Have paid social media campaigns across Meta, Twitter, TikTok, LinkedIn, Snapchat, and more?
Monitor social media performance as it happens on a real-time dashboard. A/B test natively and get ad creative insights on one analytics tool.
To get started, book a demo with our team here.
You can get a guided trial after your demo, after which pricing starts from $299 per month.
The next step is to connect your social media accounts to pull in all your ad data.Adriel is a no-code marketing dashboard, which means you can simply choose your accounts from a drop-down menu and the software streams the social media data onto the dashboard within minutes. This eliminates all the manual data aggregation so you can save hundreds of hours per month and make faster decisions.
Adriel supports integrations with up to 650+ data sources, including social media channels like:
• Tiktok
• Facebook
• Instagram
• Linkedin
• Snapchat
And if you don’t see an integration that we support natively, we can create custom integrations just for you.
Once your data sources are connected, display your performance indicators in single-metric widgets, notepad widgets or creative widgets. Simply drag-and-drop the widgets onto your dashboard interface.
You can also see trends and compare one KPI against another with bar charts and funnel charts. Map out the correlation between two unrelated KPIs with scatter plot graphs. Uncover the top performing keywords and colors in your ads for future campaigns. The possibilities are endless.
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If you’re a marketing agency, you want to be able to present different sets of information to different stakeholders.
For example, a CEO might want to look at more high-level KPIs rather than diving deep into each little nook and cranny of the campaigns, whereas a marketing team would want to be more focused on granular level data.
On Adriel’s social media dashboard, you can set up different views for each role by adjusting the settings with a few clicks. You can also set up different views per client where you can either have a template shared across all clients or create individual templates for each client. It’s also super easy to duplicate a template!
Need social media reports to share with clients or the C-suite team?
On a dashboard, you can set your brand visuals, colors, and client logos and download reports as PDFs or CSVs and get sharing links in minutes.
A social media analytics dashboard should show engagement metrics on your ad campaigns, such as:
When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:
Integrate all your paid ad channels’ results into one social media dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.
You can start from a blank page to create a social media dashboard, but what if you don’t have time? Our extensive pre-made social media dashboard library has everything you might need.
Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.
Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or manager with a professional social media dashboard report for an expert brand image.
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Yes, but you’ll need to change up your marketing strategy in a post-IDFA world.Here are the two most important strategies to get the most out of your paid social in 2023 and beyond:
1. Collecting first-party data
In an IDFA-less world and a cookieless future, marketers must look for creative ways to obtain first-party data to understand who their customers are.
As third-party cookies phase out, brands that know how to collect and use first-party data will have a distinct advantage. Check out this article for creative ways to build out your first-party data list.
2. Implementing a multichannel marketing approach
IDFA depreciation meant that marketers lost access to a rich set of clickstreams and granular data on consumer profiles. Previously, these were essential to delivering highly targeted and personalized ads.
Multichannel marketing is key to understanding, connecting, and reaching customers in a future beyond device-based identifiers.
Retailers are now shifting their ad spend away from ad giants like Meta and Google to new-age, unconventional channels to attract new users and retain existing ones.Read more on multichannel marketing here.
A paid social media dashboard is crucial for managing your campaigns effectively:
This streamlined approach ensures you efficiently manage and optimize your paid social media efforts.
This will depend on:
It’s also important to note that certain social media channels work better for TOFU campaigns, while others are more appropriate for BOFU campaigns. For instance, TikTok is great for brand awareness at the top of the funnel, while Instagram is best for conversions at the bottom of the funnel. If you’re aiming for both brand awareness and conversions, you should at least invest in two social media channels.
Yes, you can. But when you have more than one ad campaign on more than one social media channel, it’s going to get very time-consuming and tedious to jump from one platform to another.
With a marketing dashboard, you’ll be able to see all your ad data from all your campaigns in one place–saving you time and reducing the risks of data translation errors.You’ll also be able to turn on and off campaigns, reallocate budgets, set alarms, and track performance in real-time on a dashboard.
When you don’t have to waste time on manual tasks and when you have accurate, real-time data, you can devise more effective social media strategies.
