GA4 and LinkedIn Ads
Report Template

Ditch Excel spreadsheets and see Google Analytics 4 and LinkedIn Ads data side-by-side on one dashboard.
Map out which LinkedIn advertising campaigns lead to conversions and how.

Suivez vos KPI les plus importants pour toutes vos campagnes publicitaires en un seul endroit

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What is a GA4 and LinkedIn ads report template?

Analyzing GA4 and LinkedIn ads is important for accurate attribution and conversion tracking. When you combine these two data sources, you can better understand the entire customer journey and user behavior from clicking on an ad to visiting your website to checking out.

On Adriel, you can easily map out important LinkedIn Ad performance metrics to GA4 data like sessions and events. Attribute conversions to specific campaigns, keywords, or ad creatives. Make better decisions, allocate budgets accurately, and identify opportunities for improvement.

What is the best way to create a LinkedIn ads report?

You can create a LinkedIn ads report in minutes on Adriel. Just choose your data source (i.e. your LinkedIn ads account) from a drop-down list, and start using our ready-made templates or customize your own with interactive widgets and graphs. Your data will automatically flow into the dashboard within minutes.
No coding and technical knowledge required.

Create an account

Sign up for Adriel with your email after your demo.

You can then select a pricing plan that suits your needs.

Connect your ad accounts

Adriel supports integrations with up to 650+ data sources, including ad platforms, social media channels, analytics tools, and eCommerce platforms, such as:

  • LinkedIn Ads
  • Google Ads
  • Facebook Ads
  • Google Analytics
  • …and more

And if you don’t see an integration that we support natively, we can create custom integrations just for you.

Visualize your data

Use our ready-made templates to instantly see all your KPIs in minutes.

Or, start from a blank page and choose your data visualization widgets and graph types.

Create different views for different stakeholders

If you’re a marketing agency, you want to be able to present different sets of information to different stakeholders.

Set up different views for each role or client on Adriel with different access restrictions in just a few clicks.

Download and share white-labeled reports

Need paid media reports to share with clients or the C-suite team? Determine your brand visuals, colors, and client logos, and download reports as PDFs or CSVs or get live links in minutes.

How do I analyze LinkedIn ads performance?

The best way to analyze your LinkedIn Ads performance is to use an all-in-one dashboard template that puts your advertising data against GA4 data. Here’s how this looks like:

How users are discovering you on Google
How long they are reading your content
How they’re interacting with pages on your website
How many times they visited you before converting
Here are the common site-centric data that marketers track:
User analysis
User analysis

A comprehensive look at how many users your LinkedIn Ads campaigns drove to your website. Key metrics include:

  • Total users
  • New users
  • Sessions per user
  • Active users
Event analysis
Event analysis

A detailed analysis of interactions (events) on your website due to your LinkedIn Ads. Key metrics include:

  • Total events
  • Screen and page views
  • Outbound clicks
  • Scrolls
Session analysis
Session analysis

A breakdown of how many website sessions your LinkedIn Ads generated. Key metrics include:

  • Total sessions
  • Engaged sessions
Watch Time
Watch Time

Finally, a report of conversions generated by your LinkedIn ads. Key metrics include:

  • Conversions
  • User conversion rate
  • Session conversion rate
Ad creative details
Ad creative details

See all your ad creatives in one place on our LinkedIn Ads Creatives dashboard template. Monitor ad spend, impressions, link clicks, CTR, CPC, and CPM for each ad creative in real-time. Automate your entire creative data analysis process for PPC campaigns.

How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.
At the top, include:
  • Your brand / client’s visuals (name, logo, taglines)
  • Data stories
  • An overview of business metrics or compared with a specific time period
The middle section should analyze these KPIs in more detail:
  • Performance trends visualized in different types of graphs
  • Relationships between one KPI and another
  • Causes and effects
Finally, drill down to granular data:
  • Marketing mix
  • Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
  • Ad creative insights (e.g. ad copy, photos, videos)
  • Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!
J.Townley, Founder of Paparico
Marketing Agency
+140%
ROI
100%
Satisfied Clients
30h
Hours saved per week
Clicks Overview
Impressions
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.

On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

How do I report Meta Ads? What metrics do I show?

When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:

Overview
An overview of key metrics on your Facebook and Instagram accounts.
Facebook
  • Followers
  • Fans
  • Impressions
  • Engagements
  • Reach
  • Profile views
Link Clicks
  • Followers
  • Engagements
  • Impressions
  • Profile views
Charts
A closer look at performance trends. Compare different metrics over a specific time period.
Facebook
  • Facebook Impressions/Profile views
Link Clicks
  • Instagram Impressions/Profile views
Posts
A deep dive of all your Instagram and Facebook posts.
Facebook
  • Facebook posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Link Clicks
  • Instagram posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Other metrics you can visualize:
  • Click-through rate (CTR): the ratio of impressions to clicks
  • Cost-per-click (CPC): the price you pay for each click on your Facebook ar Instagram ads
  • Cost-per-mille (CPM): the price you pay for every 1000 impressions
  • Conversion rates: the ratio of ad impressions or clicks that led to purchases or any other
    campaign goal
  • Cost-per-acquisition (CPA): the total cost of landing a new customer through Instagram or
    Facebook Ads

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:
  • Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
  • E-commerce social platforms: e.g. Pinterest, Reddit
  • Programmatic platforms: e.g. Walmart Connect, The Trade Desk
  • Analytics tools: e.g. Google Analytics
  • Mobile analytics tools: e.g. AppsFlyer, Adjust
  • …and other sales and CRM tools
Check out our integration library to find out which platforms you can integrate to Adriel.
Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:
The number of integrations
Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.
Ease of use
It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.
Real-time data
In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.
Visualize ad creative data
Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.
Alert system
Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.
White label reports
When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.
1
Create an account
Book a Demo to get started. After your demo, we'll send you a link to sign up to Adriel for 14 days free. We'll also help you choose a pricing plan that suits your needs.
2
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.
3
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive Marketing Reporting Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Marketing Reporting Dashboard

Integrate all your paid ad channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

Create an Insightful
GA4 + LinkedIn Ads Dashboard
Using Our Pre-made Templates

You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization
In Our Marketing Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or executives with a professional marketing reporting dashboard report for an expert brand image.

