique User Duration
Watch Time
Watch Time
Campaign KPIs
Campaign KPIs
eCommerce KPIs
eCommerce KPIs
Instagram KPIs
Instagram KPIs
Social Media KPIs
Social Media KPIs
SEO KPIs
SEO KPIs
YouTube KPIs
YouTube KPIs
Last click attribution model
Last click attribution model
Facebook Ad conversions
Facebook Ad conversions
Marketing ROI
Marketing ROI
Returning visitors
Returning visitors
Link clicks
Link clicks
Cost-per-view (CPV)
Cost-per-view (CPV)
Cost-per-conversion (CPCV) formula
Cost-per-conversion (CPCV) formula
Cost-per-click (CPC)
Cost-per-click (CPC)
Conversion rates (CVR)
Conversion rates (CVR)
Click-through rates (CTR)
Click-through rates (CTR)
Average Customer Value (ACV)
Average Customer Value (ACV)
Ad Revenue
Ad Revenue
Ad spend
Ad spend
Ad Impressions
Ad Impressions
Server-Side Tagging
Server-Side Tagging
Return on Advertising Spend (ROAS)
Return on Advertising Spend (ROAS)
Advertising Operations
Advertising Operations
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