Anabolic Health has been proactively pursuing new advertising opportunities to diversify their marketing mix, which led to the identification of platforms such as Pinterest, Snapchat, and Reddit as potential channels for growth, primarily due to the community aspect inherent to these platforms.
While these new customer acquisition funnels proved successful at a high level, Anabolic Health faced challenges with managing the influx of data that came with the expansion.
They found it difficult to accurately measure KPIs and determine exactly what was driving performance, especially at the ad creative level. Despite trying various tools to centralize data, Anabolic Health struggled to track ROAS effectively, prompting them to continue exploring solutions to optimize their advertising strategies at a granular level.
Adriel appeared as the well-polished tool that would allow us to reconcile our data in a single view and more easily manage our ads on different ad platforms.
By consolidating their various data sources within Adriel, Anabolic Health successfully attained the centralized performance overview they had been looking for.
Adriel allowed the team to easily access cross-channel metrics united under a single data model, enabling them to discern what was effective and what was not without spending excessive time on report-building and data analysis.
With a comprehensive, bird's eye view of relevant performance data, Anabolic Health found it much easier to adjust their marketing mix and improve their creative strategy.
The ability to explore ROAS at a granular level across all channels without spending an inordinate amount of time building reports and combing through data points proved to be a game-changer in driving better results, faster.
Adriel is a very simple yet powerful way to get an overview across all platforms of how money is spent and which ads and creatives are performing the best.
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Implementing Adriel has provided a range of benefits to the Anabolic Health team. With their various data sources consolidated within Adriel's dashboard, their small team is now able to spend less time on manual reporting tasks and more time on analyzing dataand generating insights.
Secondly, Adriel provides the team with a clear understanding of which ad creative strategies are driving performance at both high and granular levels, down to the ad platform level. This level of detail has allowed Anabolic Health to refine their ad strategy and further maximize ROAS.
Alex says: “We don’t have to check a ton of ad platform dashboards every morning, we just log into Adriel and check there. It’s a great tool to see where all the ad spend is going, easily pause and enable adverts, and change campaign budgets to optimize our ROAS.”
Data Pipelines Automated
Saved on Reporting per Month
ROAS Since Implementation
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