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How Andrea Vahl transforms raw data into storytelling reports

Key Results

3X

Account Portfolio Capacity

0H

Spent on Reporting Tasks After Client Onboarding

3

New Ad Platforms Added to Vahl Ads’ Services

About

Andrea Vahl

Industry
Agency, SMB
Founded
2009
Size
2+ Employees
Markets
North America
Use Cases
Reporting Automation Data Visualization

How Andrea Vahl transforms raw data into storytelling reports

Global-recognized Brand

LG Electronics' Marketing Secrets

About

Andrea Vahl

Industry
Agency, SMB
Founded
2009
Size
2+ Employees
Markets
North America
Use Cases
Reporting Automation Data Visualization

Background

Andrea Vahl is a social media strategist and since 2009 founder of Vahl Ads, a Facebook advertising agency that helps businesses grow digitally.

With over 20 years of marketing experience, Andrea has created successful marketing campaigns for customers ranging from small businesses to Fortune 500 companies. Andrea is also a sought-after speaker and author, having co-written the book "Facebook Marketing All-in-One for Dummies."

Challenges

No-Code & Non-Technical Data Visualization

As Andrea Vahl’s agency started to expand its services beyond Facebook and into other platforms, the team wanted to maintain their reporting standards and find a way to professionally present performance results across multiple advertising channels.

The Vahl team was committed to delivering visually appealing and informative reports to their clients, which meant that processing data and creating reports was taking up a significant amount of time. As they expanded their account portfolio, they began searching for a solution that would enable them to efficiently manage campaigns across different ad channels without the need for coding or extensive onboarding.

The needs of the team for the tool were clear: automate data integration, visualization, client-side reporting, and no more spreadsheets!

We needed a tool that would make reporting easier across platforms while maintaining the quality standards our clients had come to expect from our Facebook Ads reports.

A. Vahl Founder and CEO, Vahl Ads

Solution

A User-Friendly Reporting Platform

Adriel's user-friendly onboarding process enabled quick and efficient training for the entire team. The platform's seamless workflows and data integration capabilities impressed Andrea, who appreciated the various angles of ad optimization insightfully provided by Adriel’s various data visualization widgets.

Adriel’s reporting features also stood out as favorites, enabling Vahl’s Team to automatically schedule reports to be sent to client inboxes at a set frequency, streamlining the process and improving the team's overall efficiency. Additionally, the built-in templates enabled effortless client report building, further contributing to the platform's ease of use.

Overall, Adriel's onboarding process and powerful features proved to be a valuable addition to Andrea's business, allowing them to seamlessly integrate the platform into their operations and expand their advertising services beyond Facebook Ads.

Given how easy it is to learn how to use Adriel’s dashboard, the fact that it’s visualization features are so powerful is sometimes beyond me.
Adriel has been a life-saver!

A.Vahl Founder and CEO, Vahl Ads

Impact

Freeing Up Resources With Automation

Andrea Vahl's agency has experienced a long-lasting positive impact since implementing Adriel. The user-friendly onboarding process of Adriel allowed the team to add new clients seamlessly and increase the client capacity of the agency, estimated to be three times more than before the implementation.

Adriel's powerful data integration capabilities have enabled the agency to manage additional ad channels without concern, resulting in 3 new ad platforms being added to the agency’s service roster.

Additionally, the agency has benefited from the automated reporting features and pre-designed templates available in Adriel, resulting in a reduction of time and resources spent on client-side reporting after initial dashboards are set up. As a consequence, manual reporting tasks post-initial client onboarding were effectively eliminated.

3X

Account Portfolio Capacity

0H

Spent on Reporting Tasks After Client Onboarding

3

New Ad Platforms Added to Vahl Ads’ Services

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