Instagram Dashboard Template

Get a bird eye’s view of your Instagram account on an all-in-one marketing dashboard.
Get unique insights to grow your business.

Suivez vos KPI les plus importants pour toutes vos campagnes publicitaires en un seul endroit

Découvrez des modèles de tableaux de bord de reporting marketing prêts à l'emploi :
eCommerce Dashboard Template
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Performance Dashboard Template
Optimize for better financial performance on your PPC campaigns with a powerful dashboard tool. Find out which ad campaigns are working and which are underperforming and allocate budget accordingly.
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KPI Dashboard Template
Need an all-in-one tool to track all your important KPIs in real-time? A marketing dashboard visualizes both high-level KPIs and granular data. Find out how it works with ready-made templates.
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What is an Instagram dashboard?

Adriel's Instagram Dashboard visualizes your Instagram account performance and growth through easy-to-digest charts and graphs. Effortlessly track your performance like follower count, engagement rate, impressions, profile views, and more, all in one cohesive snapshot.

Pace follower growth against a set goal and see how close you’re at reaching it. Get real-time alerts on performance, pit one metric against, another and compare past trends.
Stay informed on which posts drive better results, and why.

How do you create an Instagram dashboard?

Creating an Instagram dashboard is as easy as 1-2-3 with Adriel. You just need to choose your data source (i.e. Instagram) from a drop-down list and start using our ready-made template or customize your own dashboard with interactive widgets and graphs. No coding and technical knowledge required.

Create an account

Sign up for Adriel with your email after your demo.

You can then select a pricing plan that suits your needs.

Connect your ad accounts

Adriel supports integrations with up to 650+ data sources, including social media channels, ad platforms, and eCommerce tools like:

And if you don’t see an integration that we support natively, we can create custom integrations just for you.

Visualize your data

Use our ready-made templates to instantly see all your KPIs in minutes.

Or, start from a blank page and choose your data visualization widgets and graph types.

Create different views for different stakeholders

If you’re a marketing agency, you want to be able to present different sets of information to different stakeholders.

Set up different views for each role or client on Adriel with different access restrictions in just a few clicks.

Download and share white-labeled reports

Need paid media reports to share with clients or the C-suite team? Determine your brand visuals, colors, and client logos, and download reports as PDFs or CSVs or get live links in minutes.

Which Instagram metrics should I track on my dashboard?

We recommend these performance metrics for a comprehensive view of your Instagram marketing results:

How users are discovering you on Google
How long they are reading your content
How they’re interacting with pages on your website
How many times they visited you before converting
Here are the common site-centric data that marketers track:
Number of Followers
Number of Followers

The number of individuals who have chosen to connect with your account.

Monitoring your follower count is crucial as it's a direct reflection of your brand's reach and the potential audience for your content.

Engagements
Engagements

Likes, comments, shares, and saves on your Instagram posts.

Engagement metrics indicate how relevant and interactive your content is, helping you identify what resonates most with your audience.

Impressions
Impressions

The total number of times your content has been displayed on someone's screen.

By tracking impressions, you can gauge the visibility of your posts and determine whether your content is effectively reaching its intended audience.

Profile views
Profile views

The number of times your Instagram profile has been viewed.

Profile views indicate the level of interest in your brand and can hint at potential conversions or deeper engagement.

Video views
Video views

The number of times your video content (e.g. reels) has been played. Track this metric to understand the effectiveness and appeal of your video content, especially since video often demands more attention from viewers.

Reach
Reach

The unique number of users who have seen your post.
Monitoring reach is critical to distinguish between repeated views by the same users and new eyeballs on your content, ensuring you're continually expanding your audience.

How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.
At the top, include:
  • Your brand / client’s visuals (name, logo, taglines)
  • Data stories
  • An overview of business metrics or compared with a specific time period
The middle section should analyze these KPIs in more detail:
  • Performance trends visualized in different types of graphs
  • Relationships between one KPI and another
  • Causes and effects
Finally, drill down to granular data:
  • Marketing mix
  • Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
  • Ad creative insights (e.g. ad copy, photos, videos)
  • Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!
J.Townley, Founder of Paparico
Marketing Agency
+140%
ROI
100%
Satisfied Clients
30h
Hours saved per week
Clicks Overview
Impressions
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.

On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

How do I report Meta Ads? What metrics do I show?

