Digital Performance Dashboard Template

Reporting digital marketing performance to C-Suite? No problem. Visualize a snapshot of marketing performance and key metrics on one dashboard. Download stunning white-labeled reports or share live links in one click.

Suivez vos KPI les plus importants pour toutes vos campagnes publicitaires en un seul endroit

Découvrez des modèles de tableaux de bord de reporting marketing prêts à l'emploi :
eCommerce Dashboard Template
If you are an eCommerce retailer running ad campaigns, you need an automated dashboard to monitor sales performance. Connect easily to our eCommerce dashboard for key revenue and conversion metrics.
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KPI Dashboard Template
Need an all-in-one tool to track all your important KPIs in real-time? A marketing dashboard visualizes both high-level KPIs and granular data. Find out how it works with ready-made templates.
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Performance Dashboard Template
Optimize for better financial performance on your PPC campaigns with a powerful dashboard tool. Find out which ad campaigns are working and which are underperforming and allocate budget accordingly.
Connecteurs utilisés :

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What is a digital performance dashboard?

A digital performance dashboard summarizes key marketing metrics, performance trends, and resource distribution of all your marketing campaigns in one place. It’s a great way for C-Suite executives to get a clear and concise snapshot of the company’s marketing efforts and get actionable insights right away.

Adriel’s high-level dashboard tool is designed to streamline decision-making by summarizing real-time data in an easily digestible format. You can not only see all the key performance indicators but also ad creative performance on each channel. Download white-labeled reports in one click. Share links to live dashboards and manage access for different marketing team members.

How do I create a performance dashboard?

Creating a performance dashboard is as easy as 1-2-3 with Adriel. Just connect to your ad accounts from a drop-down list and your cost data will automatically flow into the dashboard in minutes. No coding and technical knowledge required.

Create an account

Sign up for Adriel with your email after your demo.


You can then select a pricing plan that suits your needs.

Connect your accounts

Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners.

Adriel supports integrations with up to 650+ data sources, including ad platforms, analytics tools, and social media channels like:

  • Google Ads
  • Google Analytics
  • Facebook Ads
  • Snapchat
  • TikTok

And if you don’t see an integration that we support natively, we can create custom integrations just for you.

Visualize your data

Use our ready-made templates to instantly see all your KPIs in minutes.
Or, start from a blank page and choose your data visualization widgets and graph types.

Create different views for different stakeholders

If you’re a marketing agency, you want to be able to present different sets of information to different stakeholders.

Set up different views for each role or client on Adriel with different access restrictions in just a few clicks.

Download and share white-labeled reports

Need paid media reports to share with clients or the C-suite team?
Determine your brand visuals, colors, and client logos, and download reports as PDFs or CSVs or get live links in minutes.

What should a performance dashboard include?

A digital marketing dashboard should summarize performance metrics on PPC, email marketing, social media marketing, and organic search campaigns.

Here are some common online marketing KPIs:

How users are discovering you on Google
How long they are reading your content
How they’re interacting with pages on your website
How many times they visited you before converting
Here are the common site-centric data that marketers track:
Ad revenue
Ad revenue

Ad revenue is the income generated from your ad campaigns. It is a critical KPI for assessing the profitability and return of your advertising efforts.

Return on ad spend
Return on ad spend

ROAS evaluates the revenue earned for every dollar spent on advertising, crucial for determining the financial success of your ad investments.

Impressions
Impressions

Impressions count how often your ad is displayed, reflecting the reach of your campaign. Tracking impressions helps gauge brand awareness and the frequency of ad exposure to your audience.

Ad spend
Ad spend

Ad Spend tracks the total expenditure on your advertising campaigns. Monitoring this helps in maintaining budget control and calculating the cost-effectiveness of your ads.

Cost-per-click (CPC)
Cost-per-click (CPC)

CPC measures the cost for each click on your ad. This metric is crucial for managing the budget and optimizing the cost-efficiency of your ad spend.

Click-through rate (CTR)
Click-through rate (CTR)

CTR measures the effectiveness of an ad by the percentage of viewers who click on it, indicating how compelling your ad is to your audience.

Link clicks
Link clicks

Link clicks are the number of times users have clicked on a link within your ad. They signify user interest and are essential for understanding which content drives interaction.

Conversion rates
Conversion rates

The conversion rate indicates the percentage of visitors who complete a desired action, like a purchase, sign-up, or download. It's a direct measure of your campaign's success in motivating users to take action.

How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.
At the top, include:
  • Your brand / client’s visuals (name, logo, taglines)
  • Data stories
  • An overview of business metrics or compared with a specific time period
The middle section should analyze these KPIs in more detail:
  • Performance trends visualized in different types of graphs
  • Relationships between one KPI and another
  • Causes and effects
Finally, drill down to granular data:
  • Marketing mix
  • Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
  • Ad creative insights (e.g. ad copy, photos, videos)
  • Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!
J.Townley, Founder of Paparico
Marketing Agency
+140%
ROI
100%
Satisfied Clients
30h
Hours saved per week
Clicks Overview
Impressions
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.

On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

How do I report Meta Ads? What metrics do I show?