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Paid Social Media Dashboard Template
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.

Pourquoi les principaux annonceurs choisissent Adriel

Éliminez les rapports manuels
Consacrez plus de temps à agir pour avoir un impact et moins de temps à effectuer des tâches répétitives
Vos données sont infaillibles
Dites adieu aux risques liés à la traduction des données grâce à l'automatisation des transferts de données et à l'harmonisation
Recevez des alertes en temps réel
Suivez automatiquement les KPI et assurez toutes vos campagnes contre les erreurs imprévisibles
Améliorez les performances
Accédez à une suite complète d'outils d'intelligence créative conçus pour vous aider à optimiser vos performances
Marquez votre travail en marque blanche
Générez des rapports magnifiquement personnalisés que vos clients adoreront en quelques minutes
Offrez de meilleurs services
Passez plus de temps à faire ce que vous aimez et établissez des relations plus fiables

Ce que disent nos clients :

Revenus
+170 %
Coûts de gestion
-20 %
Heures économisées par semaine
45 heures
Je demandais toujours des rapports à mes équipes, mais lorsque je les ai reçus, il était trop tard pour capitaliser sur certaines informations importantes, ce qui a freiné notre croissance. Maintenant, je me connecte à Adriel et je vois tout par moi-même au fur et à mesure.
J.Riley, PDG d'Edge
Agence numérique
ROI
+140 %
Des clients satisfaits
100 %
Heures économisées par semaine
30 heures
Adriel nous a facilité le suivi de nos publicités en ligne sur plusieurs plateformes. Le processus de reporting est désormais beaucoup plus simple pour mes directeurs de comptes, et nos clients adorent leurs nouveaux tableaux de bord en direct. Quelle victoire !
P. Townley Jones, fondateur de Paparico
Agence de marketing

FAQs

Des réponses à toutes tes questions. Et si vous ne le trouvez pas ici, discutez avec notre sympathique équipe.
How do I export data from LinkedIn Ads?

You won’t need to go through the complicated process of exporting data from LinkedIn on Adriel’s LinkedIn report template.

Just connect your LinkedIn ad account from a drop-down menu and all your data will automatically start flowing into the dashboard in minutes.

No exporting or importing needed. No codes involved.

What is the best format for LinkedIn Ads?

LinkedIn offers multiple ad formats, each with its own use case. The “best” format will depend on your ad campaign goal, budget, and company culture.

  • Sponsored Content: Ideal for boosting your brand's visibility, sponsored content seamlessly integrates your ads into the LinkedIn feed, ensuring a non-intrusive user experience. Use this format to share valuable content, insights, or company updates directly with your targeted audience.
  • Message Ads: Engage directly with your audience through LinkedIn messaging. This format is perfect for sending personalized messages that drive more meaningful, one-to-one conversations, enhancing lead generation and event registrations.
  • Dynamic Ads: Leverage personalization to its fullest with dynamic ads that automatically tailor your ad's content to the viewer. Use this format to foster a deeper connection by addressing the user by name or referencing their company.
  • Text Ads: A cost-effective choice for marketers looking to drive targeted traffic to their website. Text ads, appearing on the side or top of the LinkedIn feed, can be a strategic option for campaigns with specific call-to-actions and direct messaging.
  • Video Ads: Engage users with compelling visual stories. Video ads are instrumental in building brand awareness and effectively conveying your message in an engaging manner, suitable for marketers looking to create an emotional connection with their audience.
  • Carousel Ads: Showcase multiple offerings in a single ad. Carousel ads allow marketers to feature a series of images or videos, each with its own link, providing a versatile platform to communicate various aspects of your brand or product.
  • Event Ads: Elevate your event marketing strategy by promoting your virtual or live events directly within the LinkedIn feed. This format is crucial for marketers looking to boost event registrations and build a community around their brand.

Choosing the right ad format is not just about visibility; it’s about selecting a medium that aligns with your campaign objectives, resonates with your target audience, and amplifies your message effectively.

Always align your choice with your campaign goals, whether it’s brand awareness, lead generation, or driving event sign-ups, and ensure your content is not only seen but also leaves a lasting impact.

Why do you need a GA4 and LinkedIn Ads dashboard?

You need a GA4 and LinkedIn ads dashboard for several crucial reasons:

  • Accurate Attribution: Allows you to accurately attribute conversions and track the entire customer journey from clicking on an ad to website visit to conversion.
  • Comprehensive Insight: By combining data from GA4 and LinkedIn ads, you gain a comprehensive understanding of user behavior and campaign performance.
  • Effective Budget Allocation: Enables you to make informed decisions and allocate budgets accurately based on the performance of specific campaigns, keywords, or ad creatives.
  • Opportunity Identification: Provides insights that help identify opportunities for improvement and optimization in your advertising strategies.
  • Enhanced Decision-Making: Empowers you to make better decisions by leveraging integrated analytics to drive marketing effectiveness and ROI.

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