When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:

Overview
An overview of key metrics on your Facebook and Instagram accounts.
Facebook
  • Followers
  • Fans
  • Impressions
  • Engagements
  • Reach
  • Profile views
Link Clicks
  • Followers
  • Engagements
  • Impressions
  • Profile views
Charts
A closer look at performance trends. Compare different metrics over a specific time period.
Facebook
  • Facebook Impressions/Profile views
Link Clicks
  • Instagram Impressions/Profile views
Posts
A deep dive of all your Instagram and Facebook posts.
Facebook
  • Facebook posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Link Clicks
  • Instagram posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Other metrics you can visualize:
  • Click-through rate (CTR): the ratio of impressions to clicks
  • Cost-per-click (CPC): the price you pay for each click on your Facebook ar Instagram ads
  • Cost-per-mille (CPM): the price you pay for every 1000 impressions
  • Conversion rates: the ratio of ad impressions or clicks that led to purchases or any other
    campaign goal
  • Cost-per-acquisition (CPA): the total cost of landing a new customer through Instagram or
    Facebook Ads

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:
  • Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
  • E-commerce social platforms: e.g. Pinterest, Reddit
  • Programmatic platforms: e.g. Walmart Connect, The Trade Desk
  • Analytics tools: e.g. Google Analytics
  • Mobile analytics tools: e.g. AppsFlyer, Adjust
  • …and other sales and CRM tools
Check out our integration library to find out which platforms you can integrate to Adriel.
Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:
The number of integrations
Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.
Ease of use
It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.
Real-time data
In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.
Visualize ad creative data
Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.
Alert system
Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.
White label reports
When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.
1
Create an account
Book a Demo to get started. After your demo, we'll send you a link to sign up to Adriel for 14 days free. We'll also help you choose a pricing plan that suits your needs.
2
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.
3
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive Marketing Reporting Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Marketing Reporting Dashboard

Integrate all your media channels’ results into one marketing reporting dashboard. Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

Create an Insightful
Instagram Dashboard
Using Our Pre-made Templates

You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time? Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization
In Our Marketing Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or executives with a professional marketing reporting dashboard report for an expert brand image.

Autres templates de dashboards

Manager Dashboard Template
Keep on top of all the critical information the management needs to know in order to make decisions with our ready-to-go manager dashboards.
PPC Dashboard Template
Have pay-per-click campaigns on different channels? A PPC dashboard aggregates and displays all your key insights in one place so you can optimize for higher ROAS.
Paid Social Media Dashboard Template
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.

Pourquoi les principaux annonceurs choisissent Adriel

Éliminez les rapports manuels
Consacrez plus de temps à agir pour avoir un impact et moins de temps à effectuer des tâches répétitives
Vos données sont infaillibles
Dites adieu aux risques liés à la traduction des données grâce à l'automatisation des transferts de données et à l'harmonisation
Recevez des alertes en temps réel
Suivez automatiquement les KPI et assurez toutes vos campagnes contre les erreurs imprévisibles
Améliorez les performances
Accédez à une suite complète d'outils d'intelligence créative conçus pour vous aider à optimiser vos performances
Marquez votre travail en marque blanche
Générez des rapports magnifiquement personnalisés que vos clients adoreront en quelques minutes
Offrez de meilleurs services
Passez plus de temps à faire ce que vous aimez et établissez des relations plus fiables

Ce que disent nos clients :

Revenus
+170 %
Coûts de gestion
-20 %
Heures économisées par semaine
45 heures
Je demandais toujours des rapports à mes équipes, mais lorsque je les ai reçus, il était trop tard pour capitaliser sur certaines informations importantes, ce qui a freiné notre croissance. Maintenant, je me connecte à Adriel et je vois tout par moi-même au fur et à mesure.
J.Riley, PDG d'Edge
Agence numérique
ROI
+140 %
Des clients satisfaits
100 %
Heures économisées par semaine
30 heures
Adriel nous a facilité le suivi de nos publicités en ligne sur plusieurs plateformes. Le processus de reporting est désormais beaucoup plus simple pour mes directeurs de comptes, et nos clients adorent leurs nouveaux tableaux de bord en direct. Quelle victoire !
P. Townley Jones, fondateur de Paparico
Agence de marketing

FAQs

Des réponses à toutes tes questions. Et si vous ne le trouvez pas ici, discutez avec notre sympathique équipe.
Instagram Professional dashboard vs. an external dashboard: which is better?