When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:

Overview
An overview of key metrics on your Facebook and Instagram accounts.
Facebook
  • Followers
  • Fans
  • Impressions
  • Engagements
  • Reach
  • Profile views
Link Clicks
  • Followers
  • Engagements
  • Impressions
  • Profile views
Charts
A closer look at performance trends. Compare different metrics over a specific time period.
Facebook
  • Facebook Impressions/Profile views
Link Clicks
  • Instagram Impressions/Profile views
Posts
A deep dive of all your Instagram and Facebook posts.
Facebook
  • Facebook posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Link Clicks
  • Instagram posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Other metrics you can visualize:
  • Click-through rate (CTR): the ratio of impressions to clicks
  • Cost-per-click (CPC): the price you pay for each click on your Facebook ar Instagram ads
  • Cost-per-mille (CPM): the price you pay for every 1000 impressions
  • Conversion rates: the ratio of ad impressions or clicks that led to purchases or any other
    campaign goal
  • Cost-per-acquisition (CPA): the total cost of landing a new customer through Instagram or
    Facebook Ads

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:
  • Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
  • E-commerce social platforms: e.g. Pinterest, Reddit
  • Programmatic platforms: e.g. Walmart Connect, The Trade Desk
  • Analytics tools: e.g. Google Analytics
  • Mobile analytics tools: e.g. AppsFlyer, Adjust
  • …and other sales and CRM tools
Check out our integration library to find out which platforms you can integrate to Adriel.
Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:
The number of integrations
Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.
Ease of use
It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.
Real-time data
In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.
Visualize ad creative data
Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.
Alert system
Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.
White label reports
When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.
1
Create an account
Book a Demo to get started. After your demo, we'll send you a link to sign up to Adriel for 14 days free. We'll also help you choose a pricing plan that suits your needs.
2
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.
3
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One Marketing Reporting Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Marketing Reporting Dashboard

Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

White-Labeling & Customization
In Our Marketing Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a professional marketing reporting dashboard report for an expert brand image.

Create an Insightful
Digital Performance Dashboard
Using Our Pre-made Templates

You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

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Paid Social Media Dashboard Template
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.

Pourquoi les principaux annonceurs choisissent Adriel

Éliminez les rapports manuels
Consacrez plus de temps à agir pour avoir un impact et moins de temps à effectuer des tâches répétitives
Vos données sont infaillibles
Dites adieu aux risques liés à la traduction des données grâce à l'automatisation des transferts de données et à l'harmonisation
Recevez des alertes en temps réel
Suivez automatiquement les KPI et assurez toutes vos campagnes contre les erreurs imprévisibles
Améliorez les performances
Accédez à une suite complète d'outils d'intelligence créative conçus pour vous aider à optimiser vos performances
Marquez votre travail en marque blanche
Générez des rapports magnifiquement personnalisés que vos clients adoreront en quelques minutes
Offrez de meilleurs services
Passez plus de temps à faire ce que vous aimez et établissez des relations plus fiables

Ce que disent nos clients :

Revenus
+170 %
Coûts de gestion
-20 %
Heures économisées par semaine
45 heures
Je demandais toujours des rapports à mes équipes, mais lorsque je les ai reçus, il était trop tard pour capitaliser sur certaines informations importantes, ce qui a freiné notre croissance. Maintenant, je me connecte à Adriel et je vois tout par moi-même au fur et à mesure.
J.Riley, PDG d'Edge
Agence numérique
ROI
+140 %
Des clients satisfaits
100 %
Heures économisées par semaine
30 heures
Adriel nous a facilité le suivi de nos publicités en ligne sur plusieurs plateformes. Le processus de reporting est désormais beaucoup plus simple pour mes directeurs de comptes, et nos clients adorent leurs nouveaux tableaux de bord en direct. Quelle victoire !
P. Townley Jones, fondateur de Paparico
Agence de marketing

FAQs

Des réponses à toutes tes questions. Et si vous ne le trouvez pas ici, discutez avec notre sympathique équipe.
Who is this digital marketing dashboard best for?

It’s great for CMOs at companies of all sizes and shapes, including small businesses, startups, eCommerce firms, and enterprises. For marketing agencies who are looking for client reporting templates, check out this marketing reporting template.

What are the benefits of performance dashboards?

Here are the main benefits performance dashboards offer:

  • Efficient report: Saves time on compiling and distributing reports.
  • Automation: Automates marketing analytics by bringing in siloed data across different channels and spreadsheets into one single interface.
  • Intuitive data analysis: Displays important marketing data in easy-to-digest and interactive graphs, charts, and widgets.
  • Informed Decisions: Data-driven insights guide strategic business choices.
  • Time Efficiency: Streamlines data analysis, saving valuable time.
  • Goal Pacing: Monitors progress towards business goals.
  • ROI Improvement: Aids in optimizing strategies for better returns.
What tool do you use to create performance dashboards?

You can use marketing dashboard software like these to create performance reports:


1. Adriel: a business intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts.

Adriel Features:

✅ 650+ easy data connectors through APIs

✅ Real-time, interactive marketing dashboards

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom reports and dashboards

✅ Marketing reporting templates

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: US$299-$1499/month or custom pricing


2. DashThis: a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format.

DashThis Features:

✅ 34+ data connectors

✅ Custom metrics

✅ Custom dashboards

Cost: From $33/mo/3 dashboards to $1000+/mo



3. Google Data Studio (Looker Studio): a free centralized dashboard software for businesses of all sizes.

Google Data Studio Features:

✅ 150+ data connectors

✅ Customizable dashboards

✅ Real-time collaboration

Cost: Free for basic use but advanced connectors may incur a fee.

4. Whatagraph: a cloud-based reporting platform designed to simplify the process of generating marketing performance reports.

Whatagraph Features:

✅ 40+ data integrations

✅ Custom metrics

✅ Custom reports


Cost: From $223 to $585+/mo


5. AgencyAnalytics: an all-in-one business intelligence and reporting tool for SMBs and marketing agencies.

AgencyAnalytics Features:

✅ 75+ data connectors

✅ Real-time dashboards

✅ Custom, whitelabeled reports


Cost: From $12/mo/campaign to $900+/mo

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