If you have a creator account or a business account, you can access Instagram Professional Dashboard. But how does it compare to an external dashboard like Adriel? Let’s take a look:

  1. Customization Flexibility: Instagram Professional Dashboard: Provides a fixed interface with limited adjustability. External Dashboard: Users have complete freedom to personalize layouts, metrics, and visualizations, allowing for data representation that aligns with specific business goals.
  2. Broad Data Integration: Instagram Professional Dashboard: Focuses solely on Instagram-specific insights. External Dashboard: Seamlessly aggregates data across multiple platforms, providing a panoramic view of a brand's entire digital footprint and facilitating cross-channel strategies.
  3. Depth of Historical Data: Instagram Professional Dashboard: Offers data within a restricted timeframe. External Dashboard: Typically retains extended, sometimes indefinite, historical data, enabling detailed trend analysis and more effective long-term planning.
  4. Comprehensive Analysis Tools: Instagram Professional Dashboard: Limited to native Instagram metrics. External Dashboard: Incorporates advanced analytical tools like sentiment analysis, cross-platform conversion tracking, and eCommerce system integration, diving deeper than basic metrics.
  5. Collaboration & Reporting Excellence Instagram Professional Dashboard: Has limited collaborative features with basic reporting. External Dashboard: Empowers teams with superior collaboration tools, refined reporting features, and data export options, streamlining team-based strategies and presentations.
  6. Multi-platform Overview: Instagram Professional Dashboard: Exclusively centered on Instagram metrics. External Dashboard: Unifies insights from various social platforms, CRMs, or other marketing tools, creating a centralized hub for a brand's entire online performance.
  7. Value for Investment: Instagram Professional Dashboard: Free but with limited capabilities. External Dashboard: While it may come with a fee, the unparalleled depth, breadth, and versatility it offers make it an invaluable asset for serious marketers.

While the Instagram Professional Dashboard offers an excellent starting point for businesses and creators, an external dashboard provides a more holistic, customizable, and in-depth analysis of social media marketing efforts.

This breadth and depth can be especially beneficial for brands with a multi-channel marketing strategy or those looking for advanced analytical capabilities.

Why should you use an Instagram dashboard to track campaign progress?

Using an Instagram dashboard to track campaign progress offers several advantages:

  • Centralized Monitoring: You can view all your campaign data in one place, making it easier to track progress and analyze performance.
  • Real-Time Insights: Dashboards provide up-to-date metrics, allowing you to quickly adjust strategies and optimize campaigns as they unfold.
  • Performance Comparison: You can compare different campaigns side-by-side to determine which strategies work best, helping to refine future efforts.
  • Visual Data Presentation: Data visualizations on dashboards make complex information easier to understand and communicate to team members or stakeholders.
  • Efficiency: Saves time by automating data collection and report generation, freeing you up to focus more on strategy and less on manual tasks.
How do I create an Instagram dashboard?

You can get started immediately with our template! (see above). No need to mess around with codes. Start tracking your account performance right away.

What type of visualization works best on an Instagram dashboard?

On an Instagram dashboard, certain visualizations work best to effectively monitor and optimize social campaigns.

Here are the visualization types we used in our Instagram dashboard template:

  1. Notepad Widget: Allows you to jot down performance summaries, completed tasks, and notable changes. This is crucial for keeping track of insights and strategies directly alongside the data.
  2. Alarm Widget: Monitors real-time changes in Instagram metrics like engagement or follower counts. This widget alerts you immediately to significant shifts, enabling quick responses to optimize campaign performance.
  3. Goal Widget: Tracks organic Instagram metrics such as views and followers against predefined targets. It's important for measuring your progress towards specific campaign goals and adjusting strategies as needed.
  4. Single Metric Widgets: Display individual metrics and their trends over time. These widgets are essential for monitoring specific aspects of your Instagram activity, such as likes, comments, or shares, helping you understand each metric's trajectory.
  5. Bar Charts: Compare two different metrics over time, such as impressions versus profile views. Bar charts are effective for visualizing relationships and trends between metrics, aiding in strategic decision-making.
  6. Post Cards: Show all relevant metrics for individual posts, including likes, comments, reach, and engagement rate. This visualization helps you evaluate the performance of each post in detail, guiding content strategy and optimization.

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